Rascasse Audience Intelligence

Beer style Audience in United States

A data profile of the people who buy, follow and care about Beer style in United States — modelled from more than twelve digital signal sources. Beer style has an estimated audience of 1,866,129 people in United States.

#6560among Topic in United States#908in Food & Beverages

The average Beer style fan in United States is 40.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Paulaner Brewery, Stella Artois, Leffe, with strongest over-indexing on Paulaner Brewery (86.67× the country average).

Demographically, the Beer style audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beer style fan in United States is more male, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Paulaner Brewery.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beer style profile in United States.

Audience size
1.9M
in United States
Gender
40.6%♀
59.4% male
Age
40.0
average years
Country rank
#15044
Topic in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beer style fans

40.6% are female, 59.4% are male, average age 40.0.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Beer style audience in United States
MetricValue
Female40.6%
Male59.4%
Average age40.0
Estimated audience size1,866,129
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Beer style audience in United States
Age bracketShare%
16-1914%
20-2922%
30-3924%
40-4921%
50+19%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Beer style audience comes from United States.

Worldwide audience distribution share by country for Beer style
CountryShare
United States20.9%
United Kingdom9.4%
Japan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beer style audience in United States is strongest.

Fig. 05

Top regions by affinity

Beer style fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~40K2.68×
02Maine~10K2.08×
03New Hampshire~10K1.66×
04Vermont~5K1.61×
05Alaska~6K1.48×
06Minnesota~30K1.21×
07Montana~6K1.15×
08Rhode Island~7K1.14×
09Massachusetts~40K1.11×
10Colorado~30K1.11×
11Connecticut~20K1.10×
12Delaware~5K1.06×
13Washington~40K1.05×
14South Dakota~5K1.05×
15Wisconsin~30K1.04×
16Pennsylvania~60K1.03×
17Oregon~20K1.03×
18North Dakota~4K1.02×
19Nebraska~9K1.01×
20North Carolina~60K0.99×
21Oklahoma~20K0.99×
22Idaho~9K0.99×
23New Mexico~9K0.97×
24Arkansas~10K0.96×
25West Virginia~8K0.96×
26Washington, District of Columbia~5K0.96×
27Utah~20K0.95×
28Hawaii~8K0.95×
29Kansas~10K0.94×
30Arizona~40K0.93×
31Indiana~30K0.93×
32Kentucky~20K0.93×
33Virginia~40K0.91×
34Missouri~30K0.90×
35New York~90K0.89×
36Ohio~50K0.88×
37Michigan~40K0.87×
38Tennessee~30K0.87×
39Louisiana~20K0.87×
40California~200K0.85×
41New Jersey~40K0.85×
42South Carolina~20K0.85×
43Alabama~20K0.85×
44Mississippi~10K0.85×
45Maryland~30K0.84×
46Illinois~50K0.83×
47Texas~100K0.82×
48Nevada~10K0.81×
49Georgia~50K0.80×
50Florida~90K0.68×
Fig. 06

Affinity by region

Affinity by region — Beer style, United States
0.68×1.00×2.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beer style audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beer style audience
#·InterestCategoryAffinity×
01LeffeFood & Beverages108.80×
02Paulaner BreweryFood & Beverages86.67×
03StoutFood & Beverages29.43×
04Stella ArtoisFood & Beverages24.29×
05Wheat beerFood & Beverages18.89×
06GlenfiddichFood & Beverages13.94×
07LagerFood & Beverages13.73×
08Beer festivalFood & Beverages12.99×
09India Pale AleFood & Beverages11.83×
10AleFood & Beverages11.41×
11Beer gardenFood & Beverages10.72×
12Red wineFood & Beverages8.61×
13BudweiserFood & Beverages8.41×
14White wineFood & Beverages7.84×
15Light beerFood & Beverages7.76×
16Wine tastingFood & Beverages6.38×
17ChampagneFood & Beverages5.97×
18BrewingFood & Beverages3.65×
19LivemusicMusic & Radio2.70×
20Planet FitnessSports2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beer style audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beer style audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.02×
PatriotismCONSERVATISM1.61×
Urban LifestyleOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beer style audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
MindfulnessBALANCE0.77×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beer style have in United States?

Beer style has an estimated audience of 1,866,129 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beer style fans?

40.6% of Beer style fans are female, 59.4% are male, with an average age of 40.0 years.

03

Which brands do Beer style fans like most?

Beer style fans show strongest brand affinity for Paulaner Brewery (86.67×), Stella Artois (24.29×), and Leffe (108.8×) over the country average.

04

Where do Beer style fans live in United States?

Beer style fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Beer style fans also like?

Beyond Beer style itself, the audience over-indexes on Stella Artois (24.29×), Leffe (108.8×), Beer festival (12.99×), and Red wine (8.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Beer style audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beer style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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