Awakenings Audience in Germany
Awakenings has an estimated audience of 224,444 people in Germany. 63.5% are female, 36.5% are male, average age 30.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Music, Electronica, Amsterdam Dance Event, Bundesliga, FC Bayern Munich.
The average Awakenings fan in Germany is 30.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Music, Electronica, Amsterdam Dance Event, with strongest over-indexing on Music (2.38× the country average). Demographically, the Awakenings audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Awakenings fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 30.1 |
| Estimated audience size | 224,444 |
Audience persona
The typical Awakenings fan in Germany is more female, around 30.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,590 | 1.38× |
| Bayern | 35,658 | 0.96× |
| Baden-Württemberg | 33,251 | 1.06× |
| Hessen | 23,821 | 1.36× |
| Niedersachsen | 22,082 | 0.99× |
| Berlin | 16,235 | 1.58× |
| Rheinland-Pfalz | 12,774 | 1.11× |
| Sachsen | 9,564 | 0.85× |
| Schleswig-Holstein | 6,830 | 0.83× |
| Hamburg | 6,274 | 1.2× |
| Brandenburg | 5,435 | 0.76× |
| Thüringen | 4,272 | 0.73× |
| Sachsen-Anhalt | 4,260 | 0.71× |
| Mecklenburg-Vorpommern | 3,001 | 0.68× |
| Saarland | 2,402 | 0.85× |
| Bremen | 1,915 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Music | 2.38× | Business & Career |
| Electronica | 6.17× | Music & Radio |
| Amsterdam Dance Event | 16.92× | Music & Radio |
| Bundesliga | 2.39× | Sports |
| FC Bayern Munich | 2.34× | Sports |
| Entertainment | 1.83× | Movies & TV |
| Electro (music) | 5.02× | Music & Radio |
| Live events | 2.13× | Music & Radio |
| Sports | 1.9× | Sports |
| Arts and music | 1.79× | Arts & Culture |
| Outdoor recreation | 1.92× | Sports |
| Boiler Room | 15.93× | Music & Radio |
| Vehicles | 1.84× | Cars & Mobility |
| UEFA Champions League | 2.38× | Sports |
| Paul Kalkbrenner | 13.13× | Music & Radio |
| Movies | 1.77× | Movies & TV |
| Consumer electronics | 1.74× | Technology & Electronics |
| Food and drink | 1.57× | Food & Beverages |
| Germany | 1.65× | Travel & Leisure |
| American football | 2.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.99 |
| Mindfulness | BALANCE | 1.77 |
| Extroversion | THRILL | 1.59 |
| Urban Lifestyle | OPEN | 1.52 |
| Sports Activity | POWER | 1.37 |
| Risk Appetite | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 20.0% |
| United States | 11.3% |
| Italy | 9.6% |
See Awakenings audiences in other countries
More Music festival audiences in Germany
- Eurovision Song Contest (3,766,576)
- Rock am Ring (1,639,833)
- Wacken Open Air (1,467,256)
- Lollapalooza (1,266,723)
- Rock im Park (1,223,855)
Frequently asked questions
How many fans does Awakenings have in Germany?
Awakenings has an estimated audience of 224,444 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Awakenings fans?
63.5% of Awakenings fans are female, 36.5% are male, with an average age of 30.1 years.
Which brands do Awakenings fans like most?
Awakenings fans show strongest brand affinity for Music (2.38×), Electronica (6.17×), and Amsterdam Dance Event (16.92×) over the country average.
Where do Awakenings fans live in Germany?
Awakenings fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,590), Bayern (reach 35,658), and Baden-Württemberg (reach 33,251). These three regions account for the largest share of the active audience.
What other brands do Awakenings fans also like?
Beyond Awakenings itself, the audience over-indexes on Electronica (6.17×), Amsterdam Dance Event (16.92×), Bundesliga (2.39×), and FC Bayern Munich (2.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Awakenings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.