Awakenings Audience in United States

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Awakenings has an estimated audience of 530,678 people in United States. 49.8% are female, 50.2% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Amsterdam Dance Event, Detroit techno, Arnette, Disco, Electro house.

The average Awakenings fan in United States is 37.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Amsterdam Dance Event, Detroit techno, Arnette, with strongest over-indexing on Amsterdam Dance Event (56.61× the country average). Demographically, the Awakenings audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Awakenings fans

Demographic split for Awakenings audience in United States
MetricValue
Female49.8%
Male50.2%
Average age37.2
Estimated audience size530,678

Audience persona

The typical Awakenings fan in United States is balanced, around 37.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Amsterdam Dance Event.

Top regions in United States

Top regions ranked by reach for Awakenings in United States
RegionReachAffinity
California75,3811.29×
Texas44,3290.97×
Florida36,4121.01×
New York28,6920.97×
Nevada18,3523.58×
Illinois17,5150.99×
Pennsylvania16,8140.94×
Ohio16,3351×
North Carolina14,2260.89×
Georgia13,1980.81×
Virginia13,0311.01×
New Jersey11,9530.89×
Washington11,8251.11×
Massachusetts10,4721×
Tennessee9,9540.94×
Michigan9,4580.68×
Indiana9,2520.95×
Colorado9,0221.08×
Missouri8,7861.03×
Wisconsin8,4341.06×
Minnesota8,0741.06×
Maryland7,5520.83×
Oregon6,9781.15×
South Carolina6,8350.86×
Arizona6,7950.63×
Louisiana6,3940.93×
Kentucky6,2800.94×
Oklahoma5,7350.97×
Utah5,5061.16×
Connecticut5,2110.98×
Nebraska4,1811.57×
Kansas4,1791×
Iowa4,1600.95×
Alabama4,1360.56×
Arkansas4,0830.93×
Mississippi3,4810.8×
Idaho2,9051.09×
New Mexico2,3730.89×
New Hampshire2,1391.02×
West Virginia2,1140.86×
Hawaii2,0540.9×
Maine1,8860.99×
Rhode Island1,8291.08×
Montana1,3940.95×
Washington, District of Columbia1,2300.77×
Delaware1,0550.72×
North Dakota1,0460.96×
South Dakota1,0290.84×
Vermont9110.98×
Alaska7100.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Awakenings audience
BrandAffinityCategory
Amsterdam Dance Event56.61×Music & Radio
Detroit techno26.92×Music & Radio
Arnette72.65×Shopping
Disco7.35×Music & Radio
Electro house17.22×Music & Radio
Disc jockey6.3×Music & Radio
Progressive house18.99×Music & Radio
Music1.77×Business & Career
Superman2.03×Movies & TV
Acid house19.48×Music & Radio
Sports1.72×Sports
Consumer electronics1.79×Technology & Electronics
Live events1.8×Music & Radio
Movies1.68×Movies & TV
Food and drink1.59×Food & Beverages
Religion2.35×Business & Career
Food1.65×Food & Beverages
Outdoor recreation1.76×Sports
Entertainment1.72×Movies & TV
CNN2.26×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Awakenings audience
TraitClusterScore
Early Adopter MentalityPOWER1.78
MindfulnessBALANCE1.74
Risk AppetiteTHRILL1.72
SpiritualityBALANCE1.43
LGBTQ+ IdentityOPEN1.42
TravellingTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Awakenings
CountryShare
Netherlands20.0%
United States11.3%
Italy9.6%

See Awakenings audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Awakenings have in United States?

Awakenings has an estimated audience of 530,678 people in United States, concentrated in California and Texas.

What is the gender split and age of Awakenings fans?

49.8% of Awakenings fans are female, 50.2% are male, with an average age of 37.2 years.

Which brands do Awakenings fans like most?

Awakenings fans show strongest brand affinity for Amsterdam Dance Event (56.61×), Detroit techno (26.92×), and Arnette (72.65×) over the country average.

Where do Awakenings fans live in United States?

Awakenings fans in United States are most concentrated in California (reach 75,381), Texas (reach 44,329), and Florida (reach 36,412). These three regions account for the largest share of the active audience.

What other brands do Awakenings fans also like?

Beyond Awakenings itself, the audience over-indexes on Detroit techno (26.92×), Arnette (72.65×), Disco (7.35×), and Electro house (17.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Awakenings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.