Rascasse Audience Intelligence

Cape Town Audience in United States

A data profile of the people who buy, follow and care about Cape Town in United States — modelled from more than twelve digital signal sources. Cape Town has an estimated audience of 3,165,140 people in United States.

#143among City in United States#712among POI in United States#792in Travel & Leisure

The average Cape Town fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pick n Pay Stores, Western Cape, Afrikaans, with strongest over-indexing on Pick n Pay Stores (68.06× the country average).

Demographically, the Cape Town audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cape Town fan in United States is balanced, around 39.7 years old, with strong Travelling tendencies and a notable affinity for Pick n Pay Stores.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cape Town profile in United States.

Audience size
3.2M
in United States
Gender
51.3%♀
48.7% male
Age
39.7
average years
Country rank
#9840
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cape Town fans

51.3% are female, 48.7% are male, average age 39.7.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Cape Town audience in United States
MetricValue
Female51.3%
Male48.7%
Average age39.7
Estimated audience size3,165,140
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Cape Town audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3917%
40-4919%
50+24%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Cape Town audience comes from United States.

Worldwide audience distribution share by country for Cape Town
CountryShare
South Africa22.1%
United States12.9%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cape Town audience in United States is strongest.

Fig. 05

Top regions by affinity

Cape Town fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.99×
02Massachusetts~90K1.37×
03New York~200K1.27×
04Georgia~100K1.25×
05Virginia~100K1.25×
06Washington~80K1.25×
07Florida~300K1.23×
08Colorado~60K1.23×
09California~400K1.15×
10Illinois~100K1.14×
11Oregon~40K1.13×
12New Jersey~90K1.11×
13Maryland~60K1.10×
14Connecticut~30K1.07×
15Hawaii~10K1.07×
16Texas~300K1.06×
17Pennsylvania~100K1.04×
18North Carolina~100K1.03×
19North Dakota~7K1.03×
20Minnesota~50K1.02×
21Utah~30K1.02×
22Vermont~6K1.02×
23Maine~10K1.00×
24Rhode Island~10K1.00×
25Montana~9K1.00×
26New Hampshire~10K0.98×
27Kansas~20K0.97×
28Louisiana~40K0.94×
29Idaho~10K0.94×
30Tennessee~60K0.93×
31South Carolina~40K0.93×
32Alaska~6K0.92×
33Michigan~70K0.90×
34Arkansas~20K0.90×
35Missouri~50K0.89×
36Nevada~30K0.89×
37Mississippi~20K0.89×
38Iowa~20K0.89×
39Delaware~8K0.89×
40South Dakota~6K0.89×
41Ohio~90K0.88×
42Wisconsin~40K0.88×
43Nebraska~10K0.88×
44Indiana~50K0.85×
45Arizona~50K0.78×
46Kentucky~30K0.78×
47New Mexico~10K0.77×
48Oklahoma~30K0.76×
49West Virginia~10K0.71×
50Alabama~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Cape Town, United States
0.70×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cape Town audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cape Town audience
#·InterestCategoryAffinity×
01Pick n Pay StoresShopping68.06×
02Western CapeTravel & Leisure50.00×
03Union of South AfricaPolitics & Society29.17×
04Table MountainTravel & Leisure18.06×
05PretoriaTravel & Leisure16.67×
06AfrikaansPolitics & Society13.39×
07JohannesburgTravel & Leisure12.50×
08Southern AfricaTravel & Leisure9.59×
09Package tourTravel & Leisure6.64×
10GovernmentPolitics & Society3.95×
11CultureLiterature1.85×
12Food and drinkFood & Beverages1.70×
13Personal financeBusiness & Career1.69×
14Online shoppingShopping1.68×
15Sales promotionShopping1.61×
16Fitness and wellnessSports1.57×
17BeveragesFood & Beverages1.55×
18HappinessHealth1.52×
19FIFA World Cup 2026Sports1.51×
20United StatesTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cape Town audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cape Town audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.69×
PatriotismCONSERVATISM1.55×
MindfulnessBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cape Town audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.94×
Social Media UsageJOY0.95×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cape Town have in United States?

Cape Town has an estimated audience of 3,165,140 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cape Town fans?

51.3% of Cape Town fans are female, 48.7% are male, with an average age of 39.7 years.

03

Which brands do Cape Town fans like most?

Cape Town fans show strongest brand affinity for Pick n Pay Stores (68.06×), Western Cape (50×), and Afrikaans (13.39×) over the country average.

04

Where do Cape Town fans live in United States?

Cape Town fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cape Town fans also like?

Beyond Cape Town itself, the audience over-indexes on Western Cape (50×), Afrikaans (13.39×), Pretoria (16.67×), and Food and drink (1.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cape Town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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