Pie Audience in United States
Pie has an estimated audience of 14,504,823 people in United States. 74.4% are female, 25.6% are male, average age 41.8. Top brand affinities: Capital One, Google Maps, Kia Sportage, Indeed.com, Autism Awareness.
Top brand affinities include Capital One, Google Maps, Kia Sportage, with strongest over-indexing on Capital One (5.03× the country average). Demographically, the Pie audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Pie fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 41.8 |
| Estimated audience size | 14,504,823 |
Audience persona
The typical Pie fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 5.03× | Business & Career |
| Google Maps | 4.87× | Internet & Social Media |
| Kia Sportage | 24× | Cars & Mobility |
| Indeed.com | 4.36× | Business & Career |
| Autism Awareness | 7.86× | Health |
| Circle K | 5.68× | Shopping |
| Diabetes mellitus awareness | 5.34× | Health |
| Edible Arrangements | 9.55× | Food & Beverages |
| Enterprise Rent-A-Car | 4.44× | Cars & Mobility |
| AccuWeather | 4.47× | Home & Garden |
| CarGurus | 3.91× | Cars & Mobility |
| Singer-songwriter | 2.69× | Music & Radio |
| Beetlejuice | 3.22× | Movies & TV |
| Honda HR-V | 17× | Cars & Mobility |
| Diane Keaton | 3.92× | Movies & TV |
| Khan Academy | 5.27× | Business & Career |
| Microblogging | 5.46× | Technology & Electronics |
| DeviantArt | 4.3× | Internet & Social Media |
| Billy Bob Thornton | 5.26× | Movies & TV |
| Google News | 3.54× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.24 |
| Price Sensitivity | PREMIUM | 1.24 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Creativity | OPEN | 1.23 |
| Convenience Orientation | PREMIUM | 1.22 |
| Family Orientation | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 7.6% |
| China | 6.2% |
See Pie audiences in other countries
More Dish audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Pie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.