Rascasse Audience Intelligence

Ale Audience in United States

Name: Ale — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Ale in United States — modelled from more than twelve digital signal sources. Ale has an estimated audience of 2,775,466 people in United States.

#33among Alcohol in United States #5323among Topic in United States #682in Food & Beverages

The average Ale fan in United States is 36.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BeerAdvocate, Beer style, Homebrewing, with strongest over-indexing on BeerAdvocate (18.12× the country average).

Demographically, the Ale audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ale fan in United States is balanced, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for BeerAdvocate.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ale profile in United States.

Audience size

2.8M

in United States

Gender

53.4%♀

46.6% male

Age

36.7

average years

Country rank

#10954

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Ale fans

53.4% are female, 46.6% are male, average age 36.7.

Fig. 02

Gender split

53.4%

Female

46.6%

Male

Demographic split for Ale audience in United States
Metric	Value
Female	53.4%
Male	46.6%
Average age	36.7
Estimated audience size	2,775,466

Fig. 03

Age distribution

Age distribution of the Ale audience in United States
Age bracket	Share	%
16-19		21%
20-29		25%
30-39		22%
40-49		18%
50+		13%

Fig. 04

Worldwide distribution

13.5%

of the worldwide Ale audience comes from United States.

Worldwide audience distribution share by country for Ale
Country	Share
Japan	33.7%
United States	13.5%
United Kingdom	7.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ale audience in United States is strongest.

Fig. 05

Top regions by affinity

Ale fans by region: top regions in United States
#	Region	Reach	×
01	Vermont	~7K	1.47×
02	North Carolina	~100K	1.42×
03	Arkansas	~30K	1.35×
04	Virginia	~90K	1.26×
05	Indiana	~60K	1.22×
06	California	~400K	1.17×
07	Washington, District of Columbia	~9K	1.12×
08	New York	~200K	1.09×
09	Alaska	~6K	1.09×
10	Texas	~300K	1.08×
11	Washington	~60K	1.06×
12	Louisiana	~40K	1.05×
13	Hawaii	~10K	1.05×
14	Massachusetts	~60K	1.03×
15	North Dakota	~6K	1.03×
16	Florida	~200K	1.02×
17	Illinois	~90K	1.02×
18	Utah	~30K	1.02×
19	Nebraska	~10K	1.02×
20	Maryland	~50K	1.01×
21	South Dakota	~6K	1.00×
22	Pennsylvania	~90K	0.99×
23	New Jersey	~70K	0.99×
24	Alabama	~40K	0.99×
25	Connecticut	~30K	0.98×
26	Iowa	~20K	0.98×
27	Georgia	~80K	0.96×
28	Oregon	~30K	0.96×
29	Oklahoma	~30K	0.96×
30	Kansas	~20K	0.96×
31	South Carolina	~40K	0.95×
32	Rhode Island	~8K	0.95×
33	Delaware	~7K	0.95×
34	Arizona	~50K	0.94×
35	Tennessee	~50K	0.94×
36	Minnesota	~40K	0.94×
37	Missouri	~40K	0.93×
38	Kentucky	~30K	0.93×
39	West Virginia	~10K	0.92×
40	New Mexico	~10K	0.91×
41	Maine	~9K	0.91×
42	Ohio	~80K	0.90×
43	Wisconsin	~40K	0.90×
44	Idaho	~10K	0.90×
45	Michigan	~60K	0.88×
46	Colorado	~40K	0.88×
47	Nevada	~20K	0.88×
48	Montana	~7K	0.87×
49	Mississippi	~20K	0.86×
50	New Hampshire	~9K	0.84×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ale audience
#	Interest	Category	×
01	Kingfisher	Food & Beverages	26.69×
02	BeerAdvocate	Food & Beverages	18.12×
03	Beer style	Food & Beverages	11.41×
04	Sapporo Brewery	Food & Beverages	10.00×
05	Goose Island Brewery	Food & Beverages	9.79×
06	Stone Brewing Co.	Food & Beverages	8.61×
07	Homebrewing	Food & Beverages	5.76×
08	Lager	Food & Beverages	4.28×
09	Beer festival	Food & Beverages	3.86×
10	Sharks	Music & Radio	3.76×
11	Microbrewery	Food & Beverages	3.14×
12	Indiana Hoosiers football	Sports	2.81×
13	Liga MX	Sports	2.35×
14	Brewery	Food & Beverages	2.14×
15	Slow cooker	Food & Beverages	2.11×
16	Pub	Food & Beverages	2.07×
17	Brewing	Food & Beverages	2.06×
18	Casey	Music & Radio	2.04×
19	Greyhounds	Music & Radio	1.94×
20	Cookbook	Food & Beverages	1.84×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Ale audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.22×
Community Orientation	OPEN	1.13×
Convenience Orientation	PREMIUM	1.08×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Ale audience · Rather not
Trait	Cluster	Score
Early Adopter Mentality	POWER	0.82×
Quality Awareness	PREMIUM	0.84×
Luxury Orientation	PREMIUM	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Ale have in United States?

Ale has an estimated audience of 2,775,466 people in United States, concentrated in California and Texas.

What is the gender split and age of Ale fans?

53.4% of Ale fans are female, 46.6% are male, with an average age of 36.7 years.

Which brands do Ale fans like most?

Ale fans show strongest brand affinity for BeerAdvocate (18.12×), Beer style (11.41×), and Homebrewing (5.76×) over the country average.

Where do Ale fans live in United States?

Ale fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Ale fans also like?

Beyond Ale itself, the audience over-indexes on Beer style (11.41×), Homebrewing (5.76×), Microbrewery (3.14×), and Sharks (3.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ale audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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