Rimowa Audience in United States

Rimowa logo

Rimowa has an estimated audience of 1,477,402 people in United States. 60.7% are female, 39.3% are male, average age 40.0. Top regions: California, New York, Florida. Top brand affinities: Yahoo!奇摩名人娛樂, Asia, Southeast Asia, Suitcase, Yuja Wang.

The average Rimowa fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Yahoo!奇摩名人娛樂, Asia, Southeast Asia, with strongest over-indexing on Yahoo!奇摩名人娛樂 (30.08× the country average). Demographically, the Rimowa audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

Demographics of Rimowa fans

Demographic split for Rimowa audience in United States
MetricValue
Female60.7%
Male39.3%
Average age40.0
Estimated audience size1,477,402

Audience persona

The typical Rimowa fan in United States is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Rimowa in United States
RegionReachAffinity
California491,2723.02×
New York283,3743.43×
Florida162,1591.62×
Texas153,8311.21×
New Jersey66,1091.76×
Illinois59,2731.2×
Massachusetts55,3221.9×
Washington51,9231.75×
Georgia48,3721.06×
Virginia41,3191.15×
Nevada38,5832.7×
Pennsylvania35,7080.72×
Hawaii35,2905.56×
North Carolina29,2060.66×
Arizona27,7370.92×
Maryland25,6481.01×
Michigan24,6470.64×
Ohio22,7290.5×
Colorado22,1410.95×
Tennessee16,8840.57×
Connecticut16,5091.11×
Oregon15,8110.93×
Indiana13,3240.49×
Minnesota13,0460.62×
South Carolina11,8600.53×
Missouri11,7430.49×
Washington, District of Columbia11,6162.62×
Louisiana10,8140.57×
Utah10,3160.78×
Wisconsin10,2480.46×
Alabama8,9090.43×
Kentucky7,9100.43×
Oklahoma7,2550.44×
Kansas5,1260.44×
Arkansas5,1050.42×
Iowa4,3680.36×
Rhode Island4,1010.87×
Mississippi3,8690.32×
New Hampshire3,6480.63×
New Mexico3,5790.48×
Idaho3,5480.48×
Nebraska2,8320.38×
Maine2,8160.53×
Alaska2,6350.83×
Delaware2,4110.59×
West Virginia2,1190.31×
Montana1,9530.48×
Vermont1,4480.56×
North Dakota1,1630.38×
Wyoming9590.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rimowa audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂30.08×Internet & Social Media
Asia6.65×Travel & Leisure
Southeast Asia8.29×Travel & Leisure
Suitcase21.33×Fashion & Accessoires
Yuja Wang36.26×Music & Radio
Baggage4.51×Fashion & Accessoires
Ed Hardy15.7×Fashion & Accessoires
Evisu43.5×Fashion & Accessoires
Men's clothing3.2×Fashion & Accessoires
Malaysia8.33×Travel & Leisure
Food and drink1.62×Food & Beverages
Thom Browne23.24×Fashion & Accessoires
Child2.05×Kids & Family
San Francisco Bay Area4.61×Travel & Leisure
Uniqlo5.61×Shopping
Food1.59×Food & Beverages
Jumeirah (hotel chain)70.83×Travel & Leisure
Woman2×Kids & Family
Issey Miyake15.71×Fashion & Accessoires
Manhattan3.24×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rimowa audience
TraitClusterScore
Design AffinityPREMIUM4.34
TravellingTHRILL3.28
Quality AwarenessPREMIUM2.82
Luxury OrientationPREMIUM2.72
LGBTQ+ IdentityOPEN2.16
IndulgenceJOY2.15

Worldwide distribution

Worldwide audience distribution share by country for Rimowa
CountryShare
China13.0%
United States12.3%
Japan10.4%

See Rimowa audiences in other countries

More Bags and accessories audiences in United States

Frequently asked questions

How many fans does Rimowa have in United States?

Rimowa has an estimated audience of 1,477,402 people in United States, concentrated in California and New York.

What is the gender split and age of Rimowa fans?

60.7% of Rimowa fans are female, 39.3% are male, with an average age of 40.0 years.

Which brands do Rimowa fans like most?

Rimowa fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (30.08×), Asia (6.65×), and Southeast Asia (8.29×) over the country average.

Where do Rimowa fans live in United States?

Rimowa fans in United States are most concentrated in California (reach 491,272), New York (reach 283,374), and Florida (reach 162,159). These three regions account for the largest share of the active audience.

What other brands do Rimowa fans also like?

Beyond Rimowa itself, the audience over-indexes on Asia (6.65×), Southeast Asia (8.29×), Suitcase (21.33×), and Yuja Wang (36.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rimowa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.