Rascasse Audience Intelligence

Bulgaria Audience in United States

A data profile of the people who buy, follow and care about Bulgaria in United States — modelled from more than twelve digital signal sources. Bulgaria has an estimated audience of 2,599,423 people in United States.

#103among Country in United States#883among POI in United States#927in Travel & Leisure

The average Bulgaria fan in United States is 43.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Confucianism, North Korea, Mongolia, with strongest over-indexing on Confucianism (83.54× the country average).

Demographically, the Bulgaria audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bulgaria fan in United States is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Confucianism.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bulgaria profile in United States.

Audience size
2.6M
in United States
Gender
47.9%♀
52.1% male
Age
43.7
average years
Country rank
#11567
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bulgaria fans

47.9% are female, 52.1% are male, average age 43.7.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Bulgaria audience in United States
MetricValue
Female47.9%
Male52.1%
Average age43.7
Estimated audience size2,599,423
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Bulgaria audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3917%
40-4920%
50+34%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Bulgaria audience comes from United States.

Worldwide audience distribution share by country for Bulgaria
CountryShare
Germany11.5%
Vietnam9.0%
Turkey7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bulgaria audience in United States is strongest.

Fig. 05

Top regions by affinity

Bulgaria fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~9K1.58×
02Washington, District of Columbia~10K1.47×
03Massachusetts~70K1.33×
04Washington~60K1.24×
05Maine~10K1.21×
06Illinois~100K1.19×
07Oregon~40K1.18×
08Virginia~70K1.15×
09Nevada~30K1.15×
10Utah~30K1.14×
11New York~200K1.12×
12New Hampshire~10K1.09×
13California~300K1.08×
14Colorado~40K1.08×
15Vermont~5K1.08×
16Florida~200K1.06×
17Maryland~50K1.06×
18Montana~8K1.05×
19New Jersey~70K1.04×
20Connecticut~30K1.03×
21Minnesota~40K1.02×
22Idaho~10K1.01×
23Hawaii~10K1.01×
24Rhode Island~8K0.99×
25Pennsylvania~90K0.98×
26Texas~200K0.97×
27Georgia~80K0.97×
28North Carolina~80K0.97×
29Arizona~50K0.97×
30Wisconsin~40K0.94×
31Kansas~20K0.93×
32Delaware~7K0.93×
33Missouri~40K0.92×
34South Dakota~6K0.92×
35Michigan~60K0.90×
36Oklahoma~30K0.90×
37Ohio~70K0.87×
38Tennessee~50K0.87×
39Indiana~40K0.86×
40South Carolina~30K0.86×
41Kentucky~30K0.86×
42Nebraska~10K0.86×
43Iowa~20K0.85×
44New Mexico~10K0.85×
45North Dakota~4K0.84×
46Louisiana~30K0.79×
47West Virginia~9K0.78×
48Arkansas~20K0.77×
49Alabama~30K0.76×
50Mississippi~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Bulgaria, United States
0.67×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bulgaria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bulgaria audience
#·InterestCategoryAffinity×
01ConfucianismPolitics & Society83.54×
02PostgreSQLTechnology & Electronics64.56×
03Coppa ItaliaSports59.67×
04LithuaniaTravel & Leisure22.15×
05HungaryTravel & Leisure20.32×
06Vietnam AirlinesTravel & Leisure20.00×
07TofuFood & Beverages19.43×
08Turkish AirlinesTravel & Leisure16.74×
09Czech RepublicTravel & Leisure15.79×
10Kitchen gardenHome & Garden13.74×
11North KoreaTravel & Leisure13.68×
12CambodiaTravel & Leisure11.58×
13MongoliaTravel & Leisure10.39×
14Data scienceBusiness & Career7.35×
15MalaysiaTravel & Leisure6.17×
16Web serverTechnology & Electronics6.14×
17South AfricaTravel & Leisure5.36×
18New ZealandTravel & Leisure4.47×
19FedExBusiness & Career3.08×
20FIFA World CupSports2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bulgaria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bulgaria audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.37×
SpiritualityBALANCE2.03×
Early Adopter MentalityPOWER1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bulgaria audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
ExtroversionTHRILL0.79×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bulgaria have in United States?

Bulgaria has an estimated audience of 2,599,423 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bulgaria fans?

47.9% of Bulgaria fans are female, 52.1% are male, with an average age of 43.7 years.

03

Which brands do Bulgaria fans like most?

Bulgaria fans show strongest brand affinity for Confucianism (83.54×), North Korea (13.68×), and Mongolia (10.39×) over the country average.

04

Where do Bulgaria fans live in United States?

Bulgaria fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bulgaria fans also like?

Beyond Bulgaria itself, the audience over-indexes on North Korea (13.68×), Mongolia (10.39×), Turkish Airlines (16.74×), and Lithuania (22.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Bulgaria audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bulgaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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