Rascasse Audience Intelligence

Kölsch (beer) Audience in Germany

A data profile of the people who buy, follow and care about Kölsch (beer) in Germany — modelled from more than twelve digital signal sources. Kölsch (beer) has an estimated audience of 407,724 people in Germany.

#34among Alcohol in Germany#5224among Topic in Germany#679in Food & Beverages

The average Kölsch (beer) fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include 1. FC Köln, Cologne Carnival, 2. Bundesliga, with strongest over-indexing on 1. FC Köln (9.04× the country average).

Demographically, the Kölsch (beer) audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kölsch (beer) fan in Germany is balanced, around 41.2 years old, with strong Tradition tendencies and a notable affinity for 1. FC Köln.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kölsch (beer) profile in Germany.

Audience size
408K
in Germany
Gender
48.4%♀
51.6% male
Age
41.2
average years
Country rank
#13809
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kölsch (beer) fans

48.4% are female, 51.6% are male, average age 41.2.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Kölsch (beer) audience in Germany
MetricValue
Female48.4%
Male51.6%
Average age41.2
Estimated audience size407,724
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Kölsch (beer) audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4924%
50+23%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Kölsch (beer) audience comes from Germany.

Worldwide audience distribution share by country for Kölsch (beer)
CountryShare
Germany32.4%
United States24.9%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kölsch (beer) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kölsch (beer) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K2.70×
02Berlin~30K1.39×
03Rheinland-Pfalz~20K1.17×
04Bremen~4K1.05×
05Saarland~5K1.03×
06Thüringen~10K0.99×
07Sachsen-Anhalt~10K0.98×
08Hessen~30K0.97×
09Mecklenburg-Vorpommern~8K0.97×
10Brandenburg~10K0.96×
11Hamburg~9K0.95×
12Schleswig-Holstein~10K0.94×
13Sachsen~20K0.93×
14Niedersachsen~40K0.89×
15Baden-Württemberg~50K0.84×
16Bayern~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Kölsch (beer), Germany
0.83×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kölsch (beer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kölsch (beer) audience
#·InterestCategoryAffinity×
01Cologne CarnivalArts & Culture31.67×
02Björn UlvaeusMusic & Radio13.59×
03University of BonnBusiness & Career12.52×
041. FC KölnSports9.04×
05Horst LichterMovies & TV5.08×
06ZDF-FernsehgartenMovies & TV5.02×
07PurpleDiscoMachineMusic & Radio4.98×
08Florian SilbereisenMusic & Radio4.58×
09Howard CarpendaleMusic & Radio4.51×
102. BundesligaSports3.76×
11Christian UlmenMovies & TV3.64×
12Westdeutscher RundfunkMovies & TV3.59×
13Roland KaiserMusic & Radio3.50×
14Udo LindenbergMusic & Radio3.33×
15Thomas GottschalkMovies & TV3.11×
16Let's Dance (German TV series)Movies & TV3.05×
17Schlager musicMusic & Radio2.82×
18Helene FischerMusic & Radio2.29×
19BundesligaSports1.89×
20GermanyTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kölsch (beer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kölsch (beer) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.64×
SpiritualityBALANCE1.41×
Design AffinityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kölsch (beer) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
IndividualismJOY0.64×
Risk AppetiteTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kölsch (beer) have in Germany?

Kölsch (beer) has an estimated audience of 407,724 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kölsch (beer) fans?

48.4% of Kölsch (beer) fans are female, 51.6% are male, with an average age of 41.2 years.

03

Which brands do Kölsch (beer) fans like most?

Kölsch (beer) fans show strongest brand affinity for 1. FC Köln (9.04×), Cologne Carnival (31.67×), and 2. Bundesliga (3.76×) over the country average.

04

Where do Kölsch (beer) fans live in Germany?

Kölsch (beer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kölsch (beer) fans also like?

Beyond Kölsch (beer) itself, the audience over-indexes on Cologne Carnival (31.67×), 2. Bundesliga (3.76×), Florian Silbereisen (4.58×), and Roland Kaiser (3.5×) compared to the Germany average.

Appendix

Explore more audiences

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See Kölsch (beer) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kölsch (beer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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