Radeberger Brewery Audience in Germany
Radeberger Brewery has an estimated audience of 278,376 people in Germany. 33.1% are female, 66.9% are male, average age 41.7. Top regions: Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Erdinger, FC Erzgebirge Aue, Dynamo Dresden, Oettinger Beer, BrewDog.
The average Radeberger Brewery fan in Germany is 41.7 years old, more male, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Erdinger, FC Erzgebirge Aue, Dynamo Dresden, with strongest over-indexing on Erdinger (56× the country average). Demographically, the Radeberger Brewery audience skews more male with an average age of 41.7, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Radeberger Brewery fans
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 41.7 |
| Estimated audience size | 278,376 |
Audience persona
The typical Radeberger Brewery fan in Germany is more male, around 41.7 years old, with strong DIY Mentality tendencies and a notable affinity for Erdinger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 195,019 | 7.81× |
| Nordrhein-Westfalen | 41,124 | 0.37× |
| Bayern | 28,974 | 0.35× |
| Baden-Württemberg | 24,079 | 0.35× |
| Niedersachsen | 20,846 | 0.42× |
| Hessen | 18,617 | 0.48× |
| Berlin | 16,915 | 0.74× |
| Brandenburg | 16,773 | 1.06× |
| Sachsen-Anhalt | 12,818 | 0.97× |
| Thüringen | 11,765 | 0.91× |
| Rheinland-Pfalz | 9,213 | 0.36× |
| Mecklenburg-Vorpommern | 7,469 | 0.77× |
| Schleswig-Holstein | 6,626 | 0.36× |
| Hamburg | 5,570 | 0.48× |
| Saarland | 1,511 | 0.24× |
| Bremen | 1,339 | 0.31× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Erdinger | 56× | Food & Beverages |
| FC Erzgebirge Aue | 17.71× | Sports |
| Dynamo Dresden | 7.63× | Sports |
| Oettinger Beer | 38.79× | Food & Beverages |
| BrewDog | 24.47× | Food & Beverages |
| Flensburger | 10.89× | Food & Beverages |
| Holsten Brewery | 41.74× | Food & Beverages |
| Bintang Beer | 65.6× | Food & Beverages |
| König Pilsener | 18.9× | Food & Beverages |
| Oktoberfest | 8.48× | Travel & Leisure |
| Pilsner | 16.46× | Food & Beverages |
| Kölsch (beer) | 19.26× | Food & Beverages |
| Tuborg Brewery | 36.18× | Food & Beverages |
| Wheat beer | 17.14× | Food & Beverages |
| Warsteiner | 13.5× | Food & Beverages |
| Charles Leclerc | 10.01× | Sports |
| Leffe, Lombardy | 66.57× | Travel & Leisure |
| Meissen | 19.71× | Travel & Leisure |
| Paulaner Brewery | 10.82× | Food & Beverages |
| Löwenbräu | 40.37× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.5 |
| Patriotism | CONSERVATISM | 1.4 |
| Tradition | CONSERVATISM | 1.3 |
| Pet Ownership | JOY | 1.27 |
| Convenience Orientation | PREMIUM | 1.26 |
| LGBTQ+ Identity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 63.8% |
| United States | 6.7% |
| Poland | 4.1% |
See Radeberger Brewery audiences in other countries
More Beer audiences in Germany
- Flensburger (2,155,463)
- Paulaner Brewery (935,316)
- Guinness (799,830)
- Warsteiner (681,168)
- Bass Brewery (561,665)
Frequently asked questions
How many fans does Radeberger Brewery have in Germany?
Radeberger Brewery has an estimated audience of 278,376 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.
What is the gender split and age of Radeberger Brewery fans?
33.1% of Radeberger Brewery fans are female, 66.9% are male, with an average age of 41.7 years.
Which brands do Radeberger Brewery fans like most?
Radeberger Brewery fans show strongest brand affinity for Erdinger (56×), FC Erzgebirge Aue (17.71×), and Dynamo Dresden (7.63×) over the country average.
Where do Radeberger Brewery fans live in Germany?
Radeberger Brewery fans in Germany are most concentrated in Sachsen (reach 195,019), Nordrhein-Westfalen (reach 41,124), and Bayern (reach 28,974). These three regions account for the largest share of the active audience.
What other brands do Radeberger Brewery fans also like?
Beyond Radeberger Brewery itself, the audience over-indexes on FC Erzgebirge Aue (17.71×), Dynamo Dresden (7.63×), Oettinger Beer (38.79×), and BrewDog (24.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radeberger Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.