Erdinger Audience in Germany
Erdinger has an estimated audience of 253,203 people in Germany. 36.9% are female, 63.1% are male, average age 40.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Radeberger Brewery, Wheat beer, Oettinger Beer, Paulaner Brewery, Flensburger.
The average Erdinger fan in Germany is 40.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Radeberger Brewery, Wheat beer, Oettinger Beer, with strongest over-indexing on Radeberger Brewery (42.22× the country average). Demographically, the Erdinger audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Erdinger fans
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 40.9 |
| Estimated audience size | 253,203 |
Audience persona
The typical Erdinger fan in Germany is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Radeberger Brewery.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 69,170 | 1.7× |
| Nordrhein-Westfalen | 62,156 | 1.12× |
| Baden-Württemberg | 41,203 | 1.19× |
| Niedersachsen | 28,910 | 1.18× |
| Hessen | 21,202 | 1.1× |
| Berlin | 16,413 | 1.45× |
| Rheinland-Pfalz | 14,537 | 1.15× |
| Sachsen | 10,036 | 0.81× |
| Schleswig-Holstein | 8,620 | 0.95× |
| Hamburg | 6,821 | 1.19× |
| Brandenburg | 5,757 | 0.73× |
| Sachsen-Anhalt | 4,240 | 0.65× |
| Thüringen | 3,917 | 0.61× |
| Mecklenburg-Vorpommern | 3,165 | 0.65× |
| Saarland | 2,685 | 0.86× |
| Bremen | 1,435 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Radeberger Brewery | 42.22× | Food & Beverages |
| Wheat beer | 37.06× | Food & Beverages |
| Oettinger Beer | 39.05× | Food & Beverages |
| Paulaner Brewery | 18.69× | Food & Beverages |
| Flensburger | 10.15× | Food & Beverages |
| Bintang Beer | 65.52× | Food & Beverages |
| Warsteiner | 16.03× | Food & Beverages |
| BrewDog | 19.06× | Food & Beverages |
| König Pilsener | 16.79× | Food & Beverages |
| Holsten Brewery | 31.37× | Food & Beverages |
| Homebrewing | 11.89× | Food & Beverages |
| Leffe, Lombardy | 66.28× | Travel & Leisure |
| Borussia Dortmund | 1.62× | Sports |
| Oktoberfest | 6.6× | Travel & Leisure |
| Lager | 9.1× | Food & Beverages |
| Teufel (manufacturer) | 7.84× | Technology & Electronics |
| Krombacher Brauerei | 12.67× | Food & Beverages |
| Birra Moretti | 30.36× | Food & Beverages |
| Bierkönig | 15.14× | Travel & Leisure |
| Funny Videos | 6.11× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.73 |
| Indulgence | JOY | 1.65 |
| Tradition | CONSERVATISM | 1.36 |
| Community Orientation | OPEN | 1.29 |
| Sports Activity | POWER | 1.28 |
| Need for Security | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.6% |
| Brazil | 8.2% |
| United Kingdom | 7.4% |
See Erdinger audiences in other countries
More Beer audiences in Germany
- Flensburger (2,155,463)
- Paulaner Brewery (935,316)
- Guinness (799,830)
- Warsteiner (681,168)
- Bass Brewery (561,665)
Frequently asked questions
How many fans does Erdinger have in Germany?
Erdinger has an estimated audience of 253,203 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Erdinger fans?
36.9% of Erdinger fans are female, 63.1% are male, with an average age of 40.9 years.
Which brands do Erdinger fans like most?
Erdinger fans show strongest brand affinity for Radeberger Brewery (42.22×), Wheat beer (37.06×), and Oettinger Beer (39.05×) over the country average.
Where do Erdinger fans live in Germany?
Erdinger fans in Germany are most concentrated in Bayern (reach 69,170), Nordrhein-Westfalen (reach 62,156), and Baden-Württemberg (reach 41,203). These three regions account for the largest share of the active audience.
What other brands do Erdinger fans also like?
Beyond Erdinger itself, the audience over-indexes on Wheat beer (37.06×), Oettinger Beer (39.05×), Paulaner Brewery (18.69×), and Flensburger (10.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Erdinger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.