Stout Audience in United States

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Stout has an estimated audience of 747,310 people in United States. 43.5% are female, 56.5% are male, average age 39.7. Top regions: New York, California, Texas. Top brand affinities: Tampico, Beer style, Mediterranean Sea, Bitter (beer), NinjaTrader.

The average Stout fan in United States is 39.7 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Tampico, Beer style, Mediterranean Sea, with strongest over-indexing on Tampico (106.49× the country average). Demographically, the Stout audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Stout fans

Demographic split for Stout audience in United States
MetricValue
Female43.5%
Male56.5%
Average age39.7
Estimated audience size747,310

Audience persona

The typical Stout fan in United States is more male, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Tampico.

Top regions in United States

Top regions ranked by reach for Stout in United States
RegionReachAffinity
New York102,8212.46×
California89,8581.09×
Texas75,8791.18×
Florida45,8840.91×
Pennsylvania28,1641.12×
Illinois27,3201.1×
New Jersey24,8021.3×
Wisconsin22,1141.97×
Ohio20,9800.91×
Georgia20,8940.91×
Minnesota20,6561.93×
North Carolina20,3860.91×
Michigan19,2010.98×
Virginia17,7890.98×
Massachusetts17,5801.19×
Indiana15,5171.14×
Washington14,0760.94×
Maryland12,2780.96×
Arizona12,0790.79×
Tennessee11,8350.79×
Iowa11,4901.87×
Kentucky11,3331.21×
Colorado10,3260.88×
Missouri9,8490.82×
South Carolina8,8880.79×
Connecticut8,4431.13×
Louisiana7,7380.8×
Oregon7,6420.89×
Alabama7,4410.71×
Utah7,2971.09×
Oklahoma6,5760.79×
Nevada5,8220.81×
Arkansas4,9370.8×
Kansas4,8340.82×
Mississippi4,8230.78×
Hawaii3,0700.96×
Idaho2,9950.8×
New Hampshire2,9331×
Maine2,7151.01×
Nebraska2,6800.72×
West Virginia2,5310.73×
New Mexico2,4970.67×
Washington, District of Columbia2,4011.07×
Rhode Island2,3080.97×
Delaware1,5030.73×
Montana1,4680.71×
North Dakota1,3670.89×
Alaska1,3290.83×
Vermont1,1970.91×
South Dakota1,1890.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stout audience
BrandAffinityCategory
Tampico106.49×Travel & Leisure
Beer style29.43×Food & Beverages
Mediterranean Sea10×Travel & Leisure
Bitter (beer)56.73×Food & Beverages
NinjaTrader37.67×Business & Career
Oncology9.62×Health
Pie8.18×Food & Beverages
Farmer7.7×Home & Garden
Native hawaiian culture11.05×Politics & Society
Massage5.76×Health
Allied health professions10.09×Health
Grape8.1×Food & Beverages
Hotel manager12.3×Business & Career
Slot Machine Tournaments94.03×
Garlic9.79×Food & Beverages
Hobart35.69×Travel & Leisure
Destination spa11.05×Health
Citrus10.91×Food & Beverages
Acupuncture13.92×Health
Yeast11.59×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stout audience
TraitClusterScore
IndulgenceJOY1.61
SustainabilityBALANCE1.51
Sports ActivityPOWER1.47
Early Adopter MentalityPOWER1.47
Luxury OrientationPREMIUM1.41
Healthy LifestyleBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Stout
CountryShare
United States22.7%
United Kingdom14.8%
Cambodia9.5%

See Stout audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Stout have in United States?

Stout has an estimated audience of 747,310 people in United States, concentrated in New York and California.

What is the gender split and age of Stout fans?

43.5% of Stout fans are female, 56.5% are male, with an average age of 39.7 years.

Which brands do Stout fans like most?

Stout fans show strongest brand affinity for Tampico (106.49×), Beer style (29.43×), and Mediterranean Sea (10×) over the country average.

Where do Stout fans live in United States?

Stout fans in United States are most concentrated in New York (reach 102,821), California (reach 89,858), and Texas (reach 75,879). These three regions account for the largest share of the active audience.

What other brands do Stout fans also like?

Beyond Stout itself, the audience over-indexes on Beer style (29.43×), Mediterranean Sea (10×), Bitter (beer) (56.73×), and NinjaTrader (37.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stout. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.