Rascasse Audience Intelligence

Hobart Audience in United States

A data profile of the people who buy, follow and care about Hobart in United States — modelled from more than twelve digital signal sources. Hobart has an estimated audience of 623,901 people in United States.

#3192among POI in United States#2505in Travel & Leisure

The average Hobart fan in United States is 41.3 years old, balanced, and lives primarily in Indiana.

The audience is concentrated in Indiana, California, Illinois.

Top brand affinities include Enterprise Rent-A-Car, Stout, Bath and Bodyworks, with strongest over-indexing on Enterprise Rent-A-Car (6.07× the country average).

Demographically, the Hobart audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hobart fan in United States is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Enterprise Rent-A-Car.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hobart profile in United States.

Audience size
624K
in United States
Gender
50.8%♀
49.2% male
Age
41.3
average years
Country rank
#32051
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hobart fans

50.8% are female, 49.2% are male, average age 41.3.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Hobart audience in United States
MetricValue
Female50.8%
Male49.2%
Average age41.3
Estimated audience size623,901
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Hobart audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3920%
40-4924%
50+23%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Hobart audience comes from United States.

Worldwide audience distribution share by country for Hobart
CountryShare
Australia50.8%
United States23.1%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hobart audience in United States is strongest.

Fig. 05

Top regions by affinity

Hobart fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~60K5.38×
02Oklahoma~30K3.83×
03Wisconsin~30K2.67×
04Washington~30K2.28×
05Illinois~40K2.06×
06South Dakota~2K1.19×
07New York~40K1.12×
08Ohio~20K1.08×
09Vermont~1K1.05×
10Montana~2K1.03×
11North Dakota~1K1.00×
12Washington, District of Columbia~2K0.98×
13Alaska~1K0.98×
14Massachusetts~10K0.97×
15Hawaii~3K0.94×
16Maine~2K0.93×
17Iowa~5K0.92×
18Kentucky~7K0.89×
19Oregon~6K0.89×
20New Hampshire~2K0.89×
21Minnesota~8K0.88×
22Nebraska~3K0.88×
23West Virginia~3K0.88×
24Connecticut~5K0.84×
25Kansas~4K0.82×
26Michigan~10K0.81×
27Colorado~8K0.80×
28Idaho~2K0.80×
29Rhode Island~2K0.77×
30New Jersey~10K0.73×
31Virginia~10K0.73×
32New Mexico~2K0.73×
33Missouri~7K0.72×
34Pennsylvania~10K0.71×
35Tennessee~9K0.71×
36Delaware~1K0.71×
37Utah~4K0.70×
38Arkansas~4K0.70×
39Louisiana~6K0.69×
40California~50K0.68×
41Maryland~7K0.68×
42North Carolina~10K0.64×
43Texas~30K0.63×
44Arizona~8K0.62×
45Alabama~5K0.62×
46Mississippi~3K0.62×
47Georgia~10K0.61×
48South Carolina~6K0.61×
49Nevada~4K0.61×
50Florida~30K0.60×
Fig. 06

Affinity by region

Affinity by region — Hobart, United States
0.60×1.00×5.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hobart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hobart audience
#·InterestCategoryAffinity×
01StoutFood & Beverages35.69×
02Alamo Rent a CarCars & Mobility9.08×
03International educationBusiness & Career9.03×
04Enterprise Rent-A-CarCars & Mobility6.07×
05LiquidationBusiness & Career5.98×
06Bath and BodyworksShopping5.50×
07CanadaTravel & Leisure3.95×
08QVCMovies & TV3.85×
09Sustainable energyHome & Garden3.15×
10FedExBusiness & Career3.14×
11BrewingFood & Beverages2.91×
12Renewable energyBusiness & Career2.77×
13Discount TireShopping2.74×
14Mortgage loansBusiness & Career2.24×
15SubwayFood & Beverages2.10×
16PinterestInternet & Social Media2.00×
17Pizza HutFood & Beverages1.98×
18McDonald'sFood & Beverages1.82×
19AirbnbTravel & Leisure1.69×
20BarbecueFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hobart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hobart audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.42×
Pet OwnershipJOY2.03×
Convenience OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hobart audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
MindfulnessBALANCE0.71×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hobart have in United States?

Hobart has an estimated audience of 623,901 people in United States, concentrated in Indiana and California.

02

What is the gender split and age of Hobart fans?

50.8% of Hobart fans are female, 49.2% are male, with an average age of 41.3 years.

03

Which brands do Hobart fans like most?

Hobart fans show strongest brand affinity for Enterprise Rent-A-Car (6.07×), Stout (35.69×), and Bath and Bodyworks (5.5×) over the country average.

04

Where do Hobart fans live in United States?

Hobart fans in United States are most concentrated in Indiana (reach ~60K), California (reach ~50K), and Illinois (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hobart fans also like?

Beyond Hobart itself, the audience over-indexes on Stout (35.69×), Bath and Bodyworks (5.5×), Canada (3.95×), and Pinterest (2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Hobart audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hobart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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