Beer style Audience in United States

Beer style logo

Beer style has an estimated audience of 1,866,129 people in United States. 40.6% are female, 59.4% are male, average age 40.0. Top regions: California, Pennsylvania, New York. Top brand affinities: Who Wants to Be a Millionaire?, Regional styles of Mexican music, Home construction, Bank account, Collectable.

The average Beer style fan in United States is 40.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Pennsylvania, New York. Top brand affinities include Who Wants to Be a Millionaire?, Regional styles of Mexican music, Home construction, with strongest over-indexing on Who Wants to Be a Millionaire? (22.07× the country average). Demographically, the Beer style audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Beer style fans

Demographic split for Beer style audience in United States
MetricValue
Female40.6%
Male59.4%
Average age40.0
Estimated audience size1,866,129

Audience persona

The typical Beer style fan in United States is more male, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for Beer style in United States
RegionReachAffinity
California86,9810.42×
Pennsylvania78,7711.25×
New York73,2970.7×
Iowa60,3293.92×
North Carolina58,2821.04×
Massachusetts50,8261.38×
Florida48,8360.39×
Texas45,3410.28×
Ohio44,6000.78×
Minnesota42,5041.59×
Michigan41,2980.85×
Virginia39,7630.87×
Washington37,4211×
Colorado37,1771.26×
New Jersey36,6490.77×
Illinois32,5610.52×
Wisconsin27,6020.98×
Connecticut26,7091.43×
Maine23,9243.58×
South Carolina21,9890.78×
Tennessee21,2320.57×
Georgia20,9030.36×
New Hampshire20,5282.79×
Oregon19,9800.93×
Maryland19,0380.59×
Indiana18,4140.54×
Arizona14,5410.38×
Missouri14,2330.47×
Alaska9,8682.47×
Rhode Island9,6061.62×
Kentucky9,5270.41×
Vermont9,4482.88×
Idaho8,4950.91×
Montana8,0021.55×
New Mexico7,3830.79×
Alabama7,3010.28×
West Virginia7,2820.84×
Delaware7,2371.41×
Utah7,0720.42×
Kansas6,7260.46×
Nebraska6,3400.68×
Louisiana5,7790.24×
Arkansas5,7740.38×
Oklahoma5,6470.27×
Nevada4,9060.27×
Mississippi4,6430.3×
South Dakota4,6081.07×
Hawaii4,0570.51×
Wyoming3,7211.35×
North Dakota3,3650.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beer style audience
BrandAffinityCategory
Who Wants to Be a Millionaire?22.07×Movies & TV
Regional styles of Mexican music3.81×Music & Radio
Home construction1.7×Home & Garden
Bank account2.82×Business & Career
Collectable1.67×Kids & Family
Justice2.34×Politics & Society
Natural rubber1.68×Cars & Mobility
Israel1.55×Travel & Leisure
Unique Gifts1.7×Shopping
Pot roast6.5×Food & Beverages
MeatEater5.19×Movies & TV
Nebraska Cornhuskers football2.34×Sports
Graham Greene (actor)3.97×
Ken Griffey Jr.5.06×Sports
Mothercare2.05×Kids & Family
iProspect24.29×News
Jesse Plemons2.07×Movies & TV
Birthday Gifts1.82×Kids & Family
Dyango22.16×Music & Radio
Fernando Valenzuela5.91×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beer style audience
TraitClusterScore
IndulgenceJOY2.7
LGBTQ+ IdentityOPEN2.02
Design AffinityPREMIUM1.62
Sports ActivityPOWER1.61
DIY MentalityTHRILL1.56
Early Adopter MentalityPOWER1.52

Worldwide distribution

Worldwide audience distribution share by country for Beer style
CountryShare
United States20.9%
United Kingdom9.4%
Japan7.6%

See Beer style audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Beer style have in United States?

Beer style has an estimated audience of 1,866,129 people in United States, concentrated in California and Pennsylvania.

What is the gender split and age of Beer style fans?

40.6% of Beer style fans are female, 59.4% are male, with an average age of 40.0 years.

Which brands do Beer style fans like most?

Beer style fans show strongest brand affinity for Who Wants to Be a Millionaire? (22.07×), Regional styles of Mexican music (3.81×), and Home construction (1.7×) over the country average.

Where do Beer style fans live in United States?

Beer style fans in United States are most concentrated in California (reach 86,981), Pennsylvania (reach 78,771), and New York (reach 73,297). These three regions account for the largest share of the active audience.

What other brands do Beer style fans also like?

Beyond Beer style itself, the audience over-indexes on Regional styles of Mexican music (3.81×), Home construction (1.7×), Bank account (2.82×), and Collectable (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beer style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.