Bulgaria Audience in United States

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Bulgaria has an estimated audience of 2,599,423 people in United States. 47.9% are female, 52.1% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Definitive Technology, Nationality, Urban Outfitters, Minnesota, Hebe.

The average Bulgaria fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Definitive Technology, Nationality, Urban Outfitters, with strongest over-indexing on Definitive Technology (120× the country average). Demographically, the Bulgaria audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Bulgaria fans

Demographic split for Bulgaria audience in United States
MetricValue
Female47.9%
Male52.1%
Average age43.7
Estimated audience size2,599,423

Audience persona

The typical Bulgaria fan in United States is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Definitive Technology.

Top regions in United States

Top regions ranked by reach for Bulgaria in United States
RegionReachAffinity
California330,6231.16×
Texas222,6551×
Florida196,2211.11×
New York177,1691.22×
Illinois108,9121.26×
Pennsylvania85,4200.98×
Georgia79,8061×
North Carolina79,0471.01×
Virginia75,6171.19×
New Jersey71,4511.08×
Massachusetts71,3961.39×
Ohio70,0570.87×
Washington67,2921.29×
Michigan62,7440.92×
Arizona52,7290.99×
Maryland48,5641.09×
Tennessee46,4250.89×
Colorado46,3341.13×
Indiana40,8610.86×
Missouri38,9600.93×
Minnesota38,2451.03×
Wisconsin36,8890.94×
Oregon36,0121.21×
South Carolina32,8490.84×
Nevada30,4531.21×
Kentucky28,0790.86×
Alabama27,1790.75×
Connecticut26,8051.03×
Louisiana25,6590.77×
Oklahoma25,5050.88×
Utah25,0471.08×
Kansas18,2120.89×
Iowa16,9290.79×
Arkansas16,0900.75×
Mississippi13,6830.64×
Idaho13,1501.01×
Washington, District of Columbia12,4681.6×
Hawaii11,2091×
Maine11,0181.18×
New Mexico10,9020.84×
New Hampshire10,8311.06×
Nebraska10,7820.83×
West Virginia8,3930.69×
Alaska8,3621.5×
Rhode Island7,8760.95×
Montana6,9090.96×
Delaware6,4100.89×
South Dakota5,0080.83×
Vermont4,7251.04×
North Dakota3,6520.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bulgaria audience
BrandAffinityCategory
Definitive Technology120×Technology & Electronics
Nationality3.76×Politics & Society
Urban Outfitters3.07×Shopping
Minnesota2.86×Travel & Leisure
Hebe10.3×Home & Garden
Jesse Plemons3.92×Movies & TV
Electrolyte4.5×Health
Exelon15.71×Home & Garden
UK garage4.33×Music & Radio
JDSU1.95×Business & Career
Justice1.7×Politics & Society
Biblical inspiration4.89×Politics & Society
Kendra Scott1.63×Fashion & Accessoires
Nebraska Cornhuskers football1.87×Sports
Buying and Selling Real Estate3.86×Home & Garden
Atkins diet2.55×Health
Voter registration2.34×Politics & Society
Dental hygienist3.11×Health
Cachorros5.71×Pets & Animals
Kento Yamazaki4.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bulgaria audience
TraitClusterScore
PatriotismCONSERVATISM2.88
SpiritualityBALANCE1.81
Early Adopter MentalityPOWER1.55
TravellingTHRILL1.53
Quality AwarenessPREMIUM1.39
Need for SecurityCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Bulgaria
CountryShare
Germany11.5%
Vietnam9.0%
Turkey7.1%

See Bulgaria audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Bulgaria have in United States?

Bulgaria has an estimated audience of 2,599,423 people in United States, concentrated in California and Texas.

What is the gender split and age of Bulgaria fans?

47.9% of Bulgaria fans are female, 52.1% are male, with an average age of 43.7 years.

Which brands do Bulgaria fans like most?

Bulgaria fans show strongest brand affinity for Definitive Technology (120×), Nationality (3.76×), and Urban Outfitters (3.07×) over the country average.

Where do Bulgaria fans live in United States?

Bulgaria fans in United States are most concentrated in California (reach 330,623), Texas (reach 222,655), and Florida (reach 196,221). These three regions account for the largest share of the active audience.

What other brands do Bulgaria fans also like?

Beyond Bulgaria itself, the audience over-indexes on Nationality (3.76×), Urban Outfitters (3.07×), Minnesota (2.86×), and Hebe (10.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bulgaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.