Rascasse Audience Intelligence

Western Cape Audience in United States

A data profile of the people who buy, follow and care about Western Cape in United States — modelled from more than twelve digital signal sources. Western Cape has an estimated audience of 263,213 people in United States.

#258among Region in United States#6306among POI in United States#4343in Travel & Leisure

The average Western Cape fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cape Town, Namibia, LOL Esports, with strongest over-indexing on Cape Town (50× the country average).

Demographically, the Western Cape audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Western Cape fan in United States is more female, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Cape Town.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western Cape profile in United States.

Audience size
263K
in United States
Gender
58.9%♀
41.1% male
Age
39.6
average years
Country rank
#51572
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western Cape fans

58.9% are female, 41.1% are male, average age 39.6.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Western Cape audience in United States
MetricValue
Female58.9%
Male41.1%
Average age39.6
Estimated audience size263,213
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Western Cape audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3917%
40-4920%
50+24%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Western Cape audience comes from United States.

Worldwide audience distribution share by country for Western Cape
CountryShare
South Africa58.4%
United States7.2%
Zambia5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western Cape audience in United States is strongest.

Fig. 05

Top regions by affinity

Western Cape fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.43×
02Alaska<1K1.17×
03Virginia~7K1.15×
04North Dakota<1K1.14×
05Vermont<1K1.13×
06South Dakota<1K1.12×
07Texas~30K1.11×
08New York~20K1.11×
09Montana<1K1.08×
10Washington~5K1.03×
11California~30K1.02×
12Colorado~4K1.01×
13Utah~2K1.01×
14Rhode Island<1K1.01×
15Delaware<1K1.01×
16New Jersey~7K1.00×
17Oregon~3K0.99×
18Kansas~2K0.99×
19Idaho~1K0.99×
20Maine<1K0.99×
21Maryland~4K0.98×
22Nebraska~1K0.98×
23West Virginia~1K0.98×
24Hawaii~1K0.98×
25New Hampshire~1K0.98×
26Oklahoma~3K0.96×
27Mississippi~2K0.96×
28Georgia~8K0.95×
29Louisiana~3K0.95×
30New Mexico~1K0.95×
31Florida~20K0.94×
32Massachusetts~5K0.94×
33Missouri~4K0.94×
34Connecticut~2K0.93×
35Iowa~2K0.93×
36Minnesota~3K0.92×
37Arkansas~2K0.92×
38Kentucky~3K0.91×
39Arizona~5K0.90×
40Nevada~2K0.90×
41Illinois~8K0.89×
42North Carolina~7K0.89×
43Tennessee~5K0.89×
44Alabama~3K0.89×
45South Carolina~3K0.86×
46Indiana~4K0.85×
47Wisconsin~3K0.85×
48Ohio~7K0.83×
49Pennsylvania~7K0.82×
50Michigan~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Western Cape, United States
0.79×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western Cape audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western Cape audience
#·InterestCategoryAffinity×
01FreshBooksTechnology & Electronics50.73×
02Cape TownTravel & Leisure50.00×
03LOL EsportsSports43.45×
04NamibiaTravel & Leisure36.12×
05Thandie NewtonMovies & TV20.00×
06Bordeaux wineFood & Beverages15.40×
07IntuitTechnology & Electronics13.28×
08MozambiqueTravel & Leisure11.79×
09South AfricaTravel & Leisure10.70×
10JohannesburgTravel & Leisure9.15×
11Rugby World CupSports9.06×
12Anne HathawayMovies & TV5.84×
13SolitaireGames5.37×
14Obsessed (2009 film)Movies & TV3.87×
15Public transportCars & Mobility3.40×
16Internet celebrityInternet & Social Media3.34×
17Planet FitnessSports2.47×
18RadioTechnology & Electronics2.22×
19CNNMovies & TV1.87×
20ReligionBusiness & Career1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western Cape audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western Cape audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.30×
SpiritualityBALANCE2.07×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western Cape audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
Design AffinityPREMIUM0.80×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western Cape have in United States?

Western Cape has an estimated audience of 263,213 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Western Cape fans?

58.9% of Western Cape fans are female, 41.1% are male, with an average age of 39.6 years.

03

Which brands do Western Cape fans like most?

Western Cape fans show strongest brand affinity for Cape Town (50×), Namibia (36.12×), and LOL Esports (43.45×) over the country average.

04

Where do Western Cape fans live in United States?

Western Cape fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Western Cape fans also like?

Beyond Western Cape itself, the audience over-indexes on Namibia (36.12×), LOL Esports (43.45×), FreshBooks (50.73×), and South Africa (10.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Western Cape audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Western Cape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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