Leonard Bernstein Audience in United States

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Leonard Bernstein has an estimated audience of 379,197 people in United States. 51.8% are female, 48.2% are male, average age 47.6. Top regions: California, New York, Arizona. Top brand affinities: Noi Bai International Airport, Stonehill College, Candide (operetta), On the Town (musical), Minimal music.

The average Leonard Bernstein fan in United States is 47.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Arizona. Top brand affinities include Noi Bai International Airport, Stonehill College, Candide (operetta), with strongest over-indexing on Noi Bai International Airport (1927.09× the country average). Demographically, the Leonard Bernstein audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Classical music

Demographics of Leonard Bernstein fans

Demographic split for Leonard Bernstein audience in United States
MetricValue
Female51.8%
Male48.2%
Average age47.6
Estimated audience size379,197

Audience persona

The typical Leonard Bernstein fan in United States is balanced, around 47.6 years old, with strong Sustainability tendencies and a notable affinity for Noi Bai International Airport.

Top regions in United States

Top regions ranked by reach for Leonard Bernstein in United States
RegionReachAffinity
California40,4460.97×
New York31,0131.46×
Arizona26,9243.48×
Texas22,8590.7×
Florida20,6570.8×
Pennsylvania12,9521.01×
Illinois12,5931×
Massachusetts11,4351.53×
Alabama11,2322.12×
New Jersey10,3251.07×
Ohio10,0780.86×
North Carolina8,8560.78×
Virginia8,8530.96×
Tennessee8,6831.14×
Georgia8,1870.7×
Michigan8,1830.83×
Washington7,9801.05×
Maryland6,6331.02×
Colorado6,1551.03×
Indiana5,6390.81×
Minnesota5,4971.01×
Wisconsin5,2530.92×
Missouri5,2090.85×
Connecticut5,1841.36×
Oregon4,5981.06×
South Carolina4,2640.75×
Kentucky3,7000.78×
Louisiana3,0930.63×
Utah2,9960.88×
Oklahoma2,9500.7×
Iowa2,3640.76×
Kansas2,3470.79×
Nevada2,2900.62×
Arkansas1,9060.61×
Alaska1,8942.34×
Mississippi1,6740.54×
Washington, District of Columbia1,6681.46×
New Hampshire1,6441.1×
Maine1,5641.15×
New Mexico1,5080.79×
Idaho1,4290.75×
Nebraska1,4060.74×
Rhode Island1,3241.1×
Hawaii1,2370.76×
West Virginia1,0320.58×
Vermont8991.35×
Montana8470.8×
Delaware8320.8×
South Dakota4850.55×
North Dakota4720.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leonard Bernstein audience
BrandAffinityCategory
Noi Bai International Airport1927.09×Travel & Leisure
Stonehill College883.64×Business & Career
Candide (operetta)518.14×Music & Radio
On the Town (musical)281.9×Music & Radio
Minimal music31.7×Music & Radio
Operetta266.46×Arts & Culture
20th-century classical music63.46×Music & Radio
Yuja Wang81.7×Music & Radio
The Washington Post12.19×News
Viola28.09×Music & Radio
Edinburgh International Festival265.13×Music & Radio
New York Philharmonic65.29×Arts & Culture
Patti LuPone39.49×Movies & TV
Deutsche Grammophon131.83×Music & Radio
Film score13.07×Music & Radio
Philip Glass79.67×Music & Radio
Dmitri Shostakovich58.49×Music & Radio
Gustav Mahler88.77×Music & Radio
Lang Lang (pianist)90.32×Music & Radio
Anna Netrebko161.18×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leonard Bernstein audience
TraitClusterScore
SustainabilityBALANCE1.87
TraditionCONSERVATISM1.8
LGBTQ+ IdentityOPEN1.72
SpiritualityBALANCE1.65
TravellingTHRILL1.5
Design AffinityPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Leonard Bernstein
CountryShare
United States26.2%
Germany11.5%
Italy5.5%

See Leonard Bernstein audiences in other countries

More Classical music audiences in United States

Frequently asked questions

How many fans does Leonard Bernstein have in United States?

Leonard Bernstein has an estimated audience of 379,197 people in United States, concentrated in California and New York.

What is the gender split and age of Leonard Bernstein fans?

51.8% of Leonard Bernstein fans are female, 48.2% are male, with an average age of 47.6 years.

Which brands do Leonard Bernstein fans like most?

Leonard Bernstein fans show strongest brand affinity for Noi Bai International Airport (1927.09×), Stonehill College (883.64×), and Candide (operetta) (518.14×) over the country average.

Where do Leonard Bernstein fans live in United States?

Leonard Bernstein fans in United States are most concentrated in California (reach 40,446), New York (reach 31,013), and Arizona (reach 26,924). These three regions account for the largest share of the active audience.

What other brands do Leonard Bernstein fans also like?

Beyond Leonard Bernstein itself, the audience over-indexes on Stonehill College (883.64×), Candide (operetta) (518.14×), On the Town (musical) (281.9×), and Minimal music (31.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leonard Bernstein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.