Southeast Asia Audience in United States

Southeast Asia logo

Southeast Asia has an estimated audience of 12,120,081 people in United States. 51.8% are female, 48.2% are male, average age 41.6. Top regions: California, Texas, New York. Top brand affinities: Cam Ward, Elsword, Urban Outfitters, Voter registration, Nationality.

The average Southeast Asia fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Cam Ward, Elsword, Urban Outfitters, with strongest over-indexing on Cam Ward (8.37× the country average). Demographically, the Southeast Asia audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Southeast Asia fans

Demographic split for Southeast Asia audience in United States
MetricValue
Female51.8%
Male48.2%
Average age41.6
Estimated audience size12,120,081

Audience persona

The typical Southeast Asia fan in United States is balanced, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Cam Ward.

Top regions in United States

Top regions ranked by reach for Southeast Asia in United States
RegionReachAffinity
California2,454,2361.84×
Texas1,351,4871.3×
New York1,023,1941.51×
Florida774,2600.94×
Illinois466,0591.15×
Georgia461,6411.24×
Pennsylvania396,4600.97×
Washington386,6821.59×
Virginia365,4741.24×
North Carolina356,3990.98×
Massachusetts332,7421.39×
New Jersey331,2691.07×
Ohio275,6110.74×
Michigan261,8970.83×
Maryland261,3651.25×
Arizona230,9600.93×
Minnesota214,2761.23×
Indiana197,5060.89×
Colorado181,5300.95×
Tennessee179,9310.74×
Wisconsin154,0960.85×
Oregon152,6501.1×
South Carolina151,9550.83×
Missouri147,8990.76×
Connecticut136,8301.13×
Nevada135,8821.16×
Hawaii126,7232.43×
Louisiana113,8910.73×
Kentucky112,2200.74×
Oklahoma111,8020.83×
Alabama110,0920.65×
Utah108,1841×
Kansas83,7000.88×
Iowa79,7450.8×
Washington, District of Columbia75,4102.07×
Arkansas72,3040.72×
Mississippi63,0610.63×
Idaho49,2770.81×
Nebraska48,5670.8×
New Hampshire41,8230.88×
New Mexico41,2620.68×
Rhode Island36,7610.95×
West Virginia34,0020.6×
Maine32,5990.75×
Delaware28,1680.84×
Alaska27,7621.07×
Montana23,0690.69×
Vermont19,3510.91×
South Dakota17,4620.62×
North Dakota17,1380.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southeast Asia audience
BrandAffinityCategory
Cam Ward8.37×Sports
Elsword19.74×Games
Urban Outfitters2.24×Shopping
Voter registration5.36×Politics & Society
Nationality1.84×Politics & Society
Electrolyte3.81×Health
Chromebook4.43×Technology & Electronics
Bank account1.7×Business & Career
Regional styles of Mexican music1.71×Music & Radio
Exelon9.59×Home & Garden
Sears2.08×Shopping
Home staging2.52×Home & Garden
UK garage2.58×Music & Radio
Nuts (film)2.6×Movies & TV
Wikia1.51×Internet & Social Media
Hayward, California4.82×Travel & Leisure
Definitive Technology18.61×Technology & Electronics
Jeep Wagoneer2.47×Cars & Mobility
EShakti4.41×Shopping
Asajj Ventress5.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southeast Asia audience
TraitClusterScore
PatriotismCONSERVATISM1.89
TravellingTHRILL1.53
SpiritualityBALANCE1.43
Community OrientationOPEN1.35
ExtroversionTHRILL1.34
Risk AppetiteTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Southeast Asia
CountryShare
Indonesia9.5%
United States9.0%
Philippines8.0%

See Southeast Asia audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Southeast Asia have in United States?

Southeast Asia has an estimated audience of 12,120,081 people in United States, concentrated in California and Texas.

What is the gender split and age of Southeast Asia fans?

51.8% of Southeast Asia fans are female, 48.2% are male, with an average age of 41.6 years.

Which brands do Southeast Asia fans like most?

Southeast Asia fans show strongest brand affinity for Cam Ward (8.37×), Elsword (19.74×), and Urban Outfitters (2.24×) over the country average.

Where do Southeast Asia fans live in United States?

Southeast Asia fans in United States are most concentrated in California (reach 2,454,236), Texas (reach 1,351,487), and New York (reach 1,023,194). These three regions account for the largest share of the active audience.

What other brands do Southeast Asia fans also like?

Beyond Southeast Asia itself, the audience over-indexes on Elsword (19.74×), Urban Outfitters (2.24×), Voter registration (5.36×), and Nationality (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southeast Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.