Cape Town Audience in United States

Cape Town logo

Cape Town has an estimated audience of 3,165,140 people in United States. 51.3% are female, 48.7% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Pick n Pay Stores, Western Cape, Afrikaans, Pretoria, Food and drink.

The average Cape Town fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pick n Pay Stores, Western Cape, Afrikaans, with strongest over-indexing on Pick n Pay Stores (68.06× the country average). Demographically, the Cape Town audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Cape Town fans

Demographic split for Cape Town audience in United States
MetricValue
Female51.3%
Male48.7%
Average age39.7
Estimated audience size3,165,140

Audience persona

The typical Cape Town fan in United States is balanced, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Pick n Pay Stores.

Top regions in United States

Top regions ranked by reach for Cape Town in United States
RegionReachAffinity
California403,4781.16×
Texas287,0451.05×
Florida266,3291.24×
New York236,3111.34×
Georgia125,9411.29×
Illinois122,2041.16×
Pennsylvania119,2691.12×
North Carolina103,2411.08×
Virginia100,9211.31×
New Jersey93,0431.16×
Ohio88,5190.91×
Massachusetts87,1291.4×
Washington80,8001.27×
Michigan76,5630.93×
Colorado65,7321.32×
Tennessee62,0170.98×
Maryland60,7371.12×
Indiana48,8000.84×
Oregon45,5441.26×
Missouri45,5270.89×
South Carolina45,4900.96×
Minnesota45,4831×
Arizona43,0940.67×
Wisconsin40,6430.85×
Louisiana39,1420.96×
Connecticut34,5491.09×
Kentucky30,2640.76×
Utah29,1041.03×
Nevada27,3310.89×
Oklahoma25,9060.74×
Alabama25,5530.58×
Kansas24,5950.99×
Arkansas23,0220.88×
Mississippi22,5100.86×
Iowa22,0100.84×
Washington, District of Columbia20,1932.12×
Idaho14,4540.91×
Hawaii14,0421.03×
Nebraska13,2340.83×
New Hampshire11,7590.94×
New Mexico11,4930.72×
Maine11,1740.99×
Rhode Island9,7540.97×
West Virginia9,5460.65×
Montana8,5360.97×
Delaware7,3890.85×
North Dakota6,3810.98×
South Dakota5,5960.76×
Vermont5,2900.95×
Alaska4,4490.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cape Town audience
BrandAffinityCategory
Pick n Pay Stores68.06×Shopping
Western Cape50×Travel & Leisure
Afrikaans13.39×Politics & Society
Pretoria16.67×Travel & Leisure
Food and drink1.7×Food & Beverages
Johannesburg12.5×Travel & Leisure
Union of South Africa29.17×Politics & Society
Online shopping1.68×Shopping
Culture1.85×Literature
Fitness and wellness1.57×Sports
Personal finance1.69×Business & Career
Beverages1.55×Food & Beverages
United States1.5×Travel & Leisure
Southern Africa9.59×Travel & Leisure
Table Mountain18.06×Travel & Leisure
Sales promotion1.61×Shopping
Happiness1.52×Health
Package tour6.64×Travel & Leisure
Spur Steak Ranches118.06×Food & Beverages
Government3.95×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cape Town audience
TraitClusterScore
SustainabilityBALANCE1.81
LGBTQ+ IdentityOPEN1.76
Community OrientationOPEN1.48
Sports ActivityPOWER1.45
Luxury OrientationPREMIUM1.45
Healthy LifestyleBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Cape Town
CountryShare
South Africa22.2%
United States13.0%
United Kingdom5.0%

See Cape Town audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Cape Town have in United States?

Cape Town has an estimated audience of 3,165,140 people in United States, concentrated in California and Texas.

What is the gender split and age of Cape Town fans?

51.3% of Cape Town fans are female, 48.7% are male, with an average age of 39.7 years.

Which brands do Cape Town fans like most?

Cape Town fans show strongest brand affinity for Pick n Pay Stores (68.06×), Western Cape (50×), and Afrikaans (13.39×) over the country average.

Where do Cape Town fans live in United States?

Cape Town fans in United States are most concentrated in California (reach 403,478), Texas (reach 287,045), and Florida (reach 266,329). These three regions account for the largest share of the active audience.

What other brands do Cape Town fans also like?

Beyond Cape Town itself, the audience over-indexes on Western Cape (50×), Afrikaans (13.39×), Pretoria (16.67×), and Food and drink (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cape Town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.