Kölsch (beer) Audience in Germany
Kölsch (beer) has an estimated audience of 407,724 people in Germany. 48.4% are female, 51.6% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: The Human Centipede 2 (Full Sequence), Alaska, Google Analytics, Golden Gate, Home construction.
The average Kölsch (beer) fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include The Human Centipede 2 (Full Sequence), Alaska, Google Analytics, with strongest over-indexing on The Human Centipede 2 (Full Sequence) (23.02× the country average). Demographically, the Kölsch (beer) audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Kölsch (beer) fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 41.2 |
| Estimated audience size | 407,724 |
Audience persona
The typical Kölsch (beer) fan in Germany is balanced, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for The Human Centipede 2 (Full Sequence).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 270,908 | 3.04× |
| Bayern | 37,092 | 0.57× |
| Berlin | 34,023 | 1.87× |
| Rheinland-Pfalz | 27,749 | 1.36× |
| Hessen | 27,678 | 0.89× |
| Baden-Württemberg | 27,387 | 0.49× |
| Niedersachsen | 12,712 | 0.32× |
| Thüringen | 8,533 | 0.82× |
| Brandenburg | 8,321 | 0.66× |
| Sachsen-Anhalt | 7,596 | 0.72× |
| Sachsen | 6,899 | 0.34× |
| Schleswig-Holstein | 6,790 | 0.46× |
| Bremen | 6,518 | 1.87× |
| Mecklenburg-Vorpommern | 6,074 | 0.78× |
| Saarland | 6,038 | 1.21× |
| Hamburg | 5,585 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Human Centipede 2 (Full Sequence) | 23.02× | Movies & TV |
| Alaska | 8.43× | Travel & Leisure |
| Google Analytics | 5.62× | Internet & Social Media |
| Golden Gate | 10.74× | Games |
| Home construction | 1.8× | Home & Garden |
| Sailor | 8.51× | Travel & Leisure |
| Jura Mountains | 9.81× | Travel & Leisure |
| Ordinary People | 16.78× | Movies & TV |
| Haberler | 1.9× | News |
| Unique Gifts | 1.92× | Shopping |
| Tuscany | 6.2× | Travel & Leisure |
| VfL Wolfsburg | 1.87× | Sports |
| Time (magazine) | 2.23× | News |
| Birthday Gifts | 1.82× | Kids & Family |
| Progressive rock | 1.52× | Music & Radio |
| Rajasthan | 9.54× | Travel & Leisure |
| Nebraska | 8.1× | Travel & Leisure |
| Food quality | 8.18× | Food & Beverages |
| Esra Erol | 4.66× | Movies & TV |
| Minnesota | 4.99× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.34 |
| Pet Ownership | JOY | 1.3 |
| Urban Lifestyle | OPEN | 1.21 |
| Patriotism | CONSERVATISM | 1.18 |
| Design Affinity | PREMIUM | 1.17 |
| Convenience Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.4% |
| United States | 24.9% |
| United Kingdom | 4.0% |
See Kölsch (beer) audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Kölsch (beer) have in Germany?
Kölsch (beer) has an estimated audience of 407,724 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kölsch (beer) fans?
48.4% of Kölsch (beer) fans are female, 51.6% are male, with an average age of 41.2 years.
Which brands do Kölsch (beer) fans like most?
Kölsch (beer) fans show strongest brand affinity for The Human Centipede 2 (Full Sequence) (23.02×), Alaska (8.43×), and Google Analytics (5.62×) over the country average.
Where do Kölsch (beer) fans live in Germany?
Kölsch (beer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 270,908), Bayern (reach 37,092), and Berlin (reach 34,023). These three regions account for the largest share of the active audience.
What other brands do Kölsch (beer) fans also like?
Beyond Kölsch (beer) itself, the audience over-indexes on Alaska (8.43×), Google Analytics (5.62×), Golden Gate (10.74×), and Home construction (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kölsch (beer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.