Rascasse Audience Intelligence

Erdinger Target Market in Germany

A data profile of the people who buy, follow and care about Erdinger in Germany — modelled from more than twelve digital signal sources. Erdinger has an estimated audience of 297,881 people in Germany.

#23among Beer in Germany#2227among Brand in Germany#854in Food & Beverages

The average Erdinger fan in Germany is 40.9 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Radeberger Brewery, Oettinger Beer, Wheat beer, with strongest over-indexing on Radeberger Brewery (42.22× the country average).

Demographically, the Erdinger audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Erdinger fan in Germany is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Radeberger Brewery.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Erdinger profile in Germany.

Audience size
298K
in Germany
Gender
36.9%♀
63.1% male
Age
40.9
average years
Country rank
#17430
Brand in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Erdinger

36.9% are female, 63.1% are male, average age 40.9.

Fig. 02

Gender split

36.9%
Female
63.1%
Male
Demographic split for Erdinger audience in Germany
MetricValue
Female36.9%
Male63.1%
Average age40.9
Estimated audience size297,881
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Erdinger audience in Germany
Age bracketShare%
16-1912%
20-2919%
30-3924%
40-4925%
50+19%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Erdinger audience comes from Germany.

Worldwide audience distribution share by country for Erdinger
CountryShare
Germany31.6%
Brazil7.7%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Erdinger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Erdinger customers by region in Germany
#RegionReachAffinity×
01Bayern~70K1.73×
02Berlin~20K1.40×
03Baden-Württemberg~40K1.16×
04Niedersachsen~30K1.15×
05Hamburg~7K1.14×
06Rheinland-Pfalz~10K1.13×
07Hessen~20K1.10×
08Nordrhein-Westfalen~60K1.06×
09Schleswig-Holstein~9K0.96×
10Saarland~3K0.93×
11Sachsen~10K0.85×
12Bremen~2K0.81×
13Brandenburg~6K0.80×
14Thüringen~5K0.79×
15Mecklenburg-Vorpommern~4K0.76×
16Sachsen-Anhalt~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Erdinger, Germany
0.75×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Erdinger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Erdinger audience
#·InterestCategoryAffinity×
01Leffe, LombardyTravel & Leisure66.28×
02Bintang BeerFood & Beverages65.52×
03Radeberger BreweryFood & Beverages42.22×
04Oettinger BeerFood & Beverages39.05×
05Wheat beerFood & Beverages37.06×
06Renters' insuranceBusiness & Career32.65×
07Holsten BreweryFood & Beverages31.37×
08Birra MorettiFood & Beverages30.36×
09Beck's BreweryFood & Beverages28.36×
10LöwenbräuFood & Beverages28.35×
11BrewDogFood & Beverages19.06×
12Paulaner BreweryFood & Beverages18.69×
13König PilsenerFood & Beverages16.79×
14WarsteinerFood & Beverages16.03×
15Krombacher BrauereiFood & Beverages12.67×
16HomebrewingFood & Beverages11.89×
17FlensburgerFood & Beverages10.15×
18LagerFood & Beverages9.10×
19OktoberfestTravel & Leisure6.60×
20FC Bayern MunichSports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Erdinger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Erdinger audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.16×
DIY MentalityTHRILL1.13×
Risk AppetiteTHRILL1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Erdinger audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.74×
MindfulnessBALANCE0.81×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Erdinger's target market in Germany?

Erdinger's target market in Germany covers an estimated 297,881 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Erdinger customers?

36.9% of the Erdinger audience are female, 63.1% are male, with an average age of 40.9 years.

03

Which brands do Erdinger fans like most?

Erdinger fans show strongest brand affinity for Radeberger Brewery (42.22×), Oettinger Beer (39.05×), and Wheat beer (37.06×) over the country average.

04

Where do Erdinger fans live in Germany?

Erdinger fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Erdinger fans also like?

Beyond Erdinger itself, the audience over-indexes on Oettinger Beer (39.05×), Wheat beer (37.06×), Beck's Brewery (28.36×), and Paulaner Brewery (18.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in Germany

See Erdinger audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Erdinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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