Rascasse Audience Intelligence

Bulgaria Audience in Germany

A data profile of the people who buy, follow and care about Bulgaria in Germany — modelled from more than twelve digital signal sources. Bulgaria has an estimated audience of 5,745,819 people in Germany.

#11among Country in Germany#39among POI in Germany#64in Travel & Leisure

The average Bulgaria fan in Germany is 42.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kaufland, CHECK24, Greece, with strongest over-indexing on Kaufland (2.14× the country average).

Demographically, the Bulgaria audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bulgaria fan in Germany is balanced, around 42.5 years old, with strong Spirituality tendencies and a notable affinity for Kaufland.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bulgaria profile in Germany.

Audience size
5.7M
in Germany
Gender
52.9%♀
47.1% male
Age
42.5
average years
Country rank
#851
POI in Germany
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bulgaria fans

52.9% are female, 47.1% are male, average age 42.5.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Bulgaria audience in Germany
MetricValue
Female52.9%
Male47.1%
Average age42.5
Estimated audience size5,745,819
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Bulgaria audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3922%
40-4928%
50+23%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Bulgaria audience comes from Germany.

Worldwide audience distribution share by country for Bulgaria
CountryShare
Germany11.5%
Vietnam9.0%
Turkey7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bulgaria audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bulgaria fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.09×
02Bayern~1M1.08×
03Bremen~50K1.07×
04Sachsen~300K1.06×
05Schleswig-Holstein~200K1.05×
06Nordrhein-Westfalen~1.5M1.04×
07Baden-Württemberg~800K1.04×
08Rheinland-Pfalz~300K1.04×
09Hessen~500K1.03×
10Hamburg~100K1.02×
11Niedersachsen~600K1.01×
12Brandenburg~200K0.93×
13Saarland~70K0.93×
14Sachsen-Anhalt~100K0.91×
15Thüringen~100K0.91×
16Mecklenburg-Vorpommern~100K0.89×
Fig. 06

Affinity by region

Affinity by region — Bulgaria, Germany
0.89×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bulgaria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bulgaria audience
#·InterestCategoryAffinity×
01Kitchen gardenHome & Garden10.97×
02Indoor soccerSports10.42×
0324 (TV series)Movies & TV7.41×
04TRT HaberMovies & TV7.12×
05HürriyetNews6.37×
06VIER PFOTENPets & Animals3.99×
07Turkish AirlinesTravel & Leisure3.81×
08GreeceTravel & Leisure3.72×
09Western UnionBusiness & Career2.60×
10EssoCars & Mobility2.46×
11CHECK24Business & Career2.40×
12KauflandShopping2.14×
13PostbankBusiness & Career1.92×
14Google MapsInternet & Social Media1.88×
15WhatsAppInternet & Social Media1.83×
16Netto Marken-DiscountShopping1.76×
17AutoScout24Cars & Mobility1.76×
18AldiShopping1.67×
19CommerzbankBusiness & Career1.62×
20TagesschauMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bulgaria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bulgaria audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.78×
Need for SecurityCONSERVATISM1.40×
TraditionCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bulgaria audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.77×
SustainabilityBALANCE0.78×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bulgaria have in Germany?

Bulgaria has an estimated audience of 5,745,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bulgaria fans?

52.9% of Bulgaria fans are female, 47.1% are male, with an average age of 42.5 years.

03

Which brands do Bulgaria fans like most?

Bulgaria fans show strongest brand affinity for Kaufland (2.14×), CHECK24 (2.4×), and Greece (3.72×) over the country average.

04

Where do Bulgaria fans live in Germany?

Bulgaria fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Bulgaria fans also like?

Beyond Bulgaria itself, the audience over-indexes on CHECK24 (2.4×), Greece (3.72×), WhatsApp (1.83×), and Kitchen garden (10.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Bulgaria audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bulgaria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →