Rascasse Audience Intelligence

Stout Audience in United States

A data profile of the people who buy, follow and care about Stout in United States — modelled from more than twelve digital signal sources. Stout has an estimated audience of 747,310 people in United States.

#59among Alcohol in United States#9797among Topic in United States#1588in Food & Beverages

The average Stout fan in United States is 39.7 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Tampico, Beer style, Mediterranean Sea, with strongest over-indexing on Tampico (106.49× the country average).

Demographically, the Stout audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stout fan in United States is more male, around 39.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Tampico.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stout profile in United States.

Audience size
747K
in United States
Gender
43.5%♀
56.5% male
Age
39.7
average years
Country rank
#28704
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stout fans

43.5% are female, 56.5% are male, average age 39.7.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Stout audience in United States
MetricValue
Female43.5%
Male56.5%
Average age39.7
Estimated audience size747,310
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Stout audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3922%
40-4921%
50+20%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Stout audience comes from United States.

Worldwide audience distribution share by country for Stout
CountryShare
United States21.9%
United Kingdom14.3%
Cambodia9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stout audience in United States is strongest.

Fig. 05

Top regions by affinity

Stout fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K2.34×
02Iowa~10K2.06×
03Wisconsin~20K1.95×
04Minnesota~20K1.89×
05New Jersey~20K1.26×
06Texas~80K1.17×
07Indiana~20K1.13×
08Massachusetts~20K1.10×
09Kentucky~10K1.09×
10Connecticut~8K1.09×
11Pennsylvania~30K1.08×
12Utah~7K1.07×
13Maine~3K1.07×
14Illinois~30K1.05×
15Washington, District of Columbia~2K1.03×
16California~80K1.00×
17New Hampshire~3K1.00×
18Rhode Island~2K0.99×
19Vermont~1K0.99×
20Michigan~20K0.98×
21North Dakota~2K0.98×
22Alaska~2K0.96×
23Hawaii~3K0.95×
24Virginia~20K0.93×
25Maryland~10K0.92×
26North Carolina~20K0.91×
27Washington~10K0.91×
28Mississippi~6K0.91×
29Ohio~20K0.88×
30Oregon~8K0.88×
31Georgia~20K0.86×
32Colorado~10K0.86×
33Florida~40K0.85×
34Arkansas~5K0.85×
35Idaho~3K0.85×
36West Virginia~3K0.84×
37Louisiana~8K0.83×
38South Dakota~1K0.83×
39Missouri~10K0.82×
40Oklahoma~7K0.82×
41Nevada~6K0.82×
42Kansas~5K0.82×
43Delaware~2K0.82×
44Montana~2K0.81×
45South Carolina~9K0.80×
46Nebraska~3K0.80×
47Tennessee~10K0.79×
48Arizona~10K0.78×
49Alabama~8K0.78×
50New Mexico~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Stout, United States
0.75×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stout audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stout audience
#·InterestCategoryAffinity×
01TampicoTravel & Leisure106.49×
02Slot Machine TournamentsTopic94.03×
03Bitter (beer)Food & Beverages56.73×
04NinjaTraderBusiness & Career37.67×
05HobartTravel & Leisure35.69×
06Beer styleFood & Beverages29.43×
07AcupunctureHealth13.92×
08Hotel managerBusiness & Career12.30×
09YeastFood & Beverages11.59×
10Native hawaiian culturePolitics & Society11.05×
11Destination spaHealth11.05×
12CitrusFood & Beverages10.91×
13Allied health professionsHealth10.09×
14Mediterranean SeaTravel & Leisure10.00×
15GarlicFood & Beverages9.79×
16OncologyHealth9.62×
17PieFood & Beverages8.18×
18GrapeFood & Beverages8.10×
19FarmerHome & Garden7.70×
20MassageHealth5.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stout audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stout audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.66×
Urban LifestyleOPEN1.41×
IndividualismJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stout audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
Social Media UsageJOY0.68×
Risk AppetiteTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stout have in United States?

Stout has an estimated audience of 747,310 people in United States, concentrated in New York and California.

02

What is the gender split and age of Stout fans?

43.5% of Stout fans are female, 56.5% are male, with an average age of 39.7 years.

03

Which brands do Stout fans like most?

Stout fans show strongest brand affinity for Tampico (106.49×), Beer style (29.43×), and Mediterranean Sea (10×) over the country average.

04

Where do Stout fans live in United States?

Stout fans in United States are most concentrated in New York (reach ~100K), California (reach ~80K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Stout fans also like?

Beyond Stout itself, the audience over-indexes on Beer style (29.43×), Mediterranean Sea (10×), Bitter (beer) (56.73×), and NinjaTrader (37.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Stout audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stout. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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