Rascasse Audience Intelligence

Stone Brewing Co. Target Market in United States

A data profile of the people who buy, follow and care about Stone Brewing Co. in United States — modelled from more than twelve digital signal sources. Stone Brewing Co. has an estimated audience of 880,383 people in United States.

#24among Beer in United States#2635among Brand in United States#1438in Food & Beverages

The average Stone Brewing Co. fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Virginia, Texas.

Top brand affinities include Dogfish Head Brewery, Lagunitas Brewing Company, Ale, with strongest over-indexing on Dogfish Head Brewery (38.82× the country average).

Demographically, the Stone Brewing Co. audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stone Brewing Co. fan in United States is more male, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Dogfish Head Brewery.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stone Brewing Co. profile in United States.

Audience size
880K
in United States
Gender
43.9%♀
56.1% male
Age
37.8
average years
Country rank
#25784
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stone Brewing Co.

43.9% are female, 56.1% are male, average age 37.8.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Stone Brewing Co. audience in United States
MetricValue
Female43.9%
Male56.1%
Average age37.8
Estimated audience size880,383
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Stone Brewing Co. audience in United States
Age bracketShare%
16-1918%
20-2926%
30-3922%
40-4918%
50+16%
Fig. 04

Worldwide distribution

87.6%

of the worldwide Stone Brewing Co. audience comes from United States.

Worldwide audience distribution share by country for Stone Brewing Co.
CountryShare
United States87.6%
Australia5.5%
China3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stone Brewing Co. audience in United States is strongest.

Fig. 05

Top regions by affinity

Stone Brewing Co. customers by region in United States
#RegionReachAffinity×
01California~700K10.17×
02Virginia~80K3.92×
03Colorado~20K1.59×
04Arizona~30K1.41×
05Nevada~10K1.17×
06Washington~20K1.16×
07New Hampshire~4K1.16×
08Oregon~10K1.13×
09West Virginia~4K1.06×
10Idaho~5K1.02×
11Montana~2K1.02×
12Washington, District of Columbia~3K1.01×
13Hawaii~4K0.99×
14Iowa~7K0.94×
15New Mexico~4K0.94×
16Vermont~1K0.94×
17Alaska~2K0.93×
18Minnesota~10K0.92×
19Maine~3K0.91×
20Pennsylvania~30K0.88×
21South Dakota~2K0.87×
22North Dakota~2K0.87×
23Delaware~2K0.83×
24North Carolina~20K0.82×
25Maryland~10K0.82×
26Wisconsin~10K0.80×
27Kansas~6K0.80×
28Nebraska~4K0.80×
29Rhode Island~2K0.80×
30Massachusetts~10K0.74×
31South Carolina~10K0.74×
32Mississippi~5K0.72×
33Michigan~20K0.71×
34Missouri~10K0.71×
35Illinois~20K0.70×
36Tennessee~10K0.70×
37Arkansas~5K0.69×
38Connecticut~6K0.68×
39Utah~5K0.68×
40Ohio~20K0.67×
41Kentucky~7K0.66×
42Oklahoma~6K0.66×
43Indiana~10K0.64×
44Alabama~8K0.63×
45Louisiana~7K0.61×
46New Jersey~10K0.59×
47Georgia~10K0.54×
48New York~30K0.52×
49Texas~40K0.51×
50Florida~30K0.46×
Fig. 06

Affinity by region

Affinity by region — Stone Brewing Co., United States
0.46×1.00×10.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stone Brewing Co. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stone Brewing Co. audience
#·InterestCategoryAffinity×
01Firestone Walker Brewing CompanyFood & Beverages41.71×
02Dogfish Head BreweryFood & Beverages38.82×
03Founders Brewing CompanyFood & Beverages33.06×
04Lagunitas Brewing CompanyFood & Beverages32.24×
05Goose Island BreweryFood & Beverages31.40×
06Russian River Brewing CompanyFood & Beverages30.08×
07Pacifico BeerFood & Beverages28.76×
08New Belgium Brewing CompanyFood & Beverages23.42×
0921st Amendment BreweryFood & Beverages22.83×
10AleFood & Beverages19.42×
11Bell's BreweryFood & Beverages17.85×
12OktoberfestTravel & Leisure13.83×
13Chauncey BillupsSports12.79×
14Brooklyn BreweryFood & Beverages12.01×
15India Pale AleFood & Beverages11.48×
16LagerFood & Beverages10.42×
17StarchPolitics & Society6.92×
18Drinking establishmentFood & Beverages6.89×
19EthanolHealth6.13×
20Total Wine & MoreFood & Beverages4.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stone Brewing Co. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stone Brewing Co. audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.29×
ExtroversionTHRILL1.21×
Luxury OrientationPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stone Brewing Co. audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.91×
Need for SecurityCONSERVATISM0.96×
Design AffinityPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stone Brewing Co.'s target market in United States?

Stone Brewing Co.'s target market in United States covers an estimated 880,383 people, concentrated in California and Virginia.

02

What is the gender split and age of Stone Brewing Co. customers?

43.9% of the Stone Brewing Co. audience are female, 56.1% are male, with an average age of 37.8 years.

03

Which brands do Stone Brewing Co. fans like most?

Stone Brewing Co. fans show strongest brand affinity for Dogfish Head Brewery (38.82×), Lagunitas Brewing Company (32.24×), and Ale (19.42×) over the country average.

04

Where do Stone Brewing Co. fans live in United States?

Stone Brewing Co. fans in United States are most concentrated in California (reach ~700K), Virginia (reach ~80K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Stone Brewing Co. fans also like?

Beyond Stone Brewing Co. itself, the audience over-indexes on Lagunitas Brewing Company (32.24×), Ale (19.42×), Goose Island Brewery (31.4×), and Founders Brewing Company (33.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in United States

See Stone Brewing Co. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stone Brewing Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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