Rascasse Audience Intelligence

Lagunitas Brewing Company Target Market in United States

A data profile of the people who buy, follow and care about Lagunitas Brewing Company in United States — modelled from more than twelve digital signal sources. Lagunitas Brewing Company has an estimated audience of 1,021,947 people in United States.

#21among Beer in United States#2378among Brand in United States#1301in Food & Beverages

The average Lagunitas Brewing Company fan in United States is 37.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Illinois, New York.

Top brand affinities include Sydney FC, Honey Maid, Brooklyn Brewery, with strongest over-indexing on Sydney FC (2750× the country average).

Demographically, the Lagunitas Brewing Company audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lagunitas Brewing Company fan in United States is more male, around 37.3 years old, with strong Tradition tendencies and a notable affinity for Sydney FC.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lagunitas Brewing Company profile in United States.

Audience size
1M
in United States
Gender
42.5%♀
57.5% male
Age
37.3
average years
Country rank
#23327
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lagunitas Brewing Company

42.5% are female, 57.5% are male, average age 37.3.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for Lagunitas Brewing Company audience in United States
MetricValue
Female42.5%
Male57.5%
Average age37.3
Estimated audience size1,021,947
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Lagunitas Brewing Company audience in United States
Age bracketShare%
16-1918%
20-2927%
30-3924%
40-4919%
50+13%
Fig. 04

Worldwide distribution

58.8%

of the worldwide Lagunitas Brewing Company audience comes from United States.

Worldwide audience distribution share by country for Lagunitas Brewing Company
CountryShare
United States58.8%
Brazil11.0%
France7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lagunitas Brewing Company audience in United States is strongest.

Fig. 05

Top regions by affinity

Lagunitas Brewing Company customers by region in United States
#RegionReachAffinity×
01California~800K7.34×
02Illinois~70K1.98×
03Nevada~20K1.66×
04Minnesota~20K1.48×
05Arizona~30K1.24×
06Oregon~10K1.22×
07Hawaii~5K1.21×
08Wisconsin~20K1.12×
09Washington, District of Columbia~3K1.11×
10Colorado~20K1.09×
11Washington~20K1.08×
12New York~60K1.07×
13New Mexico~5K1.05×
14Massachusetts~20K1.02×
15Alaska~2K1.01×
16Idaho~5K0.98×
17North Dakota~2K0.97×
18South Dakota~2K0.96×
19Nebraska~5K0.95×
20Montana~3K0.95×
21Vermont~2K0.95×
22Rhode Island~3K0.94×
23Kansas~8K0.93×
24Delaware~3K0.92×
25Iowa~8K0.91×
26Pennsylvania~30K0.90×
27Connecticut~9K0.90×
28New Hampshire~4K0.90×
29Maine~3K0.89×
30Indiana~20K0.87×
31Florida~60K0.84×
32West Virginia~4K0.84×
33Arkansas~7K0.83×
34Tennessee~20K0.82×
35Utah~7K0.82×
36New Jersey~20K0.80×
37Virginia~20K0.79×
38Mississippi~7K0.79×
39Missouri~10K0.76×
40Louisiana~10K0.76×
41Maryland~10K0.75×
42South Carolina~10K0.74×
43Kentucky~10K0.74×
44Michigan~20K0.72×
45Oklahoma~8K0.72×
46Alabama~10K0.71×
47North Carolina~20K0.70×
48Georgia~20K0.65×
49Ohio~20K0.64×
50Texas~50K0.62×
Fig. 06

Affinity by region

Affinity by region — Lagunitas Brewing Company, United States
0.62×1.00×7.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lagunitas Brewing Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lagunitas Brewing Company audience
#·InterestCategoryAffinity×
01Sydney FCSports2750.00×
02Honey MaidTechnology & Electronics1600.00×
03Somerset HouseTravel & Leisure74.57×
04The ZooMovies & TV40.26×
05Brooklyn BreweryFood & Beverages34.76×
0621st Amendment BreweryFood & Beverages33.62×
07Goose Island BreweryFood & Beverages32.68×
08Founders Brewing CompanyFood & Beverages30.39×
09Dogfish Head BreweryFood & Beverages23.27×
10Boiler RoomMusic & Radio23.00×
11New Belgium Brewing CompanyFood & Beverages21.93×
12OktoberfestTravel & Leisure14.70×
13AleFood & Beverages13.99×
14LagerFood & Beverages10.76×
15Sam ElliottMovies & TV10.18×
16YeastFood & Beverages9.63×
17HomebrewingFood & Beverages7.98×
18StarchPolitics & Society6.92×
19Drinking establishmentFood & Beverages6.89×
20EthanolHealth6.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lagunitas Brewing Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lagunitas Brewing Company audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.22×
IndulgenceJOY1.15×
SustainabilityBALANCE1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lagunitas Brewing Company audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.81×
CreativityOPEN0.87×
Price SensitivityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lagunitas Brewing Company's target market in United States?

Lagunitas Brewing Company's target market in United States covers an estimated 1,021,947 people, concentrated in California and Illinois.

02

What is the gender split and age of Lagunitas Brewing Company customers?

42.5% of the Lagunitas Brewing Company audience are female, 57.5% are male, with an average age of 37.3 years.

03

Which brands do Lagunitas Brewing Company fans like most?

Lagunitas Brewing Company fans show strongest brand affinity for Sydney FC (2750×), Honey Maid (1600×), and Brooklyn Brewery (34.76×) over the country average.

04

Where do Lagunitas Brewing Company fans live in United States?

Lagunitas Brewing Company fans in United States are most concentrated in California (reach ~800K), Illinois (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Lagunitas Brewing Company fans also like?

Beyond Lagunitas Brewing Company itself, the audience over-indexes on Honey Maid (1600×), Brooklyn Brewery (34.76×), Sam Elliott (10.18×), and Goose Island Brewery (32.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in United States

See Lagunitas Brewing Company audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lagunitas Brewing Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →