Rascasse Audience Intelligence

Tofu Audience in United States

A data profile of the people who buy, follow and care about Tofu in United States — modelled from more than twelve digital signal sources. Tofu has an estimated audience of 993,074 people in United States.

#161among Dish in United States#8686among Topic in United States#1323in Food & Beverages

The average Tofu fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Indonesia, Mongolia, North Korea, with strongest over-indexing on Indonesia (17.25× the country average).

Demographically, the Tofu audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tofu fan in United States is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Indonesia.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tofu profile in United States.

Audience size
993K
in United States
Gender
61.8%♀
38.2% male
Age
39.9
average years
Country rank
#23781
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tofu fans

61.8% are female, 38.2% are male, average age 39.9.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Tofu audience in United States
MetricValue
Female61.8%
Male38.2%
Average age39.9
Estimated audience size993,074
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Tofu audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4922%
50+21%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Tofu audience comes from United States.

Worldwide audience distribution share by country for Tofu
CountryShare
Taiwan14.6%
United States10.1%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tofu audience in United States is strongest.

Fig. 05

Top regions by affinity

Tofu fans by region: top regions in United States
#RegionReachAffinity×
01New York~80K1.42×
02Texas~100K1.32×
03California~100K1.25×
04Georgia~40K1.25×
05New Jersey~30K1.18×
06Illinois~40K1.16×
07Washington~20K1.15×
08Florida~80K1.14×
09Hawaii~5K1.13×
10North Carolina~30K1.09×
11Louisiana~10K1.08×
12Virginia~30K1.07×
13Massachusetts~20K1.07×
14Arizona~20K1.06×
15Maryland~20K1.05×
16Connecticut~10K1.04×
17Nevada~10K1.04×
18Arkansas~8K1.04×
19Tennessee~20K1.03×
20Indiana~20K1.03×
21Washington, District of Columbia~3K1.03×
22Pennsylvania~30K1.02×
23Oklahoma~10K1.02×
24Mississippi~8K1.01×
25Kansas~8K1.01×
26New Mexico~5K1.01×
27Alabama~10K1.00×
28Minnesota~10K0.99×
29Kentucky~10K0.99×
30Nebraska~5K0.98×
31Missouri~20K0.97×
32South Carolina~10K0.97×
33Oregon~10K0.96×
34Rhode Island~3K0.95×
35Ohio~30K0.93×
36Michigan~20K0.93×
37Delaware~3K0.92×
38Alaska~2K0.92×
39North Dakota~2K0.92×
40Iowa~7K0.91×
41South Dakota~2K0.91×
42Wisconsin~10K0.89×
43Utah~8K0.89×
44West Virginia~4K0.89×
45Colorado~10K0.87×
46Idaho~4K0.83×
47Maine~3K0.82×
48New Hampshire~3K0.79×
49Vermont~1K0.78×
50Montana~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Tofu, United States
0.77×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tofu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tofu audience
#·InterestCategoryAffinity×
01PartyNextDoorMusic & Radio26.80×
02MacauTravel & Leisure20.00×
03BulgariaTravel & Leisure19.43×
04MongoliaTravel & Leisure19.34×
05North KoreaTravel & Leisure19.24×
06IndonesiaTravel & Leisure17.25×
07MalaysiaTravel & Leisure16.37×
08South AfricaTravel & Leisure15.89×
09CambodiaTravel & Leisure15.16×
10DenmarkTravel & Leisure15.13×
11Czech RepublicTravel & Leisure14.90×
12EnglandTravel & Leisure13.97×
13Southeast AsiaTravel & Leisure12.86×
14ThailandTravel & Leisure12.80×
15PhilippinesTravel & Leisure11.28×
16New ZealandTravel & Leisure9.91×
17San Jose, CaliforniaTravel & Leisure8.89×
18ChinaTravel & Leisure7.38×
19IndiaTravel & Leisure7.13×
20AsiaTravel & Leisure5.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tofu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tofu audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.54×
MindfulnessBALANCE1.87×
Healthy LifestyleBALANCE1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tofu audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.05×
Social Media UsageJOY1.11×
ExtroversionTHRILL1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tofu have in United States?

Tofu has an estimated audience of 993,074 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tofu fans?

61.8% of Tofu fans are female, 38.2% are male, with an average age of 39.9 years.

03

Which brands do Tofu fans like most?

Tofu fans show strongest brand affinity for Indonesia (17.25×), Mongolia (19.34×), and North Korea (19.24×) over the country average.

04

Where do Tofu fans live in United States?

Tofu fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Tofu fans also like?

Beyond Tofu itself, the audience over-indexes on Mongolia (19.34×), North Korea (19.24×), South Africa (15.89×), and Philippines (11.28×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tofu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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