Rascasse Audience Intelligence

Oettinger Target Market in Germany

A data profile of the people who buy, follow and care about Oettinger in Germany — modelled from more than twelve digital signal sources. Oettinger has an estimated audience of 318,520 people in Germany.

#21among Beer in Germany#2120among Brand in Germany#818in Food & Beverages

The average Oettinger fan in Germany is 43.2 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Bavarian Alps, Brewing, Wheat beer, with strongest over-indexing on Bavarian Alps (17.96× the country average).

Demographically, the Oettinger audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oettinger fan in Germany is balanced, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for Bavarian Alps.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oettinger profile in Germany.

Audience size
319K
in Germany
Gender
47.0%♀
53.0% male
Age
43.2
average years
Country rank
#16598
Brand in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Oettinger

47.0% are female, 53.0% are male, average age 43.2.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Oettinger audience in Germany
MetricValue
Female47.0%
Male53.0%
Average age43.2
Estimated audience size318,520
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Oettinger audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3921%
40-4927%
50+26%
Fig. 04

Worldwide distribution

61.8%

of the worldwide Oettinger audience comes from Germany.

Worldwide audience distribution share by country for Oettinger
CountryShare
Germany61.8%
United States13.6%
Canada8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oettinger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oettinger customers by region in Germany
#RegionReachAffinity×
01Saarland~6K1.67×
02Baden-Württemberg~70K1.60×
03Bayern~70K1.50×
04Rheinland-Pfalz~20K1.34×
05Niedersachsen~30K1.06×
06Hessen~20K1.03×
07Nordrhein-Westfalen~70K1.01×
08Thüringen~8K0.97×
09Hamburg~7K0.96×
10Bremen~2K0.85×
11Sachsen~10K0.80×
12Sachsen-Anhalt~6K0.77×
13Mecklenburg-Vorpommern~5K0.76×
14Schleswig-Holstein~8K0.74×
15Brandenburg~7K0.73×
16Berlin~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Oettinger, Germany
0.72×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oettinger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oettinger audience
#·InterestCategoryAffinity×
01Bavarian AlpsTravel & Leisure17.96×
02Wheat beerFood & Beverages15.62×
03Four Hills TournamentSports13.56×
04Anheuser-Busch InBevFood & Beverages11.65×
05ErdingerFood & Beverages11.00×
06HomebrewingFood & Beverages9.13×
07Kat DenningsMovies & TV7.50×
08Alexis BledelMovies & TV7.38×
09Javier BardemMovies & TV7.34×
10Australian OpenSports7.23×
11BrewingFood & Beverages6.35×
12Beer gardenFood & Beverages5.80×
13Andy BorgMusic & Radio3.34×
14BreweryFood & Beverages2.87×
15EssoCars & Mobility2.84×
16Müller (company)Food & Beverages2.21×
17TransfermarktSports2.13×
18NatureHome & Garden2.00×
19TagesschauMovies & TV1.87×
20FamilyKids & Family1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oettinger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oettinger audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.80×
TraditionCONSERVATISM1.68×
IndulgenceJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oettinger audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.78×
CreativityOPEN0.83×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Oettinger's target market in Germany?

Oettinger's target market in Germany covers an estimated 318,520 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Oettinger customers?

47.0% of the Oettinger audience are female, 53.0% are male, with an average age of 43.2 years.

03

Which brands do Oettinger fans like most?

Oettinger fans show strongest brand affinity for Bavarian Alps (17.96×), Brewing (6.35×), and Wheat beer (15.62×) over the country average.

04

Where do Oettinger fans live in Germany?

Oettinger fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Oettinger fans also like?

Beyond Oettinger itself, the audience over-indexes on Brewing (6.35×), Wheat beer (15.62×), Alexis Bledel (7.38×), and Tagesschau (1.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in Germany

See Oettinger audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oettinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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