Bulgaria Audience in United States

Bulgaria has an estimated audience of 2,599,423 people in United States. 47.9% are female, 52.1% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Confucianism, PostgreSQL, Coppa Italia, North Korea, Czech Republic.

The average Bulgaria fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Confucianism, PostgreSQL, Coppa Italia, with strongest over-indexing on Confucianism (120× the country average). Demographically, the Bulgaria audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Bulgaria fans

Demographic split for Bulgaria audience in United States
MetricValue
Female47.9%
Male52.1%
Average age43.7
Estimated audience size2,599,423

Audience persona

The typical Bulgaria fan in United States is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Confucianism.

Top regions in United States

Top regions ranked by reach for Bulgaria in United States
RegionReachAffinity
California330,6231.16×
Texas222,6551×
Florida196,2211.11×
New York177,1691.22×
Illinois108,9121.26×
Pennsylvania85,4200.98×
Georgia79,8061×
North Carolina79,0471.01×
Virginia75,6171.19×
New Jersey71,4511.08×
Massachusetts71,3961.39×
Ohio70,0570.87×
Washington67,2921.29×
Michigan62,7440.92×
Arizona52,7290.99×
Maryland48,5641.09×
Tennessee46,4250.89×
Colorado46,3341.13×
Indiana40,8610.86×
Missouri38,9600.93×
Minnesota38,2451.03×
Wisconsin36,8890.94×
Oregon36,0121.21×
South Carolina32,8490.84×
Nevada30,4531.21×
Kentucky28,0790.86×
Alabama27,1790.75×
Connecticut26,8051.03×
Louisiana25,6590.77×
Oklahoma25,5050.88×
Utah25,0471.08×
Kansas18,2120.89×
Iowa16,9290.79×
Arkansas16,0900.75×
Mississippi13,6830.64×
Idaho13,1501.01×
Washington, District of Columbia12,4681.6×
Hawaii11,2091×
Maine11,0181.18×
New Mexico10,9020.84×
New Hampshire10,8311.06×
Nebraska10,7820.83×
West Virginia8,3930.69×
Alaska8,3621.5×
Rhode Island7,8760.95×
Montana6,9090.96×
Delaware6,4100.89×
South Dakota5,0080.83×
Vermont4,7251.04×
North Dakota3,6520.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bulgaria audience
BrandAffinityCategory
Confucianism120×Politics & Society
PostgreSQL93.96×Technology & Electronics
Coppa Italia103.81×Sports
North Korea14.27×Travel & Leisure
Czech Republic15.6×Travel & Leisure
Cambodia15.71×Travel & Leisure
Lithuania20.11×Travel & Leisure
Hungary17.73×Travel & Leisure
Malaysia8.03×Travel & Leisure
Mongolia6.66×Travel & Leisure
FIFA World Cup2.64×Sports
Premier League4.89×Sports
Wembley Stadium34.56×Sports
Hobby Lobby2.19×Home & Garden
Vietnam Airlines20×Travel & Leisure
Kitchen garden14.2×Home & Garden
Planet Fitness2.17×Sports
South Africa5.39×Travel & Leisure
KT TAPE16.57×Health
Fox News Channel1.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bulgaria audience
TraitClusterScore
PatriotismCONSERVATISM2.88
SpiritualityBALANCE1.81
Early Adopter MentalityPOWER1.55
TravellingTHRILL1.53
Quality AwarenessPREMIUM1.39
Need for SecurityCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Bulgaria
CountryShare
Germany11.5%
Vietnam9.0%
Turkey7.1%

See Bulgaria audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Bulgaria have in United States?

Bulgaria has an estimated audience of 2,599,423 people in United States, concentrated in California and Texas.

What is the gender split and age of Bulgaria fans?

47.9% of Bulgaria fans are female, 52.1% are male, with an average age of 43.7 years.

Which brands do Bulgaria fans like most?

Bulgaria fans show strongest brand affinity for Confucianism (120×), PostgreSQL (93.96×), and Coppa Italia (103.81×) over the country average.

Where do Bulgaria fans live in United States?

Bulgaria fans in United States are most concentrated in California (reach 330,623), Texas (reach 222,655), and Florida (reach 196,221). These three regions account for the largest share of the active audience.

What other brands do Bulgaria fans also like?

Beyond Bulgaria itself, the audience over-indexes on PostgreSQL (93.96×), Coppa Italia (103.81×), North Korea (14.27×), and Czech Republic (15.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bulgaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.