Rascasse Audience Intelligence

Awakenings Audience in Germany

A data profile of the people who buy, follow and care about Awakenings in Germany — modelled from more than twelve digital signal sources. Awakenings has an estimated audience of 232,350 people in Germany.

#37among Music festival in Germany#295among Event in Germany#2706in Music & Radio

The average Awakenings fan in Germany is 30.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Music, dB’s, FC Bayern Munich, with strongest over-indexing on Music (2.38× the country average).

Demographically, the Awakenings audience skews more female with an average age of 30.1, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Awakenings fan in Germany is more female, around 30.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Music.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Awakenings profile in Germany.

Audience size
232K
in Germany
Gender
63.5%♀
36.5% male
Age
30.1
average years
Country rank
#20648
Event in Germany
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Awakenings fans

63.5% are female, 36.5% are male, average age 30.1.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Awakenings audience in Germany
MetricValue
Female63.5%
Male36.5%
Average age30.1
Estimated audience size232,350
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Awakenings audience in Germany
Age bracketShare%
16-1942%
20-2927%
30-3915%
40-4910%
50+6%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Awakenings audience comes from Germany.

Worldwide audience distribution share by country for Awakenings
CountryShare
Netherlands19.5%
United States11.2%
Italy9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Awakenings audience in Germany is strongest.

Fig. 05

Top regions by affinity

Awakenings fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.36×
02Nordrhein-Westfalen~60K1.27×
03Hessen~20K1.20×
04Hamburg~6K1.11×
05Rheinland-Pfalz~10K1.04×
06Niedersachsen~20K1.03×
07Bremen~2K1.02×
08Baden-Württemberg~30K0.98×
09Sachsen~10K0.96×
10Bayern~30K0.93×
11Schleswig-Holstein~8K0.92×
12Sachsen-Anhalt~5K0.92×
13Saarland~3K0.92×
14Brandenburg~7K0.91×
15Thüringen~5K0.90×
16Mecklenburg-Vorpommern~4K0.90×
Fig. 06

Affinity by region

Affinity by region — Awakenings, Germany
0.90×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Awakenings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Awakenings audience
#·InterestCategoryAffinity×
01Amsterdam Dance EventMusic & Radio16.92×
02Boiler RoomMusic & Radio15.93×
03ElectronicaMusic & Radio6.17×
04Electro (music)Music & Radio5.02×
05BundesligaSports2.39×
06MusicBusiness & Career2.38×
07UEFA Champions LeagueSports2.38×
08FC Bayern MunichSports2.34×
09Live eventsMusic & Radio2.13×
10UkrainiansMusic & Radio1.93×
11Outdoor recreationSports1.92×
12SportsSports1.90×
13dB’sMusic & Radio1.85×
14VehiclesCars & Mobility1.84×
15EntertainmentMovies & TV1.83×
16Arts and musicArts & Culture1.79×
17MoviesMovies & TV1.77×
18Consumer electronicsTechnology & Electronics1.74×
19GermanyTravel & Leisure1.65×
20Food and drinkFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Awakenings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Awakenings audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.87×
SpiritualityBALANCE1.86×
Risk AppetiteTHRILL1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Awakenings audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.22×
Family OrientationCONSERVATISM1.34×
Quality AwarenessPREMIUM1.35×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Awakenings have in Germany?

Awakenings has an estimated audience of 232,350 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Awakenings fans?

63.5% of Awakenings fans are female, 36.5% are male, with an average age of 30.1 years.

03

Which brands do Awakenings fans like most?

Awakenings fans show strongest brand affinity for Music (2.38×), dB’s (1.85×), and FC Bayern Munich (2.34×) over the country average.

04

Where do Awakenings fans live in Germany?

Awakenings fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Awakenings fans also like?

Beyond Awakenings itself, the audience over-indexes on dB’s (1.85×), FC Bayern Munich (2.34×), Electronica (6.17×), and Bundesliga (2.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in Germany

See Awakenings audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Awakenings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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