Rascasse Audience Intelligence

Radeberger Brewery Target Market in Germany

A data profile of the people who buy, follow and care about Radeberger Brewery in Germany — modelled from more than twelve digital signal sources. Radeberger Brewery has an estimated audience of 519,160 people in Germany.

#9among Beer in Germany#1490among Brand in Germany#544in Food & Beverages

The average Radeberger Brewery fan in Germany is 41.7 years old, more male, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Erdinger, FC Erzgebirge Aue, Oettinger Beer, with strongest over-indexing on Erdinger (56× the country average).

Demographically, the Radeberger Brewery audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Radeberger Brewery fan in Germany is more male, around 41.7 years old, with strong Travelling tendencies and a notable affinity for Erdinger.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radeberger Brewery profile in Germany.

Audience size
519K
in Germany
Gender
33.1%♀
66.9% male
Age
41.7
average years
Country rank
#11392
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Radeberger Brewery

33.1% are female, 66.9% are male, average age 41.7.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Radeberger Brewery audience in Germany
MetricValue
Female33.1%
Male66.9%
Average age41.7
Estimated audience size519,160
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Radeberger Brewery audience in Germany
Age bracketShare%
16-198%
20-2919%
30-3928%
40-4930%
50+15%
Fig. 04

Worldwide distribution

71.9%

of the worldwide Radeberger Brewery audience comes from Germany.

Worldwide audience distribution share by country for Radeberger Brewery
CountryShare
Germany71.9%
United States4.1%
Poland3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radeberger Brewery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Radeberger Brewery customers by region in Germany
#RegionReachAffinity×
01Sachsen~200K9.39×
02Brandenburg~20K0.99×
03Sachsen-Anhalt~10K0.86×
04Thüringen~10K0.82×
05Mecklenburg-Vorpommern~7K0.70×
06Berlin~10K0.62×
07Bremen~2K0.46×
08Hamburg~5K0.44×
09Hessen~20K0.42×
10Saarland~3K0.41×
11Niedersachsen~20K0.37×
12Schleswig-Holstein~7K0.37×
13Rheinland-Pfalz~9K0.35×
14Nordrhein-Westfalen~40K0.32×
15Bayern~30K0.31×
16Baden-Württemberg~20K0.31×
Fig. 06

Affinity by region

Affinity by region — Radeberger Brewery, Germany
0.31×1.00×9.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radeberger Brewery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radeberger Brewery audience
#·InterestCategoryAffinity×
01Leffe, LombardyTravel & Leisure66.57×
02Bintang BeerFood & Beverages65.60×
03ErdingerFood & Beverages56.00×
04Holsten BreweryFood & Beverages41.74×
05LöwenbräuFood & Beverages40.37×
06Oettinger BeerFood & Beverages38.79×
07Tuborg BreweryFood & Beverages36.18×
08BrewDogFood & Beverages24.47×
09Beck's BreweryFood & Beverages24.43×
10MeissenTravel & Leisure19.71×
11Kölsch (beer)Food & Beverages19.26×
12König PilsenerFood & Beverages18.90×
13FC Erzgebirge AueSports17.71×
14Wheat beerFood & Beverages17.14×
15PilsnerFood & Beverages16.46×
16WarsteinerFood & Beverages13.50×
17FlensburgerFood & Beverages10.89×
18Charles LeclercSports10.01×
19OktoberfestTravel & Leisure8.48×
20Dynamo DresdenSports7.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radeberger Brewery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radeberger Brewery audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.41×
PatriotismCONSERVATISM1.37×
SustainabilityBALANCE1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radeberger Brewery audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.91×
Design AffinityPREMIUM0.94×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Radeberger Brewery's target market in Germany?

Radeberger Brewery's target market in Germany covers an estimated 519,160 people, concentrated in Sachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Radeberger Brewery customers?

33.1% of the Radeberger Brewery audience are female, 66.9% are male, with an average age of 41.7 years.

03

Which brands do Radeberger Brewery fans like most?

Radeberger Brewery fans show strongest brand affinity for Erdinger (56×), FC Erzgebirge Aue (17.71×), and Oettinger Beer (38.79×) over the country average.

04

Where do Radeberger Brewery fans live in Germany?

Radeberger Brewery fans in Germany are most concentrated in Sachsen (reach ~200K), Nordrhein-Westfalen (reach ~40K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Radeberger Brewery fans also like?

Beyond Radeberger Brewery itself, the audience over-indexes on FC Erzgebirge Aue (17.71×), Oettinger Beer (38.79×), Dynamo Dresden (7.63×), and Löwenbräu (40.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in Germany

See Radeberger Brewery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Radeberger Brewery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →