Pie Audience in Germany
Pie has an estimated audience of 532,066 people in Germany. 72.8% are female, 27.2% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Goes, Este, Veneto, Home Office, Saving.
The average Pie fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Goes, Este, Veneto, with strongest over-indexing on Rossmann (2.2× the country average). Demographically, the Pie audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Pie fans
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 41.1 |
| Estimated audience size | 532,066 |
Audience persona
The typical Pie fan in Germany is more female, around 41.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,488 | 1.07× |
| Bayern | 77,109 | 0.9× |
| Baden-Württemberg | 69,193 | 0.95× |
| Niedersachsen | 51,618 | 1× |
| Hessen | 48,553 | 1.2× |
| Berlin | 29,526 | 1.24× |
| Sachsen | 29,412 | 1.13× |
| Rheinland-Pfalz | 26,143 | 0.98× |
| Schleswig-Holstein | 18,575 | 0.97× |
| Brandenburg | 17,229 | 1.04× |
| Hamburg | 13,593 | 1.13× |
| Thüringen | 11,690 | 0.86× |
| Sachsen-Anhalt | 11,585 | 0.84× |
| Mecklenburg-Vorpommern | 8,699 | 0.86× |
| Saarland | 5,855 | 0.9× |
| Bremen | 4,227 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.2× | Shopping |
| Goes | 1.53× | Travel & Leisure |
| Este, Veneto | 3.51× | Travel & Leisure |
| Home Office | 1.64× | Business & Career |
| Saving | 1.95× | Business & Career |
| Artistic inspiration | 1.63× | Arts & Culture |
| Mothercare | 2.35× | Kids & Family |
| Pillow | 1.66× | Home & Garden |
| Time (magazine) | 1.99× | News |
| Sixx | 3.02× | Movies & TV |
| Eco Friendly Living | 3.32× | Home & Garden |
| Jack White | 1.57× | Movies & TV |
| Bank account | 1.79× | Business & Career |
| Nationality | 1.7× | Politics & Society |
| Rancidification | 8.31× | Business & Career |
| Eiffage | 7.58× | Business & Career |
| Socialist Federal Republic of Yugoslavia | 2.34× | Politics & Society |
| Women's empowerment | 1.99× | Politics & Society |
| Gaelic football | 2.46× | Sports |
| Samanyolu Haber | 2.32× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.9 |
| Indulgence | JOY | 1.76 |
| Convenience Orientation | PREMIUM | 1.68 |
| Design Affinity | PREMIUM | 1.57 |
| Pet Ownership | JOY | 1.55 |
| DIY Mentality | THRILL | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 7.6% |
| China | 6.2% |
See Pie audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Pie have in Germany?
Pie has an estimated audience of 532,066 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pie fans?
72.8% of Pie fans are female, 27.2% are male, with an average age of 41.1 years.
Which brands do Pie fans like most?
Pie fans show strongest brand affinity for Rossmann (2.2×), Goes (1.53×), and Este, Veneto (3.51×) over the country average.
Where do Pie fans live in Germany?
Pie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,488), Bayern (reach 77,109), and Baden-Württemberg (reach 69,193). These three regions account for the largest share of the active audience.
What other brands do Pie fans also like?
Beyond Pie itself, the audience over-indexes on Goes (1.53×), Este, Veneto (3.51×), Home Office (1.64×), and Saving (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.