Yuja Wang Audience in United States

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Yuja Wang has an estimated audience of 476,593 people in United States. 39.8% are female, 60.2% are male, average age 51.7. Top regions: California, New York, Texas. Top brand affinities: Franz Liszt, Contemporary classical music, Vienna Philharmonic, The IT Crowd, Carnegie Hall.

The average Yuja Wang fan in United States is 51.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Franz Liszt, Contemporary classical music, Vienna Philharmonic, with strongest over-indexing on Franz Liszt (156.35× the country average). Demographically, the Yuja Wang audience skews more male with an average age of 51.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Classical music

Demographics of Yuja Wang fans

Demographic split for Yuja Wang audience in United States
MetricValue
Female39.8%
Male60.2%
Average age51.7
Estimated audience size476,593

Audience persona

The typical Yuja Wang fan in United States is more male, around 51.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Franz Liszt.

Top regions in United States

Top regions ranked by reach for Yuja Wang in United States
RegionReachAffinity
California107,8022.06×
New York60,4912.27×
Texas27,3690.67×
Massachusetts24,0602.56×
Pennsylvania22,8461.42×
Florida22,5690.7×
Illinois22,5241.42×
Ohio19,2571.31×
New Jersey18,1411.5×
Washington15,7711.65×
Virginia14,8031.28×
North Carolina11,3010.79×
Georgia11,2380.77×
Michigan11,0440.89×
Maryland10,2091.25×
Colorado10,0181.33×
Connecticut7,5061.57×
Indiana6,9790.8×
Arizona6,7360.69×
Minnesota6,4830.95×
Oregon6,0611.11×
Tennessee5,8070.61×
New Hampshire5,2502.8×
Missouri5,1800.67×
Wisconsin5,1080.71×
South Carolina3,8330.53×
Nevada3,7140.81×
Kentucky3,4590.58×
Utah3,3210.78×
Louisiana3,1180.51×
Hawaii3,0071.47×
Oklahoma2,8840.54×
Alabama2,4900.37×
Washington, District of Columbia2,3701.65×
New Mexico2,1720.91×
Kansas2,1670.58×
Iowa2,1330.54×
Nebraska2,0590.86×
Maine1,8791.1×
Rhode Island1,8401.21×
Idaho1,7870.75×
Mississippi1,5350.39×
Arkansas1,4750.38×
Delaware1,1960.91×
Montana9540.72×
West Virginia9250.42×
Vermont9111.09×
Alaska6150.6×
Wyoming5400.76×
South Dakota4560.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yuja Wang audience
BrandAffinityCategory
Franz Liszt156.35×Music & Radio
Contemporary classical music40.38×Music & Radio
Vienna Philharmonic122.02×Travel & Leisure
The IT Crowd78.28×Movies & TV
Carnegie Hall44.76×Arts & Culture
Leonard Bernstein67.44×Music & Radio
Horoscope9.21×Health
Day trading10.31×Business & Career
Claude Debussy54.01×Music & Radio
Oblivion (2013 film)20×Movies & TV
Gustav Klimt28.67×Arts & Culture
MSN3.2×News
Choi Siwon57.69×Music & Radio
Cello6.81×Music & Radio
Blended whiskey9.03×Food & Beverages
Glam rock14.91×Music & Radio
Bass guitar3.65×Music & Radio
Whole grain10.49×Food & Beverages
Boston Marathon10.33×Sports
Luxury Travel8.31×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yuja Wang audience
TraitClusterScore
Luxury OrientationPREMIUM2.41
Risk AppetiteTHRILL2.34
TraditionCONSERVATISM1.82
TravellingTHRILL1.81
Community OrientationOPEN1.31
IndulgenceJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for Yuja Wang
CountryShare
United States23.2%
France13.2%
Germany12.7%

See Yuja Wang audiences in other countries

More Classical music audiences in United States

Frequently asked questions

How many fans does Yuja Wang have in United States?

Yuja Wang has an estimated audience of 476,593 people in United States, concentrated in California and New York.

What is the gender split and age of Yuja Wang fans?

39.8% of Yuja Wang fans are female, 60.2% are male, with an average age of 51.7 years.

Which brands do Yuja Wang fans like most?

Yuja Wang fans show strongest brand affinity for Franz Liszt (156.35×), Contemporary classical music (40.38×), and Vienna Philharmonic (122.02×) over the country average.

Where do Yuja Wang fans live in United States?

Yuja Wang fans in United States are most concentrated in California (reach 107,802), New York (reach 60,491), and Texas (reach 27,369). These three regions account for the largest share of the active audience.

What other brands do Yuja Wang fans also like?

Beyond Yuja Wang itself, the audience over-indexes on Contemporary classical music (40.38×), Vienna Philharmonic (122.02×), The IT Crowd (78.28×), and Carnegie Hall (44.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yuja Wang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.