Oettinger Audience in Germany
Oettinger has an estimated audience of 277,475 people in Germany. 45.5% are female, 54.5% are male, average age 40.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Goes, Birthday Gifts, Unique Gifts, The Human Centipede 2 (Full Sequence), Stradivarius.
The average Oettinger fan in Germany is 40.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Goes, Birthday Gifts, Unique Gifts, with strongest over-indexing on Goes (4.52× the country average). Demographically, the Oettinger audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Oettinger fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 40.9 |
| Estimated audience size | 277,475 |
Audience persona
The typical Oettinger fan in Germany is balanced, around 40.9 years old, with strong Tradition tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 68,477 | 1.54× |
| Nordrhein-Westfalen | 63,069 | 1.04× |
| Baden-Württemberg | 61,935 | 1.64× |
| Niedersachsen | 28,842 | 1.07× |
| Hessen | 21,815 | 1.03× |
| Rheinland-Pfalz | 18,935 | 1.36× |
| Sachsen | 10,733 | 0.79× |
| Berlin | 8,769 | 0.71× |
| Schleswig-Holstein | 6,964 | 0.7× |
| Thüringen | 6,694 | 0.95× |
| Hamburg | 6,030 | 0.96× |
| Brandenburg | 5,583 | 0.65× |
| Saarland | 5,545 | 1.63× |
| Sachsen-Anhalt | 4,980 | 0.69× |
| Mecklenburg-Vorpommern | 3,200 | 0.6× |
| Bremen | 1,544 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 4.52× | Travel & Leisure |
| Birthday Gifts | 2.87× | Kids & Family |
| Unique Gifts | 1.89× | Shopping |
| The Human Centipede 2 (Full Sequence) | 8.04× | Movies & TV |
| Stradivarius | 1.63× | Shopping |
| Time (magazine) | 1.59× | News |
| Bull riding | 5.11× | Sports |
| Oliver Kahn | 2.68× | Sports |
| 12 Monkeys (TV series) | 4.53× | Movies & TV |
| Snow White (Fables) | 1.6× | Literature |
| Chalkidiki | 2.53× | Travel & Leisure |
| Home Delivery | 1.58× | Food & Beverages |
| Video izle | 1.62× | |
| Theocracy | 4.84× | Music & Radio |
| Hampstead | 5.23× | Travel & Leisure |
| Free University of Berlin | 1.59× | Business & Career |
| Jab Tak Hai Jaan | 6.31× | Movies & TV |
| Esra Erol | 2.3× | Movies & TV |
| Mount Arafat | 4.38× | Travel & Leisure |
| Gallien-Krueger | 4.2× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.85 |
| Indulgence | JOY | 1.47 |
| Sports Activity | POWER | 1.31 |
| Quality Awareness | PREMIUM | 1.31 |
| Community Orientation | OPEN | 1.27 |
| Travelling | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 58.7% |
| United States | 14.8% |
| Canada | 9.2% |
See Oettinger audiences in other countries
More Beer audiences in Germany
- Flensburger (2,155,463)
- Paulaner Brewery (935,316)
- Guinness (799,830)
- Warsteiner (681,168)
- Bass Brewery (561,665)
Frequently asked questions
How many fans does Oettinger have in Germany?
Oettinger has an estimated audience of 277,475 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Oettinger fans?
45.5% of Oettinger fans are female, 54.5% are male, with an average age of 40.9 years.
Which brands do Oettinger fans like most?
Oettinger fans show strongest brand affinity for Goes (4.52×), Birthday Gifts (2.87×), and Unique Gifts (1.89×) over the country average.
Where do Oettinger fans live in Germany?
Oettinger fans in Germany are most concentrated in Bayern (reach 68,477), Nordrhein-Westfalen (reach 63,069), and Baden-Württemberg (reach 61,935). These three regions account for the largest share of the active audience.
What other brands do Oettinger fans also like?
Beyond Oettinger itself, the audience over-indexes on Birthday Gifts (2.87×), Unique Gifts (1.89×), The Human Centipede 2 (Full Sequence) (8.04×), and Stradivarius (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oettinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.