Hobart Audience in United States

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Hobart has an estimated audience of 623,901 people in United States. 50.8% are female, 49.2% are male, average age 41.3. Top regions: California, New York, Indiana. Top brand affinities: Hipster, Alaska, Governor of Michigan, Mangaka, Kendra Scott.

The average Hobart fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Indiana. Top brand affinities include Hipster, Alaska, Governor of Michigan, with strongest over-indexing on Hipster (19.94× the country average). Demographically, the Hobart audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Hobart fans

Demographic split for Hobart audience in United States
MetricValue
Female50.8%
Male49.2%
Average age41.3
Estimated audience size623,901

Audience persona

The typical Hobart fan in United States is balanced, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Hipster.

Top regions in United States

Top regions ranked by reach for Hobart in United States
RegionReachAffinity
California52,1120.76×
New York42,6801.22×
Indiana40,2283.53×
Texas38,7270.72×
Illinois33,1741.6×
Florida28,3410.67×
Ohio23,9491.25×
Washington21,1891.69×
Wisconsin19,8592.12×
Oklahoma17,6402.55×
Pennsylvania16,3550.78×
Michigan14,8340.91×
Massachusetts13,8331.13×
North Carolina13,7250.73×
Georgia13,3900.7×
Virginia12,4620.82×
New Jersey12,3690.78×
Tennessee9,6930.77×
Colorado8,9410.91×
Minnesota8,9331×
Arizona8,4270.66×
Missouri8,0410.8×
Maryland7,9020.74×
Kentucky7,6460.98×
Oregon7,3821.03×
South Carolina6,1930.66×
Connecticut5,8020.93×
Alabama5,5140.63×
Louisiana5,4470.68×
Iowa5,1821.01×
Kansas4,2330.86×
Utah4,0480.72×
Nevada3,6270.6×
Arkansas3,3820.66×
Nebraska2,9320.94×
Mississippi2,7560.54×
Hawaii2,6420.99×
West Virginia2,5040.86×
Idaho2,4190.77×
New Hampshire2,3060.94×
Maine2,2651.01×
New Mexico2,1410.68×
Washington, District of Columbia2,0721.1×
Montana1,9081.1×
South Dakota1,7431.21×
Rhode Island1,4460.73×
North Dakota1,3681.07×
Alaska1,3070.98×
Vermont1,2301.12×
Delaware8860.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hobart audience
BrandAffinityCategory
Hipster19.94×Politics & Society
Alaska1.95×Travel & Leisure
Governor of Michigan7.85×Politics & Society
Mangaka4.43×Literature
Kendra Scott2.98×Fashion & Accessoires
Wok6.6×Food & Beverages
Who Wants to Be a Millionaire?9.08×Movies & TV
Goop4.66×Internet & Social Media
JDSU2.43×Business & Career
UK garage4.3×Music & Radio
Google Home4.62×Technology & Electronics
El Paso County, Colorado8.61×Travel & Leisure
Fairy godmother4.97×Literature
3D printing1.64×Technology & Electronics
Cherish (group)7.01×Music & Radio
REC TEC Grills11.74×Sports
Gomer Pyle, U.S.M.C.16.36×Movies & TV
TV Fanatic6.39×Movies & TV
Grace Slick5.11×Music & Radio
Gift registry7.33×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hobart audience
TraitClusterScore
Risk AppetiteTHRILL2.14
Pet OwnershipJOY2.04
PatriotismCONSERVATISM1.55
Luxury OrientationPREMIUM1.34
DIY MentalityTHRILL1.33
Need for SecurityCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Hobart
CountryShare
Australia50.9%
United States23.1%
United Kingdom3.5%

See Hobart audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Hobart have in United States?

Hobart has an estimated audience of 623,901 people in United States, concentrated in California and New York.

What is the gender split and age of Hobart fans?

50.8% of Hobart fans are female, 49.2% are male, with an average age of 41.3 years.

Which brands do Hobart fans like most?

Hobart fans show strongest brand affinity for Hipster (19.94×), Alaska (1.95×), and Governor of Michigan (7.85×) over the country average.

Where do Hobart fans live in United States?

Hobart fans in United States are most concentrated in California (reach 52,112), New York (reach 42,680), and Indiana (reach 40,228). These three regions account for the largest share of the active audience.

What other brands do Hobart fans also like?

Beyond Hobart itself, the audience over-indexes on Alaska (1.95×), Governor of Michigan (7.85×), Mangaka (4.43×), and Kendra Scott (2.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hobart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.