Bulgaria Audience in Germany
Bulgaria has an estimated audience of 5,745,819 people in Germany. 52.9% are female, 47.1% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Gil Ofarim, Stradivarius, Natural rubber, Este, Veneto.
The average Bulgaria fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Gil Ofarim, Stradivarius, with strongest over-indexing on Progressive rock (2.45× the country average). Demographically, the Bulgaria audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Bulgaria fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 42.5 |
| Estimated audience size | 5,745,819 |
Audience persona
The typical Bulgaria fan in Germany is balanced, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,373,975 | 1.09× |
| Bayern | 1,008,003 | 1.09× |
| Baden-Württemberg | 844,565 | 1.08× |
| Niedersachsen | 578,842 | 1.04× |
| Hessen | 432,343 | 0.99× |
| Sachsen | 307,440 | 1.09× |
| Rheinland-Pfalz | 298,452 | 1.04× |
| Berlin | 269,561 | 1.05× |
| Schleswig-Holstein | 216,556 | 1.05× |
| Brandenburg | 162,345 | 0.91× |
| Sachsen-Anhalt | 133,306 | 0.9× |
| Thüringen | 132,073 | 0.9× |
| Hamburg | 130,801 | 1.01× |
| Mecklenburg-Vorpommern | 93,045 | 0.85× |
| Saarland | 63,561 | 0.9× |
| Bremen | 50,239 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.45× | Music & Radio |
| Gil Ofarim | 1.83× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.24× | Cars & Mobility |
| Este, Veneto | 2.28× | Travel & Leisure |
| Snow White (Fables) | 2.01× | Literature |
| Therme Erding | 4.04× | Travel & Leisure |
| Video izle | 2.43× | |
| Home Delivery | 1.85× | Food & Beverages |
| Corfu (regional unit) | 2.05× | Travel & Leisure |
| Faculty of Medicine, Chulalongkorn University | 7.14× | Business & Career |
| Information sensitivity | 2.9× | Technology & Electronics |
| Volvo V60 | 2.5× | Cars & Mobility |
| Buying a House | 3.1× | Home & Garden |
| Coworking | 2.02× | Business & Career |
| Zagreb | 1.9× | Travel & Leisure |
| Baiersbronn | 3.95× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.28× | Music & Radio |
| Esra Erol | 2.57× | Movies & TV |
| Hatten | 2.49× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.3 |
| Tradition | CONSERVATISM | 1.3 |
| Sports Activity | POWER | 1.21 |
| Pet Ownership | JOY | 1.14 |
| Price Sensitivity | PREMIUM | 1.09 |
| Family Orientation | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 11.5% |
| Vietnam | 9.0% |
| Turkey | 7.1% |
See Bulgaria audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Bulgaria have in Germany?
Bulgaria has an estimated audience of 5,745,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bulgaria fans?
52.9% of Bulgaria fans are female, 47.1% are male, with an average age of 42.5 years.
Which brands do Bulgaria fans like most?
Bulgaria fans show strongest brand affinity for Progressive rock (2.45×), Gil Ofarim (1.83×), and Stradivarius (1.97×) over the country average.
Where do Bulgaria fans live in Germany?
Bulgaria fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,373,975), Bayern (reach 1,008,003), and Baden-Württemberg (reach 844,565). These three regions account for the largest share of the active audience.
What other brands do Bulgaria fans also like?
Beyond Bulgaria itself, the audience over-indexes on Gil Ofarim (1.83×), Stradivarius (1.97×), Natural rubber (2.24×), and Este, Veneto (2.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bulgaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.