Stone Brewing Co. Audience in United States

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Stone Brewing Co. has an estimated audience of 878,566 people in United States. 43.9% are female, 56.1% are male, average age 37.8. Top regions: California, Virginia, Texas. Top brand affinities: Dogfish Head Brewery, Lagunitas Brewing Company, Ale, Goose Island Brewery, Founders Brewing Company.

The average Stone Brewing Co. fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Virginia, Texas. Top brand affinities include Dogfish Head Brewery, Lagunitas Brewing Company, Ale, with strongest over-indexing on Dogfish Head Brewery (38.82× the country average). Demographically, the Stone Brewing Co. audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Stone Brewing Co. fans

Demographic split for Stone Brewing Co. audience in United States
MetricValue
Female43.9%
Male56.1%
Average age37.8
Estimated audience size878,566

Audience persona

The typical Stone Brewing Co. fan in United States is more male, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Dogfish Head Brewery.

Top regions in United States

Top regions ranked by reach for Stone Brewing Co. in United States
RegionReachAffinity
California658,9259.38×
Virginia93,9924.39×
Texas39,6840.53×
Pennsylvania27,9760.95×
Arizona26,3221.47×
New York25,5900.52×
Florida25,2680.42×
Colorado24,0891.74×
North Carolina22,6130.86×
Washington21,2811.21×
Illinois19,9570.68×
Ohio18,3900.68×
Michigan16,1590.7×
Georgia14,1280.52×
Massachusetts13,2850.77×
Maryland12,2700.81×
New Jersey12,1740.54×
Oregon12,0481.2×
Tennessee11,3860.65×
Minnesota11,1270.88×
Nevada10,4951.24×
Wisconsin9,7380.74×
South Carolina9,2790.7×
Indiana8,8040.55×
Missouri8,3350.59×
Iowa6,4450.89×
Alabama5,8260.47×
Kentucky5,3110.48×
Connecticut4,9570.56×
New Hampshire4,5771.32×
Oklahoma4,3170.44×
Utah4,2600.54×
West Virginia4,2301.03×
Kansas4,1050.59×
Idaho4,0250.91×
New Mexico4,0130.91×
Hawaii3,6190.96×
Nebraska2,9300.67×
Louisiana2,8990.26×
Arkansas2,8970.4×
Maine2,7860.89×
Washington, District of Columbia2,7481.04×
Montana2,3790.98×
Mississippi1,7600.24×
Rhode Island1,4960.53×
Delaware1,4310.59×
Alaska1,3220.7×
South Dakota1,3210.65×
Vermont1,3040.85×
Wyoming1,0720.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stone Brewing Co. audience
BrandAffinityCategory
Dogfish Head Brewery38.82×Food & Beverages
Lagunitas Brewing Company32.24×Food & Beverages
Ale19.42×Food & Beverages
Goose Island Brewery31.4×Food & Beverages
Founders Brewing Company33.06×Food & Beverages
New Belgium Brewing Company23.42×Food & Beverages
Ethanol6.13×Health
Oktoberfest13.83×Travel & Leisure
Drinking establishment6.89×Food & Beverages
Russian River Brewing Company30.08×Food & Beverages
Chauncey Billups12.79×Sports
Starch6.92×Politics & Society
Lager10.42×Food & Beverages
Firestone Walker Brewing Company41.71×Food & Beverages
India Pale Ale11.48×Food & Beverages
Brooklyn Brewery12.01×Food & Beverages
Pacifico Beer28.76×Food & Beverages
Total Wine & More4.96×Food & Beverages
21st Amendment Brewery22.83×Food & Beverages
Yeast6.84×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stone Brewing Co. audience
TraitClusterScore
IndulgenceJOY1.77
Early Adopter MentalityPOWER1.54
Design AffinityPREMIUM1.39
SustainabilityBALANCE1.37
LGBTQ+ IdentityOPEN1.36
Sports ActivityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Stone Brewing Co.
CountryShare
United States87.7%
Australia5.4%
China3.5%

See Stone Brewing Co. audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Stone Brewing Co. have in United States?

Stone Brewing Co. has an estimated audience of 878,566 people in United States, concentrated in California and Virginia.

What is the gender split and age of Stone Brewing Co. fans?

43.9% of Stone Brewing Co. fans are female, 56.1% are male, with an average age of 37.8 years.

Which brands do Stone Brewing Co. fans like most?

Stone Brewing Co. fans show strongest brand affinity for Dogfish Head Brewery (38.82×), Lagunitas Brewing Company (32.24×), and Ale (19.42×) over the country average.

Where do Stone Brewing Co. fans live in United States?

Stone Brewing Co. fans in United States are most concentrated in California (reach 658,925), Virginia (reach 93,992), and Texas (reach 39,684). These three regions account for the largest share of the active audience.

What other brands do Stone Brewing Co. fans also like?

Beyond Stone Brewing Co. itself, the audience over-indexes on Lagunitas Brewing Company (32.24×), Ale (19.42×), Goose Island Brewery (31.4×), and Founders Brewing Company (33.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stone Brewing Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.