Kölsch (beer) Audience in United States

Kölsch (beer) logo

Kölsch (beer) has an estimated audience of 313,833 people in United States. 79.6% are female, 20.4% are male, average age 30.1. Top regions: California, Texas, New York. Top brand affinities: Home construction, John Havlicek, GILT, Irrigation management, Knauf Insulation.

The average Kölsch (beer) fan in United States is 30.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home construction, John Havlicek, GILT, with strongest over-indexing on Home construction (7.44× the country average). Demographically, the Kölsch (beer) audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Kölsch (beer) fans

Demographic split for Kölsch (beer) audience in United States
MetricValue
Female79.6%
Male20.4%
Average age30.1
Estimated audience size313,833

Audience persona

The typical Kölsch (beer) fan in United States is more female, around 30.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Kölsch (beer) in United States
RegionReachAffinity
California30,2260.88×
Texas26,0030.96×
New York19,9151.14×
Florida14,4160.68×
North Carolina14,1411.5×
Pennsylvania12,3801.17×
Illinois11,8081.13×
Ohio11,3111.17×
Washington9,3631.49×
Colorado8,8691.79×
Massachusetts8,7981.42×
Michigan7,4880.91×
Virginia6,8330.89×
Georgia6,5620.68×
Tennessee6,1900.98×
Oregon5,8031.61×
New Jersey5,5400.69×
South Carolina5,1121.08×
Wisconsin5,1111.08×
Arizona4,8950.76×
Indiana4,8020.84×
Maryland4,5070.84×
Minnesota4,4450.99×
Missouri4,1340.82×
Kentucky3,5230.9×
Connecticut3,1020.99×
Louisiana2,5230.62×
Oklahoma2,3640.68×
Arkansas2,2790.88×
Utah2,2170.79×
Alabama2,1230.48×
Kansas2,0750.84×
Iowa2,0260.78×
Maine1,9391.72×
Nevada1,8740.62×
Montana1,6751.92×
Alaska1,6012.38×
New Mexico1,4420.92×
Nebraska1,3720.87×
Idaho1,3040.83×
Washington, District of Columbia1,2551.33×
New Hampshire1,2431×
West Virginia1,1870.81×
Mississippi1,0880.42×
Rhode Island9450.95×
South Dakota6890.95×
Vermont6531.18×
Hawaii5940.44×
Delaware5720.66×
Wyoming4150.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kölsch (beer) audience
BrandAffinityCategory
Home construction7.44×Home & Garden
John Havlicek61.58×Sports
GILT36.06×Shopping
Irrigation management48.88×Home & Garden
Knauf Insulation68.8×Business & Career
Haberler30.13×News
Dog breed1.95×Pets & Animals
Elsword25.57×Games
Historic site5.61×Arts & Culture
Horeca20×Travel & Leisure
Vocal harmony5.59×Music & Radio
Natural rubber2.25×Cars & Mobility
Mathcore7.42×Music & Radio
Birthday Gifts2.58×Kids & Family
3D printing1.96×Technology & Electronics
Hipster7.34×Politics & Society
JDSU2.31×Business & Career
Mothercare2.29×Kids & Family
Grinch2.73×Movies & TV
Winemaking2.92×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kölsch (beer) audience
TraitClusterScore
Luxury OrientationPREMIUM2.45
Early Adopter MentalityPOWER1.64
IndulgenceJOY1.51
Urban LifestyleOPEN1.47
LGBTQ+ IdentityOPEN1.38
Risk AppetiteTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Kölsch (beer)
CountryShare
Germany32.4%
United States24.9%
United Kingdom4.0%

See Kölsch (beer) audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Kölsch (beer) have in United States?

Kölsch (beer) has an estimated audience of 313,833 people in United States, concentrated in California and Texas.

What is the gender split and age of Kölsch (beer) fans?

79.6% of Kölsch (beer) fans are female, 20.4% are male, with an average age of 30.1 years.

Which brands do Kölsch (beer) fans like most?

Kölsch (beer) fans show strongest brand affinity for Home construction (7.44×), John Havlicek (61.58×), and GILT (36.06×) over the country average.

Where do Kölsch (beer) fans live in United States?

Kölsch (beer) fans in United States are most concentrated in California (reach 30,226), Texas (reach 26,003), and New York (reach 19,915). These three regions account for the largest share of the active audience.

What other brands do Kölsch (beer) fans also like?

Beyond Kölsch (beer) itself, the audience over-indexes on John Havlicek (61.58×), GILT (36.06×), Irrigation management (48.88×), and Knauf Insulation (68.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kölsch (beer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.