The Zoo Audience in United States

The Zoo has an estimated audience of 312,012 people in United States. 63.9% are female, 36.1% are male, average age 35.5. Top regions: Michigan, Illinois, Indiana. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Circle K.

The average The Zoo fan in United States is 35.5 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Illinois, Indiana. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (6.55× the country average). Demographically, the The Zoo audience skews more female with an average age of 35.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Zoo fans

Demographic split for The Zoo audience in United States
MetricValue
Female63.9%
Male36.1%
Average age35.5
Estimated audience size312,012

Audience persona

The typical The Zoo fan in United States is more female, around 35.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for The Zoo in United States
RegionReachAffinity
Michigan96,58811.84×
Illinois24,1372.32×
Indiana19,6143.44×
California17,9860.52×
Texas15,8060.59×
Ohio14,3811.5×
Florida12,7830.61×
New York11,0240.63×
Wisconsin7,1821.53×
Pennsylvania6,5890.63×
North Carolina6,1530.66×
Georgia6,0400.63×
Virginia5,2730.69×
Tennessee4,9210.79×
Arizona4,1140.65×
Missouri4,0210.8×
New Jersey3,9890.5×
Minnesota3,9830.89×
Washington3,9680.63×
Massachusetts3,9420.64×
Kentucky3,8070.97×
Colorado3,5180.72×
Iowa3,0441.18×
Maryland2,9950.56×
Alabama2,7690.64×
South Carolina2,6630.57×
Oregon2,1430.6×
Louisiana2,0860.52×
Oklahoma2,0650.6×
Utah1,7410.62×
Connecticut1,7380.56×
Kansas1,6760.68×
Arkansas1,5870.62×
Nevada1,5230.5×
Hawaii1,5131.13×
Mississippi1,3650.53×
Nebraska1,2990.83×
West Virginia9770.67×
Idaho9040.58×
Washington, District of Columbia8940.95×
New Mexico7550.48×
New Hampshire7010.57×
Maine6650.6×
Montana6090.7×
North Dakota5470.85×
Rhode Island4740.48×
South Dakota4740.66×
Alaska3760.56×
Delaware3680.43×
Vermont3320.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Zoo audience
BrandAffinityCategory
Capital One6.55×Business & Career
Google Maps6.1×Internet & Social Media
Indeed.com4.62×Business & Career
CarGurus6.2×Cars & Mobility
Circle K7.15×Shopping
Aaron Rodgers6.41×Sports
AccuWeather6.31×Home & Garden
Enterprise Rent-A-Car5.36×Cars & Mobility
Khan Academy7.19×Business & Career
Google Earth8.36×Internet & Social Media
Diving8.74×Sports
Beetlejuice4.03×Movies & TV
Bruce Willis5.95×Movies & TV
Do it yourself (DIY)2.72×Home & Garden
Zoo4.92×Kids & Family
Cheetah16.21×Pets & Animals
DeviantArt5.57×Internet & Social Media
New Belgium Brewing Company22.35×Food & Beverages
Google News4.48×News
Petting zoo13.05×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Zoo audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.15
SustainabilityBALANCE1.99
Design AffinityPREMIUM1.73
DIY MentalityTHRILL1.56
Risk AppetiteTHRILL1.55
Early Adopter MentalityPOWER1.51

Worldwide distribution

Worldwide audience distribution share by country for The Zoo
CountryShare
United States39.8%
Japan8.6%
Germany6.1%

See The Zoo audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Zoo have in United States?

The Zoo has an estimated audience of 312,012 people in United States, concentrated in Michigan and Illinois.

What is the gender split and age of The Zoo fans?

63.9% of The Zoo fans are female, 36.1% are male, with an average age of 35.5 years.

Which brands do The Zoo fans like most?

The Zoo fans show strongest brand affinity for Capital One (6.55×), Google Maps (6.1×), and Indeed.com (4.62×) over the country average.

Where do The Zoo fans live in United States?

The Zoo fans in United States are most concentrated in Michigan (reach 96,588), Illinois (reach 24,137), and Indiana (reach 19,614). These three regions account for the largest share of the active audience.

What other brands do The Zoo fans also like?

Beyond The Zoo itself, the audience over-indexes on Google Maps (6.1×), Indeed.com (4.62×), CarGurus (6.2×), and Circle K (7.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.