Rascasse Audience Intelligence

South Africa Audience in United States

A data profile of the people who buy, follow and care about South Africa in United States — modelled from more than twelve digital signal sources. South Africa has an estimated audience of 9,972,497 people in United States.

#41among Country in United States#224among POI in United States#317in Travel & Leisure

The average South Africa fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cape Town, Laos, Pretoria, with strongest over-indexing on Cape Town (9.5× the country average).

Demographically, the South Africa audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical South Africa fan in United States is balanced, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for Cape Town.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South Africa profile in United States.

Audience size
10M
in United States
Gender
48.4%♀
51.6% male
Age
39.7
average years
Country rank
#3584
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South Africa fans

48.4% are female, 51.6% are male, average age 39.7.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for South Africa audience in United States
MetricValue
Female48.4%
Male51.6%
Average age39.7
Estimated audience size9,972,497
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the South Africa audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3916%
40-4918%
50+25%
Fig. 04

Worldwide distribution

14.0%

of the worldwide South Africa audience comes from United States.

Worldwide audience distribution share by country for South Africa
CountryShare
United States14.0%
South Africa8.5%
Vietnam6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South Africa audience in United States is strongest.

Fig. 05

Top regions by affinity

South Africa fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~50K1.56×
02Georgia~400K1.35×
03North Dakota~30K1.34×
04Maryland~200K1.25×
05Virginia~300K1.21×
06New Jersey~300K1.19×
07Massachusetts~200K1.18×
08Texas~1M1.14×
09New York~600K1.14×
10Washington~200K1.14×
11Connecticut~100K1.13×
12Minnesota~200K1.11×
13North Carolina~300K1.07×
14Illinois~400K1.06×
15South Dakota~20K1.06×
16California~1M1.04×
17Florida~700K1.03×
18South Carolina~200K1.00×
19Kansas~80K1.00×
20Utah~90K0.99×
21Nebraska~50K0.99×
22Pennsylvania~300K0.97×
23Indiana~200K0.97×
24Oregon~100K0.97×
25Maine~30K0.97×
26Rhode Island~30K0.97×
27Delaware~30K0.97×
28Colorado~200K0.96×
29Iowa~80K0.96×
30Missouri~200K0.95×
31Hawaii~40K0.95×
32Alaska~20K0.95×
33Montana~30K0.93×
34Vermont~20K0.93×
35Kentucky~100K0.92×
36Arkansas~80K0.92×
37Michigan~200K0.91×
38Tennessee~200K0.91×
39New Hampshire~40K0.91×
40Arizona~200K0.90×
41Idaho~40K0.90×
42Ohio~300K0.89×
43Wisconsin~100K0.89×
44Louisiana~100K0.88×
45Oklahoma~100K0.88×
46Nevada~90K0.88×
47Mississippi~70K0.86×
48Alabama~100K0.85×
49West Virginia~30K0.75×
50New Mexico~40K0.74×
Fig. 06

Affinity by region

Affinity by region — South Africa, United States
0.74×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South Africa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South Africa audience
#·InterestCategoryAffinity×
01Vũng TàuTravel & Leisure11.87×
02Cần ThơTravel & Leisure11.81×
03Da Nang International AirportTravel & Leisure11.41×
04Nha TrangTravel & Leisure11.25×
05Phú QuốcTravel & Leisure10.90×
06LaosTravel & Leisure10.86×
07North VietnamTravel & Leisure10.83×
08PretoriaTravel & Leisure10.57×
09South VietnamTravel & Leisure10.03×
10Da NangTravel & Leisure9.75×
11Cape TownTravel & Leisure9.50×
12AfrikaansPolitics & Society6.99×
13JohannesburgTravel & Leisure6.89×
14ZimbabweTravel & Leisure6.34×
15CambodiaTravel & Leisure5.84×
16North KoreaTravel & Leisure5.23×
17East AfricaTravel & Leisure4.86×
18VietnamTravel & Leisure4.59×
19Zoom (TV channel)Technology & Electronics2.46×
20National languagePolitics & Society2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South Africa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South Africa audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.42×
Career OrientationPOWER1.26×
PatriotismCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South Africa audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Design AffinityPREMIUM0.96×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South Africa have in United States?

South Africa has an estimated audience of 9,972,497 people in United States, concentrated in California and Texas.

02

What is the gender split and age of South Africa fans?

48.4% of South Africa fans are female, 51.6% are male, with an average age of 39.7 years.

03

Which brands do South Africa fans like most?

South Africa fans show strongest brand affinity for Cape Town (9.5×), Laos (10.86×), and Pretoria (10.57×) over the country average.

04

Where do South Africa fans live in United States?

South Africa fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do South Africa fans also like?

Beyond South Africa itself, the audience over-indexes on Laos (10.86×), Pretoria (10.57×), North Korea (5.23×), and South Vietnam (10.03×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for South Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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