Rascasse Audience Intelligence

Leonard Bernstein Audience in United States

A data profile of the people who buy, follow and care about Leonard Bernstein in United States — modelled from more than twelve digital signal sources. Leonard Bernstein has an estimated audience of 374,742 people in United States.

#12among Classical music in United States#10684among Person in United States#6166in Music & Radio

The average Leonard Bernstein fan in United States is 47.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Noi Bai International Airport, Stonehill College, Candide (operetta), with strongest over-indexing on Noi Bai International Airport (1927.09× the country average).

Demographically, the Leonard Bernstein audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Leonard Bernstein fan in United States is balanced, around 47.6 years old, with strong Spirituality tendencies and a notable affinity for Noi Bai International Airport.

Category: Music & Radio · Type: Person · Subtype: Classical music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leonard Bernstein profile in United States.

Audience size
375K
in United States
Gender
51.8%♀
48.2% male
Age
47.6
average years
Country rank
#43058
Person in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leonard Bernstein fans

51.8% are female, 48.2% are male, average age 47.6.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Leonard Bernstein audience in United States
MetricValue
Female51.8%
Male48.2%
Average age47.6
Estimated audience size374,742
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the Leonard Bernstein audience in United States
Age bracketShare%
16-1912%
20-298%
30-3911%
40-4919%
50+50%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Leonard Bernstein audience comes from United States.

Worldwide audience distribution share by country for Leonard Bernstein
CountryShare
United States26.0%
Germany11.3%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leonard Bernstein audience in United States is strongest.

Fig. 05

Top regions by affinity

Leonard Bernstein fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~20K3.02×
02Alaska~2K1.86×
03Alabama~10K1.80×
04Massachusetts~10K1.61×
05New York~30K1.49×
06Washington, District of Columbia~2K1.43×
07Connecticut~5K1.41×
08Vermont<1K1.34×
09New Hampshire~2K1.18×
10Maine~2K1.18×
11New Jersey~10K1.14×
12Rhode Island~1K1.08×
13Oregon~5K1.07×
14Tennessee~8K1.06×
15Maryland~7K1.06×
16Pennsylvania~10K1.05×
17Colorado~6K1.03×
18Washington~8K1.02×
19Minnesota~6K1.02×
20Virginia~9K1.00×
21California~40K0.99×
22Illinois~10K0.97×
23Wisconsin~6K0.97×
24Utah~3K0.96×
25Indiana~6K0.93×
26Montana<1K0.93×
27Ohio~10K0.92×
28Missouri~5K0.90×
29New Mexico~2K0.90×
30Delaware<1K0.90×
31Kansas~3K0.89×
32Iowa~3K0.88×
33Michigan~9K0.87×
34Kentucky~4K0.87×
35Idaho~2K0.87×
36Nebraska~2K0.86×
37North Dakota<1K0.84×
38Hawaii~1K0.83×
39North Carolina~9K0.82×
40South Carolina~5K0.82×
41Oklahoma~3K0.81×
42South Dakota<1K0.81×
43Florida~20K0.80×
44West Virginia~1K0.78×
45Georgia~9K0.75×
46Arkansas~2K0.75×
47Texas~20K0.73×
48Nevada~3K0.72×
49Louisiana~3K0.71×
50Mississippi~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Leonard Bernstein, United States
0.71×1.00×3.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leonard Bernstein audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leonard Bernstein audience
#·InterestCategoryAffinity×
01Noi Bai International AirportTravel & Leisure1927.09×
02Stonehill CollegeBusiness & Career883.64×
03Candide (operetta)Music & Radio518.14×
04On the Town (musical)Music & Radio281.90×
05OperettaArts & Culture266.46×
06Edinburgh International FestivalMusic & Radio265.13×
07Deutsche GrammophonMusic & Radio131.83×
08Lang Lang (pianist)Music & Radio90.32×
09Yuja WangMusic & Radio81.70×
10Philip GlassMusic & Radio79.67×
11New York PhilharmonicArts & Culture65.29×
1220th-century classical musicMusic & Radio63.46×
13Dmitri ShostakovichMusic & Radio58.49×
14Minimal musicMusic & Radio31.70×
15ViolaMusic & Radio28.09×
16Trans-Siberian OrchestraMusic & Radio17.65×
17Film scoreMusic & Radio13.07×
18The Washington PostNews12.19×
19Mitch McConnellPolitics & Society8.28×
20Dick Van DykeMovies & TV8.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leonard Bernstein audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leonard Bernstein audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.97×
Community OrientationOPEN2.15×
TraditionCONSERVATISM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leonard Bernstein audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
Luxury OrientationPREMIUM1.06×
Healthy LifestyleBALANCE1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leonard Bernstein have in United States?

Leonard Bernstein has an estimated audience of 374,742 people in United States, concentrated in California and New York.

02

What is the gender split and age of Leonard Bernstein fans?

51.8% of Leonard Bernstein fans are female, 48.2% are male, with an average age of 47.6 years.

03

Which brands do Leonard Bernstein fans like most?

Leonard Bernstein fans show strongest brand affinity for Noi Bai International Airport (1927.09×), Stonehill College (883.64×), and Candide (operetta) (518.14×) over the country average.

04

Where do Leonard Bernstein fans live in United States?

Leonard Bernstein fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Leonard Bernstein fans also like?

Beyond Leonard Bernstein itself, the audience over-indexes on Stonehill College (883.64×), Candide (operetta) (518.14×), On the Town (musical) (281.9×), and Minimal music (31.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Leonard Bernstein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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