Rascasse Audience Intelligence

Native hawaiian culture Audience in United States

A data profile of the people who buy, follow and care about Native hawaiian culture in United States — modelled from more than twelve digital signal sources. Native hawaiian culture has an estimated audience of 7,677,180 people in United States.

#2823among Topic in United States#288in Politics & Society

The average Native hawaiian culture fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Diane Keaton, Drudge Report, with strongest over-indexing on Google Maps (6.02× the country average).

Demographically, the Native hawaiian culture audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Native hawaiian culture fan in United States is more female, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Native hawaiian culture profile in United States.

Audience size
7.7M
in United States
Gender
61.6%♀
38.4% male
Age
44.1
average years
Country rank
#4627
Topic in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Native hawaiian culture fans

61.6% are female, 38.4% are male, average age 44.1.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Native hawaiian culture audience in United States
MetricValue
Female61.6%
Male38.4%
Average age44.1
Estimated audience size7,677,180
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Native hawaiian culture audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3919%
40-4925%
50+31%
Fig. 04

Worldwide distribution

58.6%

of the worldwide Native hawaiian culture audience comes from United States.

Worldwide audience distribution share by country for Native hawaiian culture
CountryShare
United States58.6%
Japan14.8%
Australia5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Native hawaiian culture audience in United States is strongest.

Fig. 05

Top regions by affinity

Native hawaiian culture fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~100K3.80×
02North Dakota~20K1.19×
03Alaska~20K1.18×
04Vermont~10K1.05×
05New Mexico~40K1.04×
06Rhode Island~30K1.04×
07Nebraska~40K1.03×
08West Virginia~40K1.02×
09Maine~30K1.02×
10Montana~20K1.02×
11Arkansas~60K1.01×
12Idaho~40K1.01×
13New Hampshire~30K1.01×
14Iowa~60K1.00×
15Louisiana~100K0.99×
16Utah~70K0.99×
17Mississippi~60K0.99×
18Kansas~60K0.99×
19Washington, District of Columbia~20K0.99×
20Delaware~20K0.99×
21South Dakota~20K0.99×
22Oklahoma~80K0.98×
23Connecticut~80K0.98×
24Nevada~70K0.98×
25Kentucky~90K0.97×
26Oregon~90K0.97×
27South Carolina~100K0.96×
28Alabama~100K0.96×
29Michigan~200K0.95×
30Indiana~100K0.95×
31Missouri~100K0.95×
32Wisconsin~100K0.95×
33Minnesota~100K0.95×
34Tennessee~100K0.94×
35Maryland~100K0.94×
36Colorado~100K0.94×
37Virginia~200K0.93×
38Arizona~100K0.93×
39Washington~100K0.93×
40Massachusetts~100K0.93×
41Ohio~200K0.92×
42Georgia~200K0.92×
43North Carolina~200K0.92×
44New Jersey~200K0.92×
45Pennsylvania~200K0.91×
46Illinois~200K0.91×
47Florida~500K0.90×
48New York~400K0.87×
49Texas~500K0.81×
50California~600K0.76×
Fig. 06

Affinity by region

Affinity by region — Native hawaiian culture, United States
0.76×1.00×3.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Native hawaiian culture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Native hawaiian culture audience
#·InterestCategoryAffinity×
01CougarKids & Family11.05×
02RonaldinhoSports11.05×
03Chevy TrucksCars & Mobility11.05×
04BevMo!Shopping10.60×
05BarclaysBusiness & Career10.30×
06Baking powderFood & Beverages8.71×
07Naked WinesFood & Beverages7.84×
08Diane KeatonMovies & TV7.06×
09Google MapsInternet & Social Media6.02×
10Drudge ReportSports4.82×
11Weather forecastingHome & Garden3.19×
12Microwave ovenHome & Garden3.11×
13New York PostNews3.08×
14Chuck NorrisMovies & TV3.01×
15Google FlightsTravel & Leisure2.72×
16FedExBusiness & Career2.57×
17Solar energyHome & Garden2.55×
18RadioTechnology & Electronics1.93×
19PinterestInternet & Social Media1.80×
20BarbecueFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Native hawaiian culture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Native hawaiian culture audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
SpiritualityBALANCE1.72×
Healthy LifestyleBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Native hawaiian culture audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.87×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Native hawaiian culture have in United States?

Native hawaiian culture has an estimated audience of 7,677,180 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Native hawaiian culture fans?

61.6% of Native hawaiian culture fans are female, 38.4% are male, with an average age of 44.1 years.

03

Which brands do Native hawaiian culture fans like most?

Native hawaiian culture fans show strongest brand affinity for Google Maps (6.02×), Diane Keaton (7.06×), and Drudge Report (4.82×) over the country average.

04

Where do Native hawaiian culture fans live in United States?

Native hawaiian culture fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Native hawaiian culture fans also like?

Beyond Native hawaiian culture itself, the audience over-indexes on Diane Keaton (7.06×), Drudge Report (4.82×), BevMo! (10.6×), and Barclays (10.3×) compared to the United States average.

Appendix

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See Native hawaiian culture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Native hawaiian culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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