Rascasse Audience Intelligence

Pie Audience in United States

A data profile of the people who buy, follow and care about Pie in United States — modelled from more than twelve digital signal sources. Pie has an estimated audience of 14,504,823 people in United States.

#15among Dish in United States#1630among Topic in United States#195in Food & Beverages

The average Pie fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pastry, Edible Arrangements, Porto's Bakery, with strongest over-indexing on Pastry (3.71× the country average).

Demographically, the Pie audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pie fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Pastry.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pie profile in United States.

Audience size
14.5M
in United States
Gender
74.4%♀
25.6% male
Age
41.8
average years
Country rank
#2412
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pie fans

74.4% are female, 25.6% are male, average age 41.8.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Pie audience in United States
MetricValue
Female74.4%
Male25.6%
Average age41.8
Estimated audience size14,504,823
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Pie audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4924%
50+25%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Pie audience comes from United States.

Worldwide audience distribution share by country for Pie
CountryShare
United States29.3%
United Kingdom7.6%
China6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pie audience in United States is strongest.

Fig. 05

Top regions by affinity

Pie fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~60K1.59×
02Hawaii~90K1.41×
03Utah~200K1.40×
04Washington~400K1.37×
05California~2M1.25×
06Texas~1.5M1.22×
07Oregon~200K1.19×
08Maine~60K1.17×
09Arizona~300K1.12×
10Colorado~200K1.08×
11Alaska~30K1.08×
12Vermont~30K1.08×
13Illinois~500K1.06×
14Oklahoma~200K1.06×
15Virginia~400K1.05×
16Indiana~300K1.05×
17Georgia~500K1.04×
18Idaho~80K1.03×
19New York~800K1.01×
20Minnesota~200K1.01×
21Kentucky~200K1.01×
22Arkansas~100K1.01×
23South Dakota~30K1.01×
24Kansas~100K1.00×
25Montana~40K0.98×
26North Carolina~400K0.97×
27Pennsylvania~500K0.95×
28Wisconsin~200K0.95×
29Nebraska~70K0.95×
30Missouri~200K0.94×
31Ohio~400K0.91×
32Michigan~300K0.91×
33Nevada~100K0.91×
34Iowa~100K0.91×
35Maryland~200K0.90×
36Louisiana~200K0.90×
37New Mexico~70K0.90×
38North Dakota~30K0.90×
39New Jersey~300K0.89×
40Florida~900K0.87×
41Connecticut~100K0.87×
42South Carolina~200K0.86×
43West Virginia~60K0.84×
44Massachusetts~200K0.83×
45Alabama~200K0.82×
46Tennessee~200K0.80×
47New Hampshire~50K0.80×
48Mississippi~90K0.79×
49Rhode Island~40K0.79×
50Washington, District of Columbia~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Pie, United States
0.78×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pie audience
#·InterestCategoryAffinity×
01Edible ArrangementsFood & Beverages8.18×
02Porto's BakeryFood & Beverages8.18×
03PastryFood & Beverages3.71×
04CappuccinoFood & Beverages3.28×
05Nothing Bundt CakesFood & Beverages2.99×
06Non-alcoholic beverageFood & Beverages2.97×
07Microwave ovenHome & Garden2.79×
08CupcakeFood & Beverages2.27×
09Real propertyHome & Garden2.24×
10BakeryFood & Beverages2.04×
11Discount storesShopping1.99×
12KitchenwareHome & Garden1.99×
13PharmacyBusiness & Career1.83×
14Pizza HutFood & Beverages1.78×
15LunchFood & Beverages1.74×
16BreakfastFood & Beverages1.73×
17Organic foodFood & Beverages1.68×
18Trader Joe'sShopping1.64×
19Shopping mallsShopping1.55×
20SubwayFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pie audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.44×
Community OrientationOPEN1.42×
Convenience OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pie audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.81×
Early Adopter MentalityPOWER0.86×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pie have in United States?

Pie has an estimated audience of 14,504,823 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pie fans?

74.4% of Pie fans are female, 25.6% are male, with an average age of 41.8 years.

03

Which brands do Pie fans like most?

Pie fans show strongest brand affinity for Pastry (3.71×), Edible Arrangements (8.18×), and Porto's Bakery (8.18×) over the country average.

04

Where do Pie fans live in United States?

Pie fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Pie fans also like?

Beyond Pie itself, the audience over-indexes on Edible Arrangements (8.18×), Porto's Bakery (8.18×), Microwave oven (2.79×), and Pizza Hut (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Pie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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