Rascasse Audience Intelligence

Rimowa Target Market in United States

A data profile of the people who buy, follow and care about Rimowa in United States — modelled from more than twelve digital signal sources. Rimowa has an estimated audience of 1,513,960 people in United States.

#9among Bags and accessories in United States#1833among Brand in United States#778in Fashion & Accessoires

The average Rimowa fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Asia, Southeast Asia, Suitcase, with strongest over-indexing on Asia (6.65× the country average).

Demographically, the Rimowa audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rimowa fan in United States is more female, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Asia.

Category: Fashion & Accessoires · Type: Brand · Subtype: Bags and accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rimowa profile in United States.

Audience size
1.5M
in United States
Gender
60.7%♀
39.3% male
Age
40.0
average years
Country rank
#17636
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rimowa

60.7% are female, 39.3% are male, average age 40.0.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Rimowa audience in United States
MetricValue
Female60.7%
Male39.3%
Average age40.0
Estimated audience size1,513,960
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Rimowa audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3920%
40-4921%
50+21%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Rimowa audience comes from United States.

Worldwide audience distribution share by country for Rimowa
CountryShare
China12.6%
United States12.3%
Japan10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rimowa audience in United States is strongest.

Fig. 05

Top regions by affinity

Rimowa customers by region in United States
#RegionReachAffinity×
01Hawaii~40K5.84×
02New York~300K3.47×
03California~500K2.80×
04Nevada~40K2.76×
05Washington, District of Columbia~10K2.28×
06Massachusetts~60K1.90×
07Florida~200K1.74×
08New Jersey~60K1.70×
09Washington~50K1.57×
10Texas~200K1.20×
11Illinois~50K1.11×
12Connecticut~20K1.08×
13Virginia~40K1.07×
14Georgia~50K1.03×
15Maryland~20K0.96×
16Arizona~30K0.94×
17Colorado~20K0.91×
18Alaska~3K0.90×
19Rhode Island~4K0.89×
20Oregon~10K0.88×
21Utah~10K0.75×
22New Hampshire~4K0.71×
23Vermont~2K0.71×
24Pennsylvania~30K0.70×
25North Carolina~30K0.67×
26Delaware~3K0.67×
27Maine~3K0.64×
28Michigan~20K0.63×
29Louisiana~10K0.63×
30Tennessee~20K0.61×
31Minnesota~10K0.61×
32Montana~2K0.61×
33North Dakota~2K0.61×
34New Mexico~4K0.60×
35Idaho~4K0.58×
36South Dakota~2K0.57×
37South Carolina~10K0.56×
38Kansas~6K0.53×
39Missouri~10K0.52×
40Oklahoma~8K0.51×
41Arkansas~6K0.51×
42Nebraska~4K0.51×
43Ohio~20K0.50×
44Indiana~10K0.50×
45West Virginia~3K0.50×
46Alabama~10K0.49×
47Kentucky~9K0.49×
48Wisconsin~10K0.48×
49Mississippi~6K0.48×
50Iowa~5K0.44×
Fig. 06

Affinity by region

Affinity by region — Rimowa, United States
0.44×1.00×5.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rimowa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rimowa audience
#·InterestCategoryAffinity×
01Jumeirah (hotel chain)Travel & Leisure70.83×
02EvisuFashion & Accessoires43.50×
03Yuja WangMusic & Radio36.26×
04Thom BrowneFashion & Accessoires23.24×
05SuitcaseFashion & Accessoires21.33×
06Issey MiyakeFashion & Accessoires15.71×
07Ed HardyFashion & Accessoires15.70×
08MalaysiaTravel & Leisure8.33×
09Southeast AsiaTravel & Leisure8.29×
10AsiaTravel & Leisure6.65×
11UniqloShopping5.61×
12San Francisco Bay AreaTravel & Leisure4.61×
13BaggageFashion & Accessoires4.51×
14ManhattanTravel & Leisure3.24×
15Men's clothingFashion & Accessoires3.20×
16ChildKids & Family2.05×
17WomanKids & Family2.00×
18ComputersTechnology & Electronics1.63×
19Food and drinkFood & Beverages1.62×
20FoodFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rimowa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rimowa audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.62×
Luxury OrientationPREMIUM2.08×
Design AffinityPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rimowa audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.61×
TraditionCONSERVATISM0.63×
Family OrientationCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rimowa's target market in United States?

Rimowa's target market in United States covers an estimated 1,513,960 people, concentrated in California and New York.

02

What is the gender split and age of Rimowa customers?

60.7% of the Rimowa audience are female, 39.3% are male, with an average age of 40.0 years.

03

Which brands do Rimowa fans like most?

Rimowa fans show strongest brand affinity for Asia (6.65×), Southeast Asia (8.29×), and Suitcase (21.33×) over the country average.

04

Where do Rimowa fans live in United States?

Rimowa fans in United States are most concentrated in California (reach ~500K), New York (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rimowa fans also like?

Beyond Rimowa itself, the audience over-indexes on Southeast Asia (8.29×), Suitcase (21.33×), Yuja Wang (36.26×), and Baggage (4.51×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Rimowa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rimowa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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