Rascasse Audience Intelligence

Kölsch (beer) Audience in United States

A data profile of the people who buy, follow and care about Kölsch (beer) in United States — modelled from more than twelve digital signal sources. Kölsch (beer) has an estimated audience of 313,833 people in United States.

#85among Alcohol in United States#13275among Topic in United States#2441in Food & Beverages

The average Kölsch (beer) fan in United States is 30.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Amsterdam Dance Event, Buffalo Wild Wings, Goose Island Brewery, with strongest over-indexing on Amsterdam Dance Event (59.7× the country average).

Demographically, the Kölsch (beer) audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kölsch (beer) fan in United States is more female, around 30.1 years old, with strong Indulgence tendencies and a notable affinity for Amsterdam Dance Event.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kölsch (beer) profile in United States.

Audience size
314K
in United States
Gender
79.6%♀
20.4% male
Age
30.1
average years
Country rank
#47220
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kölsch (beer) fans

79.6% are female, 20.4% are male, average age 30.1.

Fig. 02

Gender split

79.6%
Female
20.4%
Male
Demographic split for Kölsch (beer) audience in United States
MetricValue
Female79.6%
Male20.4%
Average age30.1
Estimated audience size313,833
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Kölsch (beer) audience in United States
Age bracketShare%
16-1944%
20-2923%
30-3915%
40-4912%
50+5%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Kölsch (beer) audience comes from United States.

Worldwide audience distribution share by country for Kölsch (beer)
CountryShare
Germany32.4%
United States24.9%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kölsch (beer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Kölsch (beer) fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~8K1.58×
02Alaska~1K1.57×
03Montana~1K1.51×
04North Carolina~10K1.39×
05Maine~2K1.35×
06Oregon~5K1.31×
07Washington~8K1.30×
08Massachusetts~8K1.26×
09Washington, District of Columbia~1K1.14×
10Pennsylvania~10K1.09×
11Ohio~10K1.08×
12New York~20K1.06×
13Wisconsin~5K1.05×
14New Hampshire~1K1.05×
15Vermont<1K1.03×
16Illinois~10K1.02×
17Minnesota~5K1.02×
18South Carolina~5K1.01×
19South Dakota<1K1.00×
20Idaho~2K0.99×
21Connecticut~3K0.97×
22Tennessee~6K0.96×
23New Mexico~2K0.96×
24Nebraska~2K0.96×
25West Virginia~1K0.96×
26Rhode Island<1K0.96×
27North Dakota<1K0.96×
28Michigan~8K0.95×
29Arkansas~2K0.95×
30Kansas~2K0.94×
31Delaware<1K0.94×
32Texas~20K0.92×
33Virginia~7K0.92×
34Hawaii~1K0.92×
35Indiana~5K0.90×
36Utah~3K0.90×
37Missouri~5K0.89×
38Kentucky~4K0.89×
39Iowa~2K0.89×
40Maryland~5K0.88×
41Mississippi~2K0.88×
42Oklahoma~3K0.87×
43California~30K0.84×
44Louisiana~3K0.84×
45Nevada~3K0.83×
46Arizona~5K0.82×
47Alabama~4K0.80×
48New Jersey~6K0.77×
49Georgia~7K0.74×
50Florida~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Kölsch (beer), United States
0.71×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kölsch (beer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kölsch (beer) audience
#·InterestCategoryAffinity×
01boris brejchaMusic & Radio61.57×
02Amsterdam Dance EventMusic & Radio59.70×
03Goose Island BreweryFood & Beverages39.89×
04ClamatoFood & Beverages38.28×
05AwakeningsMusic & Radio23.60×
06StoutFood & Beverages22.73×
07Boiler RoomMusic & Radio18.27×
08India Pale AleFood & Beverages12.07×
09AleFood & Beverages11.57×
10Draught beerFood & Beverages10.70×
11Buffalo Wild WingsFood & Beverages7.28×
12HomebrewingFood & Beverages6.82×
13MicrobreweryFood & Beverages4.83×
14BreweryFood & Beverages3.98×
15BarsTravel & Leisure2.54×
16BeerFood & Beverages2.05×
17Rock musicMusic & Radio1.87×
18NFLSports1.82×
19FoodFood & Beverages1.65×
20FIFA World Cup 2026Sports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kölsch (beer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kölsch (beer) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.70×
Urban LifestyleOPEN1.62×
Risk AppetiteTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kölsch (beer) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.12×
CreativityOPEN1.15×
SpiritualityBALANCE1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kölsch (beer) have in United States?

Kölsch (beer) has an estimated audience of 313,833 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kölsch (beer) fans?

79.6% of Kölsch (beer) fans are female, 20.4% are male, with an average age of 30.1 years.

03

Which brands do Kölsch (beer) fans like most?

Kölsch (beer) fans show strongest brand affinity for Amsterdam Dance Event (59.7×), Buffalo Wild Wings (7.28×), and Goose Island Brewery (39.89×) over the country average.

04

Where do Kölsch (beer) fans live in United States?

Kölsch (beer) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Kölsch (beer) fans also like?

Beyond Kölsch (beer) itself, the audience over-indexes on Buffalo Wild Wings (7.28×), Goose Island Brewery (39.89×), Clamato (38.28×), and Draught beer (10.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Kölsch (beer) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kölsch (beer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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