Kölsch (beer) Audience in United States

Kölsch (beer) has an estimated audience of 313,833 people in United States. 79.6% are female, 20.4% are male, average age 30.1. Top regions: California, Texas, New York. Top brand affinities: Seasons 52, Sausage Party, Radeberger Brewery, Rose water, DraftKings.

The average Kölsch (beer) fan in United States is 30.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Seasons 52, Sausage Party, Radeberger Brewery, with strongest over-indexing on Seasons 52 (48.88× the country average). Demographically, the Kölsch (beer) audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Kölsch (beer) fans

Demographic split for Kölsch (beer) audience in United States
MetricValue
Female79.6%
Male20.4%
Average age30.1
Estimated audience size313,833

Audience persona

The typical Kölsch (beer) fan in United States is more female, around 30.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Seasons 52.

Top regions in United States

Top regions ranked by reach for Kölsch (beer) in United States
RegionReachAffinity
California30,2260.88×
Texas26,0030.96×
New York19,9151.14×
Florida14,4160.68×
North Carolina14,1411.5×
Pennsylvania12,3801.17×
Illinois11,8081.13×
Ohio11,3111.17×
Washington9,3631.49×
Colorado8,8691.79×
Massachusetts8,7981.42×
Michigan7,4880.91×
Virginia6,8330.89×
Georgia6,5620.68×
Tennessee6,1900.98×
Oregon5,8031.61×
New Jersey5,5400.69×
South Carolina5,1121.08×
Wisconsin5,1111.08×
Arizona4,8950.76×
Indiana4,8020.84×
Maryland4,5070.84×
Minnesota4,4450.99×
Missouri4,1340.82×
Kentucky3,5230.9×
Connecticut3,1020.99×
Louisiana2,5230.62×
Oklahoma2,3640.68×
Arkansas2,2790.88×
Utah2,2170.79×
Alabama2,1230.48×
Kansas2,0750.84×
Iowa2,0260.78×
Maine1,9391.72×
Nevada1,8740.62×
Montana1,6751.92×
Alaska1,6012.38×
New Mexico1,4420.92×
Nebraska1,3720.87×
Idaho1,3040.83×
Washington, District of Columbia1,2551.33×
New Hampshire1,2431×
West Virginia1,1870.81×
Mississippi1,0880.42×
Rhode Island9450.95×
South Dakota6890.95×
Vermont6531.18×
Hawaii5940.44×
Delaware5720.66×
Wyoming4150.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kölsch (beer) audience
BrandAffinityCategory
Seasons 5248.88×Food & Beverages
Sausage Party68.8×Movies & TV
Radeberger Brewery458.48×Food & Beverages
Rose water62.35×Food & Beverages
DraftKings25.53×Sports
Google Maps5.74×Internet & Social Media
Beefeater Gin60.3×Food & Beverages
Blended whiskey16.36×Food & Beverages
German hip hop115.35×Music & Radio
Kia Sportage25.57×Cars & Mobility
Enterprise Rent-A-Car6.52×Cars & Mobility
Austin Powers (film series)20×Movies & TV
Indeed.com4.35×Business & Career
Jason Segel20×Movies & TV
Elizabeth Banks12.87×Movies & TV
Rice cooker28.92×Home & Garden
Grits26.49×Food & Beverages
Apple Store5.88×Shopping
Capital One2.97×Business & Career
Goose Island Brewery23.15×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kölsch (beer) audience
TraitClusterScore
Luxury OrientationPREMIUM2.45
Early Adopter MentalityPOWER1.64
IndulgenceJOY1.51
Urban LifestyleOPEN1.47
LGBTQ+ IdentityOPEN1.38
Risk AppetiteTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Kölsch (beer)
CountryShare
Germany32.4%
United States24.9%
United Kingdom4.0%

See Kölsch (beer) audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Kölsch (beer) have in United States?

Kölsch (beer) has an estimated audience of 313,833 people in United States, concentrated in California and Texas.

What is the gender split and age of Kölsch (beer) fans?

79.6% of Kölsch (beer) fans are female, 20.4% are male, with an average age of 30.1 years.

Which brands do Kölsch (beer) fans like most?

Kölsch (beer) fans show strongest brand affinity for Seasons 52 (48.88×), Sausage Party (68.8×), and Radeberger Brewery (458.48×) over the country average.

Where do Kölsch (beer) fans live in United States?

Kölsch (beer) fans in United States are most concentrated in California (reach 30,226), Texas (reach 26,003), and New York (reach 19,915). These three regions account for the largest share of the active audience.

What other brands do Kölsch (beer) fans also like?

Beyond Kölsch (beer) itself, the audience over-indexes on Sausage Party (68.8×), Radeberger Brewery (458.48×), Rose water (62.35×), and DraftKings (25.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kölsch (beer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.