Hobart Audience in United States

Hobart logo

Hobart has an estimated audience of 623,901 people in United States. 50.8% are female, 49.2% are male, average age 41.3. Top regions: California, New York, Indiana. Top brand affinities: Enterprise Rent-A-Car, Alamo Rent a Car, Capital One, CarGurus, Google Maps.

The average Hobart fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Indiana. Top brand affinities include Enterprise Rent-A-Car, Alamo Rent a Car, Capital One, with strongest over-indexing on Enterprise Rent-A-Car (43.77× the country average). Demographically, the Hobart audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Hobart fans

Demographic split for Hobart audience in United States
MetricValue
Female50.8%
Male49.2%
Average age41.3
Estimated audience size623,901

Audience persona

The typical Hobart fan in United States is balanced, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for Hobart in United States
RegionReachAffinity
California52,1120.76×
New York42,6801.22×
Indiana40,2283.53×
Texas38,7270.72×
Illinois33,1741.6×
Florida28,3410.67×
Ohio23,9491.25×
Washington21,1891.69×
Wisconsin19,8592.12×
Oklahoma17,6402.55×
Pennsylvania16,3550.78×
Michigan14,8340.91×
Massachusetts13,8331.13×
North Carolina13,7250.73×
Georgia13,3900.7×
Virginia12,4620.82×
New Jersey12,3690.78×
Tennessee9,6930.77×
Colorado8,9410.91×
Minnesota8,9331×
Arizona8,4270.66×
Missouri8,0410.8×
Maryland7,9020.74×
Kentucky7,6460.98×
Oregon7,3821.03×
South Carolina6,1930.66×
Connecticut5,8020.93×
Alabama5,5140.63×
Louisiana5,4470.68×
Iowa5,1821.01×
Kansas4,2330.86×
Utah4,0480.72×
Nevada3,6270.6×
Arkansas3,3820.66×
Nebraska2,9320.94×
Mississippi2,7560.54×
Hawaii2,6420.99×
West Virginia2,5040.86×
Idaho2,4190.77×
New Hampshire2,3060.94×
Maine2,2651.01×
New Mexico2,1410.68×
Washington, District of Columbia2,0721.1×
Montana1,9081.1×
South Dakota1,7431.21×
Rhode Island1,4460.73×
North Dakota1,3681.07×
Alaska1,3070.98×
Vermont1,2301.12×
Delaware8860.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hobart audience
BrandAffinityCategory
Enterprise Rent-A-Car43.77×Cars & Mobility
Alamo Rent a Car69.6×Cars & Mobility
Capital One9.09×Business & Career
CarGurus12.69×Cars & Mobility
Google Maps8.16×Internet & Social Media
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Aaron Rodgers9.88×Sports
AccuWeather9.82×Home & Garden
Bruce Willis10.97×Movies & TV
Indeed.com6.13×Business & Career
Microblogging12.67×Technology & Electronics
Honda Accord19.94×Cars & Mobility
Singer-songwriter5.51×Music & Radio
Google News6.77×News
Income tax13.19×Business & Career
Indianapolis Motor Speedway14.67×Sports
Stout37.98×Food & Beverages
Circle K7.29×Shopping
DeviantArt7.31×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hobart audience
TraitClusterScore
Risk AppetiteTHRILL2.14
Pet OwnershipJOY2.04
PatriotismCONSERVATISM1.55
Luxury OrientationPREMIUM1.34
DIY MentalityTHRILL1.33
Need for SecurityCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Hobart
CountryShare
Australia50.9%
United States23.1%
United Kingdom3.5%

See Hobart audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Hobart have in United States?

Hobart has an estimated audience of 623,901 people in United States, concentrated in California and New York.

What is the gender split and age of Hobart fans?

50.8% of Hobart fans are female, 49.2% are male, with an average age of 41.3 years.

Which brands do Hobart fans like most?

Hobart fans show strongest brand affinity for Enterprise Rent-A-Car (43.77×), Alamo Rent a Car (69.6×), and Capital One (9.09×) over the country average.

Where do Hobart fans live in United States?

Hobart fans in United States are most concentrated in California (reach 52,112), New York (reach 42,680), and Indiana (reach 40,228). These three regions account for the largest share of the active audience.

What other brands do Hobart fans also like?

Beyond Hobart itself, the audience over-indexes on Alamo Rent a Car (69.6×), Capital One (9.09×), CarGurus (12.69×), and Google Maps (8.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hobart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.