The Zoo Audience in United States

The Zoo logo

The Zoo has an estimated audience of 312,012 people in United States. 63.9% are female, 36.1% are male, average age 35.5. Top regions: Michigan, Illinois, Indiana. Top brand affinities: Natural rubber, Queens College, City University of New York, Collectable, Bank account, JDSU.

The average The Zoo fan in United States is 35.5 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Illinois, Indiana. Top brand affinities include Natural rubber, Queens College, City University of New York, Collectable, with strongest over-indexing on Natural rubber (4.77× the country average). Demographically, the The Zoo audience skews more female with an average age of 35.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Zoo fans

Demographic split for The Zoo audience in United States
MetricValue
Female63.9%
Male36.1%
Average age35.5
Estimated audience size312,012

Audience persona

The typical The Zoo fan in United States is more female, around 35.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for The Zoo in United States
RegionReachAffinity
Michigan96,58811.84×
Illinois24,1372.32×
Indiana19,6143.44×
California17,9860.52×
Texas15,8060.59×
Ohio14,3811.5×
Florida12,7830.61×
New York11,0240.63×
Wisconsin7,1821.53×
Pennsylvania6,5890.63×
North Carolina6,1530.66×
Georgia6,0400.63×
Virginia5,2730.69×
Tennessee4,9210.79×
Arizona4,1140.65×
Missouri4,0210.8×
New Jersey3,9890.5×
Minnesota3,9830.89×
Washington3,9680.63×
Massachusetts3,9420.64×
Kentucky3,8070.97×
Colorado3,5180.72×
Iowa3,0441.18×
Maryland2,9950.56×
Alabama2,7690.64×
South Carolina2,6630.57×
Oregon2,1430.6×
Louisiana2,0860.52×
Oklahoma2,0650.6×
Utah1,7410.62×
Connecticut1,7380.56×
Kansas1,6760.68×
Arkansas1,5870.62×
Nevada1,5230.5×
Hawaii1,5131.13×
Mississippi1,3650.53×
Nebraska1,2990.83×
West Virginia9770.67×
Idaho9040.58×
Washington, District of Columbia8940.95×
New Mexico7550.48×
New Hampshire7010.57×
Maine6650.6×
Montana6090.7×
North Dakota5470.85×
Rhode Island4740.48×
South Dakota4740.66×
Alaska3760.56×
Delaware3680.43×
Vermont3320.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Zoo audience
BrandAffinityCategory
Natural rubber4.77×Cars & Mobility
Queens College, City University of New York12.06×Business & Career
Collectable2.53×Kids & Family
Bank account3.04×Business & Career
JDSU3.57×Business & Career
Goop5.43×Internet & Social Media
Sinaloa3.64×Travel & Leisure
Governor of Michigan7.04×Politics & Society
Nebraska Cornhuskers football3.29×Sports
Grinch3.5×Movies & TV
Hibachi6.7×Food & Beverages
Wok5.33×Food & Beverages
Vocal harmony3.62×Music & Radio
Elsword12.06×Games
Nasal cavity6.01×Health
Home staging3.46×Home & Garden
Google Home4.24×Technology & Electronics
Home Delivery2.01×Food & Beverages
headspace5.49×Health
Grace Slick5.15×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Zoo audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.15
SustainabilityBALANCE1.99
Design AffinityPREMIUM1.73
DIY MentalityTHRILL1.56
Risk AppetiteTHRILL1.55
Early Adopter MentalityPOWER1.51

Worldwide distribution

Worldwide audience distribution share by country for The Zoo
CountryShare
United States39.8%
Japan8.6%
Germany6.1%

See The Zoo audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Zoo have in United States?

The Zoo has an estimated audience of 312,012 people in United States, concentrated in Michigan and Illinois.

What is the gender split and age of The Zoo fans?

63.9% of The Zoo fans are female, 36.1% are male, with an average age of 35.5 years.

Which brands do The Zoo fans like most?

The Zoo fans show strongest brand affinity for Natural rubber (4.77×), Queens College, City University of New York (12.06×), and Collectable (2.53×) over the country average.

Where do The Zoo fans live in United States?

The Zoo fans in United States are most concentrated in Michigan (reach 96,588), Illinois (reach 24,137), and Indiana (reach 19,614). These three regions account for the largest share of the active audience.

What other brands do The Zoo fans also like?

Beyond The Zoo itself, the audience over-indexes on Queens College, City University of New York (12.06×), Collectable (2.53×), Bank account (3.04×), and JDSU (3.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.