Ale Audience in United States

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Ale has an estimated audience of 2,775,466 people in United States. 53.4% are female, 46.6% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: BeerAdvocate, Beer style, Homebrewing, Microbrewery, Casey.

The average Ale fan in United States is 36.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BeerAdvocate, Beer style, Homebrewing, with strongest over-indexing on BeerAdvocate (18.12× the country average). Demographically, the Ale audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Ale fans

Demographic split for Ale audience in United States
MetricValue
Female53.4%
Male46.6%
Average age36.7
Estimated audience size2,775,466

Audience persona

The typical Ale fan in United States is balanced, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for BeerAdvocate.

Top regions in United States

Top regions ranked by reach for Ale in United States
RegionReachAffinity
California375,1791.23×
Texas270,4921.13×
Florida209,6151.12×
New York174,0891.12×
North Carolina133,7711.6×
Illinois93,2831.01×
Virginia92,5631.37×
Pennsylvania90,2740.97×
Georgia86,6741.01×
Ohio72,5230.85×
New Jersey67,0840.95×
Michigan63,8540.88×
Indiana61,9541.22×
Washington60,6121.09×
Massachusetts55,3181.01×
Arizona54,0960.95×
Tennessee53,7300.97×
Maryland51,4581.08×
Colorado41,0280.94×
Missouri39,1580.88×
South Carolina38,8780.93×
Louisiana38,6121.08×
Alabama37,6410.97×
Minnesota37,3560.94×
Wisconsin34,7360.83×
Kentucky32,9050.95×
Oregon30,7460.97×
Oklahoma30,1310.98×
Arkansas29,2561.28×
Nevada26,7731×
Connecticut26,5050.95×
Utah26,2741.06×
Iowa19,4900.85×
Kansas19,1960.88×
Mississippi19,1660.84×
New Mexico13,2540.95×
Hawaii12,4621.04×
Idaho11,7700.85×
Nebraska11,7530.84×
Washington, District of Columbia10,6921.28×
West Virginia10,5480.82×
Vermont8,6971.78×
Maine8,3870.84×
New Hampshire8,3810.77×
Rhode Island7,7930.88×
Alaska6,7671.14×
Delaware6,4870.85×
Montana6,0080.78×
South Dakota5,0680.79×
North Dakota4,8290.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ale audience
BrandAffinityCategory
BeerAdvocate18.12×Food & Beverages
Beer style11.41×Food & Beverages
Homebrewing5.76×Food & Beverages
Microbrewery3.14×Food & Beverages
Casey2.04×Music & Radio
Brewing2.06×Food & Beverages
Sharks3.76×Music & Radio
Brewery2.14×Food & Beverages
Indiana Hoosiers football2.81×Sports
Cookbook1.84×Food & Beverages
Goose Island Brewery9.79×Food & Beverages
Beer festival3.86×Food & Beverages
Kingfisher26.69×Food & Beverages
Pub2.07×Food & Beverages
Liga MX2.35×Sports
Slow cooker2.11×Food & Beverages
Stone Brewing Co.8.61×Food & Beverages
Sapporo Brewery10×Food & Beverages
Lager4.28×Food & Beverages
Ketosis2.38×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ale audience
TraitClusterScore
SustainabilityBALANCE1.56
Early Adopter MentalityPOWER1.52
Sports ActivityPOWER1.49
Design AffinityPREMIUM1.39
Luxury OrientationPREMIUM1.35
Healthy LifestyleBALANCE1.34

Worldwide distribution

Worldwide audience distribution share by country for Ale
CountryShare
Japan34.1%
United States13.7%
United Kingdom7.3%

See Ale audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Ale have in United States?

Ale has an estimated audience of 2,775,466 people in United States, concentrated in California and Texas.

What is the gender split and age of Ale fans?

53.4% of Ale fans are female, 46.6% are male, with an average age of 36.7 years.

Which brands do Ale fans like most?

Ale fans show strongest brand affinity for BeerAdvocate (18.12×), Beer style (11.41×), and Homebrewing (5.76×) over the country average.

Where do Ale fans live in United States?

Ale fans in United States are most concentrated in California (reach 375,179), Texas (reach 270,492), and Florida (reach 209,615). These three regions account for the largest share of the active audience.

What other brands do Ale fans also like?

Beyond Ale itself, the audience over-indexes on Beer style (11.41×), Homebrewing (5.76×), Microbrewery (3.14×), and Casey (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.