South Africa Audience in United States

South Africa logo

South Africa has an estimated audience of 9,972,497 people in United States. 48.4% are female, 51.6% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Cape Town, Laos, Pretoria, North Korea, South Vietnam.

The average South Africa fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cape Town, Laos, Pretoria, with strongest over-indexing on Cape Town (9.5× the country average). Demographically, the South Africa audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of South Africa fans

Demographic split for South Africa audience in United States
MetricValue
Female48.4%
Male51.6%
Average age39.7
Estimated audience size9,972,497

Audience persona

The typical South Africa fan in United States is balanced, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for Cape Town.

Top regions in United States

Top regions ranked by reach for South Africa in United States
RegionReachAffinity
California1,166,2791.06×
Texas936,8651.09×
Florida769,9861.14×
New York697,4331.25×
Georgia404,0591.32×
Illinois366,9241.1×
North Carolina332,6851.11×
Pennsylvania329,6280.98×
New Jersey311,3041.23×
Virginia297,2451.22×
Ohio279,1670.91×
Michigan254,0480.97×
Massachusetts237,0371.21×
Washington235,9071.18×
Maryland227,3291.33×
Tennessee198,3070.99×
Arizona176,8000.87×
Indiana168,2350.92×
Minnesota159,6621.12×
Colorado158,6351.01×
Missouri155,9260.97×
South Carolina143,7590.96×
Wisconsin127,3950.85×
Louisiana117,1360.91×
Alabama115,6430.83×
Connecticut113,5051.13×
Kentucky111,7910.89×
Oregon111,6050.98×
Oklahoma96,2490.87×
Nevada88,6590.92×
Utah86,3570.97×
Iowa77,3060.94×
Kansas74,9620.95×
Arkansas72,7050.88×
Mississippi70,6620.86×
Washington, District of Columbia52,3491.75×
Idaho43,9020.88×
Nebraska43,4770.87×
Hawaii42,5200.99×
New Mexico35,1160.7×
New Hampshire35,0650.89×
Maine34,2650.96×
West Virginia33,8230.73×
Rhode Island30,3850.96×
North Dakota25,4181.24×
Delaware25,2140.92×
Montana24,9790.9×
South Dakota20,1980.88×
Alaska18,0480.85×
Vermont15,4100.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South Africa audience
BrandAffinityCategory
Cape Town9.5×Travel & Leisure
Laos10.86×Travel & Leisure
Pretoria10.57×Travel & Leisure
North Korea5.23×Travel & Leisure
South Vietnam10.03×Travel & Leisure
National language2.09×Politics & Society
Afrikaans6.99×Politics & Society
Tết11.52×Travel & Leisure
Vietnam4.59×Travel & Leisure
Johannesburg6.89×Travel & Leisure
Zoom (TV channel)2.46×Technology & Electronics
North Vietnam10.83×Travel & Leisure
Phú Quốc10.9×Travel & Leisure
Vũng Tàu11.87×Travel & Leisure
Zimbabwe6.34×Travel & Leisure
Cambodia5.84×Travel & Leisure
Cần Thơ11.81×Travel & Leisure
Nha Trang11.25×Travel & Leisure
Da Nang International Airport11.41×Travel & Leisure
Da Nang9.75×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South Africa audience
TraitClusterScore
Design AffinityPREMIUM1.74
ExtroversionTHRILL1.39
PatriotismCONSERVATISM1.36
Community OrientationOPEN1.33
SustainabilityBALANCE1.25
Sports ActivityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for South Africa
CountryShare
United States14.0%
South Africa8.5%
Vietnam6.6%

See South Africa audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does South Africa have in United States?

South Africa has an estimated audience of 9,972,497 people in United States, concentrated in California and Texas.

What is the gender split and age of South Africa fans?

48.4% of South Africa fans are female, 51.6% are male, with an average age of 39.7 years.

Which brands do South Africa fans like most?

South Africa fans show strongest brand affinity for Cape Town (9.5×), Laos (10.86×), and Pretoria (10.57×) over the country average.

Where do South Africa fans live in United States?

South Africa fans in United States are most concentrated in California (reach 1,166,279), Texas (reach 936,865), and Florida (reach 769,986). These three regions account for the largest share of the active audience.

What other brands do South Africa fans also like?

Beyond South Africa itself, the audience over-indexes on Laos (10.86×), Pretoria (10.57×), North Korea (5.23×), and South Vietnam (10.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.