Rascasse Audience Intelligence

Awakenings Audience in United States

A data profile of the people who buy, follow and care about Awakenings in United States — modelled from more than twelve digital signal sources. Awakenings has an estimated audience of 543,437 people in United States.

#38among Music festival in United States#420among Event in United States#4852in Music & Radio

The average Awakenings fan in United States is 37.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Amsterdam Dance Event, Detroit techno, Arnette, with strongest over-indexing on Amsterdam Dance Event (56.61× the country average).

Demographically, the Awakenings audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Awakenings fan in United States is balanced, around 37.2 years old, with strong Spirituality tendencies and a notable affinity for Amsterdam Dance Event.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Awakenings profile in United States.

Audience size
543K
in United States
Gender
49.8%♀
50.2% male
Age
37.2
average years
Country rank
#34896
Event in United States
Fig. 01

Search interest · 12-month trend

+22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Awakenings fans

49.8% are female, 50.2% are male, average age 37.2.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Awakenings audience in United States
MetricValue
Female49.8%
Male50.2%
Average age37.2
Estimated audience size543,437
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Awakenings audience in United States
Age bracketShare%
16-1922%
20-2925%
30-3919%
40-4917%
50+17%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Awakenings audience comes from United States.

Worldwide audience distribution share by country for Awakenings
CountryShare
Netherlands19.5%
United States11.2%
Italy9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Awakenings audience in United States is strongest.

Fig. 05

Top regions by affinity

Awakenings fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~20K2.97×
02Nebraska~5K1.70×
03California~80K1.37×
04Indiana~10K1.30×
05South Carolina~10K1.29×
06Rhode Island~2K1.26×
07Wisconsin~9K1.12×
08Washington~10K1.11×
09Idaho~3K1.11×
10Ohio~20K1.10×
11Iowa~5K1.10×
12Montana~2K1.09×
13Pennsylvania~20K1.06×
14Kentucky~7K1.05×
15Oklahoma~6K1.03×
16North Dakota~1K1.03×
17Michigan~10K1.02×
18Texas~50K1.01×
19Oregon~6K1.01×
20Utah~5K1.01×
21Missouri~8K0.99×
22Louisiana~7K0.98×
23Minnesota~7K0.96×
24South Dakota~1K0.96×
25Illinois~20K0.95×
26Colorado~8K0.95×
27Alabama~7K0.95×
28Georgia~20K0.94×
29North Carolina~10K0.93×
30New Hampshire~2K0.93×
31Tennessee~10K0.92×
32Vermont<1K0.90×
33Virginia~10K0.89×
34Kansas~4K0.89×
35New Mexico~2K0.89×
36Connecticut~5K0.88×
37Mississippi~4K0.88×
38Arkansas~4K0.88×
39Massachusetts~9K0.87×
40Maine~2K0.87×
41New Jersey~10K0.86×
42Florida~30K0.84×
43Alaska<1K0.84×
44New York~20K0.82×
45Arizona~9K0.80×
46Maryland~7K0.80×
47West Virginia~2K0.79×
48Hawaii~2K0.79×
49Delaware~1K0.72×
50Washington, District of Columbia~1K0.70×
Fig. 06

Affinity by region

Affinity by region — Awakenings, United States
0.70×1.00×2.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Awakenings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Awakenings audience
#·InterestCategoryAffinity×
01ArnetteShopping72.65×
02Amsterdam Dance EventMusic & Radio56.61×
03Detroit technoMusic & Radio26.92×
04Acid houseMusic & Radio19.48×
05Progressive houseMusic & Radio18.99×
06Electro houseMusic & Radio17.22×
07DiscoMusic & Radio7.35×
08Disc jockeyMusic & Radio6.30×
09ReligionBusiness & Career2.35×
10Donald TrumpPolitics & Society2.23×
11SupermanMovies & TV2.03×
12Live eventsMusic & Radio1.80×
13Consumer electronicsTechnology & Electronics1.79×
14MusicBusiness & Career1.77×
15Outdoor recreationSports1.76×
16SportsSports1.72×
17EntertainmentMovies & TV1.72×
18MoviesMovies & TV1.68×
19FoodFood & Beverages1.65×
20Food and drinkFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Awakenings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Awakenings audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.42×
ExtroversionTHRILL2.05×
Community OrientationOPEN1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Awakenings audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.96×
Risk AppetiteTHRILL0.96×
DIY MentalityTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Awakenings have in United States?

Awakenings has an estimated audience of 543,437 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Awakenings fans?

49.8% of Awakenings fans are female, 50.2% are male, with an average age of 37.2 years.

03

Which brands do Awakenings fans like most?

Awakenings fans show strongest brand affinity for Amsterdam Dance Event (56.61×), Detroit techno (26.92×), and Arnette (72.65×) over the country average.

04

Where do Awakenings fans live in United States?

Awakenings fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Awakenings fans also like?

Beyond Awakenings itself, the audience over-indexes on Detroit techno (26.92×), Arnette (72.65×), Disco (7.35×), and Electro house (17.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Awakenings audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Awakenings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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