Lagunitas Brewing Company Audience in United States

Lagunitas Brewing Company logo

Lagunitas Brewing Company has an estimated audience of 1,024,129 people in United States. 42.5% are female, 57.5% are male, average age 37.3. Top regions: California, Illinois, New York. Top brand affinities: Sydney FC, Honey Maid, Brooklyn Brewery, Sam Elliott, Goose Island Brewery.

The average Lagunitas Brewing Company fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Illinois, New York. Top brand affinities include Sydney FC, Honey Maid, Brooklyn Brewery, with strongest over-indexing on Sydney FC (2750× the country average). Demographically, the Lagunitas Brewing Company audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Lagunitas Brewing Company fans

Demographic split for Lagunitas Brewing Company audience in United States
MetricValue
Female42.5%
Male57.5%
Average age37.3
Estimated audience size1,024,129

Audience persona

The typical Lagunitas Brewing Company fan in United States is more male, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Sydney FC.

Top regions in United States

Top regions ranked by reach for Lagunitas Brewing Company in United States
RegionReachAffinity
California768,0977.63×
Illinois76,2542.24×
New York62,1261.09×
Florida55,1220.8×
Texas54,8060.62×
Pennsylvania30,5560.89×
Arizona26,6281.27×
Washington23,5501.15×
Minnesota23,1671.58×
Massachusetts21,9511.09×
North Carolina20,8100.68×
New Jersey20,3270.78×
Virginia18,8950.76×
Michigan18,2030.68×
Ohio17,9540.57×
Wisconsin17,9421.16×
Colorado17,9131.11×
Nevada17,8711.8×
Georgia17,8400.57×
Tennessee16,4860.8×
Indiana15,9030.85×
Oregon15,8861.35×
Missouri11,5510.7×
Maryland10,9200.62×
South Carolina9,5360.62×
Connecticut8,2970.81×
Iowa7,6740.91×
Louisiana7,2380.55×
Kentucky6,8610.53×
Kansas6,7440.84×
Utah6,4530.7×
Alabama6,2040.43×
Arkansas5,7750.68×
Hawaii5,5021.25×
New Mexico5,3941.05×
Idaho4,9560.96×
Nebraska4,7590.93×
Oklahoma4,3760.38×
Washington, District of Columbia3,4331.12×
Mississippi3,2800.39×
Maine2,8070.77×
New Hampshire2,7090.67×
Rhode Island2,6930.83×
Montana2,2290.78×
Delaware2,0330.72×
Alaska2,0260.92×
South Dakota1,9510.82×
North Dakota1,9400.92×
West Virginia1,5470.32×
Vermont1,4760.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lagunitas Brewing Company audience
BrandAffinityCategory
Sydney FC2750×Sports
Honey Maid1600×Technology & Electronics
Brooklyn Brewery34.76×Food & Beverages
Sam Elliott10.18×Movies & TV
Goose Island Brewery32.68×Food & Beverages
Ethanol6.13×Health
Somerset House74.57×Travel & Leisure
Oktoberfest14.7×Travel & Leisure
New Belgium Brewing Company21.93×Food & Beverages
Founders Brewing Company30.39×Food & Beverages
21st Amendment Brewery33.62×Food & Beverages
Boiler Room23×Music & Radio
Ale13.99×Food & Beverages
The Zoo40.26×Movies & TV
Yeast9.63×Food & Beverages
Drinking establishment6.89×Food & Beverages
Dogfish Head Brewery23.27×Food & Beverages
Homebrewing7.98×Food & Beverages
Lager10.76×Food & Beverages
Starch6.92×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lagunitas Brewing Company audience
TraitClusterScore
IndulgenceJOY1.93
LGBTQ+ IdentityOPEN1.87
Early Adopter MentalityPOWER1.53
SustainabilityBALANCE1.47
Sports ActivityPOWER1.33
Urban LifestyleOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Lagunitas Brewing Company
CountryShare
United States59.1%
Brazil10.9%
France7.3%

See Lagunitas Brewing Company audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Lagunitas Brewing Company have in United States?

Lagunitas Brewing Company has an estimated audience of 1,024,129 people in United States, concentrated in California and Illinois.

What is the gender split and age of Lagunitas Brewing Company fans?

42.5% of Lagunitas Brewing Company fans are female, 57.5% are male, with an average age of 37.3 years.

Which brands do Lagunitas Brewing Company fans like most?

Lagunitas Brewing Company fans show strongest brand affinity for Sydney FC (2750×), Honey Maid (1600×), and Brooklyn Brewery (34.76×) over the country average.

Where do Lagunitas Brewing Company fans live in United States?

Lagunitas Brewing Company fans in United States are most concentrated in California (reach 768,097), Illinois (reach 76,254), and New York (reach 62,126). These three regions account for the largest share of the active audience.

What other brands do Lagunitas Brewing Company fans also like?

Beyond Lagunitas Brewing Company itself, the audience over-indexes on Honey Maid (1600×), Brooklyn Brewery (34.76×), Sam Elliott (10.18×), and Goose Island Brewery (32.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lagunitas Brewing Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.