Petting zoo Audience in United States

Petting zoo logo

Petting zoo has an estimated audience of 2,982,618 people in United States. 72.3% are female, 27.7% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Saint Louis Zoo, Leonard Bernstein, Texas Roadhouse, Hobby Lobby, Zoo.

The average Petting zoo fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Saint Louis Zoo, Leonard Bernstein, Texas Roadhouse, with strongest over-indexing on Saint Louis Zoo (14.64× the country average). Demographically, the Petting zoo audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Touchpoint

Demographics of Petting zoo fans

Demographic split for Petting zoo audience in United States
MetricValue
Female72.3%
Male27.7%
Average age43.1
Estimated audience size2,982,618

Audience persona

The typical Petting zoo fan in United States is more female, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Saint Louis Zoo.

Top regions in United States

Top regions ranked by reach for Petting zoo in United States
RegionReachAffinity
California305,1570.93×
Texas259,1101.01×
Florida207,9621.03×
New York131,7580.79×
Alaska103,64716.24×
Pennsylvania78,8350.78×
Ohio76,4890.83×
Illinois74,9360.75×
Washington73,1911.22×
Georgia72,7380.79×
North Carolina70,0820.78×
Virginia68,4200.94×
New Jersey66,3820.88×
Michigan64,3970.83×
Maryland52,6401.03×
Tennessee50,8040.85×
Oklahoma46,5541.41×
Wisconsin45,2801.01×
Arizona45,1490.74×
Massachusetts41,1110.7×
Colorado38,7930.83×
Missouri36,3080.76×
Indiana33,2170.61×
South Carolina30,4240.68×
Minnesota27,1510.64×
Oregon26,7020.78×
Connecticut24,1870.81×
Kentucky23,7790.64×
Louisiana23,3230.61×
Alabama20,3190.49×
Utah19,0820.71×
Arkansas17,6480.72×
Nevada15,6770.54×
Iowa12,4260.51×
Mississippi10,4420.42×
Kansas10,1760.43×
Hawaii9,4590.74×
Idaho8,8530.59×
New Hampshire8,8000.75×
Rhode Island7,3270.77×
West Virginia7,1900.52×
Nebraska6,2430.42×
New Mexico6,1760.41×
Washington, District of Columbia5,8410.65×
Delaware5,3330.65×
Maine3,6450.34×
Vermont2,7310.52×
Montana2,1220.26×
South Dakota1,8410.27×
North Dakota1,1250.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Petting zoo audience
BrandAffinityCategory
Saint Louis Zoo14.64×Travel & Leisure
Leonard Bernstein20.51×Music & Radio
Texas Roadhouse1.6×Food & Beverages
Hobby Lobby1.54×Home & Garden
Zoo2.31×Kids & Family
Performing arts2.37×Business & Career
Five Below1.84×Shopping
Simone Biles4.65×Sports
IHOP1.8×Food & Beverages
J. C. Penney1.53×Shopping
National park1.68×Travel & Leisure
Ranch1.54×Travel & Leisure
Ohio1.67×Travel & Leisure
Great Clips1.68×Beauty & Wellness
Children's clothing1.69×Fashion & Accessoires
Tractor Supply Company1.82×Shopping
African Safari31.11×Travel & Leisure
Kentucky1.64×Travel & Leisure
Meijer1.7×Shopping
Wife1.52×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Petting zoo audience
TraitClusterScore
Community OrientationOPEN1.58
ExtroversionTHRILL1.58
Family OrientationCONSERVATISM1.55
Price SensitivityPREMIUM1.24
IndulgenceJOY1.18
CreativityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Petting zoo
CountryShare
United States54.0%
United Kingdom7.9%
Netherlands7.3%

See Petting zoo audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Petting zoo have in United States?

Petting zoo has an estimated audience of 2,982,618 people in United States, concentrated in California and Texas.

What is the gender split and age of Petting zoo fans?

72.3% of Petting zoo fans are female, 27.7% are male, with an average age of 43.1 years.

Which brands do Petting zoo fans like most?

Petting zoo fans show strongest brand affinity for Saint Louis Zoo (14.64×), Leonard Bernstein (20.51×), and Texas Roadhouse (1.6×) over the country average.

Where do Petting zoo fans live in United States?

Petting zoo fans in United States are most concentrated in California (reach 305,157), Texas (reach 259,110), and Florida (reach 207,962). These three regions account for the largest share of the active audience.

What other brands do Petting zoo fans also like?

Beyond Petting zoo itself, the audience over-indexes on Leonard Bernstein (20.51×), Texas Roadhouse (1.6×), Hobby Lobby (1.54×), and Zoo (2.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Petting zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.