Bulgaria Audience in Germany
Bulgaria has an estimated audience of 5,745,819 people in Germany. 52.9% are female, 47.1% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kitchen garden, Tagesschau, Greece, Western Union, Transfermarkt.
The average Bulgaria fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kitchen garden, Tagesschau, Greece, with strongest over-indexing on Kitchen garden (20.5× the country average). Demographically, the Bulgaria audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Bulgaria fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 42.5 |
| Estimated audience size | 5,745,819 |
Audience persona
The typical Bulgaria fan in Germany is balanced, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Kitchen garden.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,373,975 | 1.09× |
| Bayern | 1,008,003 | 1.09× |
| Baden-Württemberg | 844,565 | 1.08× |
| Niedersachsen | 578,842 | 1.04× |
| Hessen | 432,343 | 0.99× |
| Sachsen | 307,440 | 1.09× |
| Rheinland-Pfalz | 298,452 | 1.04× |
| Berlin | 269,561 | 1.05× |
| Schleswig-Holstein | 216,556 | 1.05× |
| Brandenburg | 162,345 | 0.91× |
| Sachsen-Anhalt | 133,306 | 0.9× |
| Thüringen | 132,073 | 0.9× |
| Hamburg | 130,801 | 1.01× |
| Mecklenburg-Vorpommern | 93,045 | 0.85× |
| Saarland | 63,561 | 0.9× |
| Bremen | 50,239 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchen garden | 20.5× | Home & Garden |
| Tagesschau | 2.37× | Movies & TV |
| Greece | 4.87× | Travel & Leisure |
| Western Union | 4.51× | Business & Career |
| Transfermarkt | 2.89× | Sports |
| Pillow | 4.88× | Home & Garden |
| New Look | 9.81× | Fashion & Accessoires |
| Satire | 4.25× | Literature |
| Ryanair | 2.24× | Travel & Leisure |
| Pets | 1.54× | Pets & Animals |
| Trabzonspor | 4.58× | Sports |
| Hairstyle | 2.48× | Beauty & Wellness |
| Headphones | 4.27× | Technology & Electronics |
| Fenerbahçe S.K. | 4.04× | Sports |
| Mavi Jeans | 10.32× | Fashion & Accessoires |
| Stuttgart | 2.51× | Travel & Leisure |
| Viber | 8.86× | Internet & Social Media |
| Country rap | 4.47× | Music & Radio |
| Vacations | 2.12× | Travel & Leisure |
| Allgäu | 4.32× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.3 |
| Tradition | CONSERVATISM | 1.3 |
| Sports Activity | POWER | 1.21 |
| Pet Ownership | JOY | 1.14 |
| Price Sensitivity | PREMIUM | 1.09 |
| Family Orientation | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 11.5% |
| Vietnam | 9.0% |
| Turkey | 7.1% |
See Bulgaria audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Bulgaria have in Germany?
Bulgaria has an estimated audience of 5,745,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bulgaria fans?
52.9% of Bulgaria fans are female, 47.1% are male, with an average age of 42.5 years.
Which brands do Bulgaria fans like most?
Bulgaria fans show strongest brand affinity for Kitchen garden (20.5×), Tagesschau (2.37×), and Greece (4.87×) over the country average.
Where do Bulgaria fans live in Germany?
Bulgaria fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,373,975), Bayern (reach 1,008,003), and Baden-Württemberg (reach 844,565). These three regions account for the largest share of the active audience.
What other brands do Bulgaria fans also like?
Beyond Bulgaria itself, the audience over-indexes on Tagesschau (2.37×), Greece (4.87×), Western Union (4.51×), and Transfermarkt (2.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bulgaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.