LOL Esports Audience in United States

LOL Esports logo

LOL Esports has an estimated audience of 938,407 people in United States. 37.5% are female, 62.5% are male, average age 27.6. Top regions: California, Texas, New York. Top brand affinities: Solitaire, Everything Everything, Khan Academy, Atlantic Records, Luke Littler.

The average LOL Esports fan in United States is 27.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Solitaire, Everything Everything, Khan Academy, with strongest over-indexing on Solitaire (33.75× the country average). Demographically, the LOL Esports audience skews more male with an average age of 27.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: E-sports

Demographics of LOL Esports fans

Demographic split for LOL Esports audience in United States
MetricValue
Female37.5%
Male62.5%
Average age27.6
Estimated audience size938,407

Audience persona

The typical LOL Esports fan in United States is more male, around 27.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Solitaire.

Top regions in United States

Top regions ranked by reach for LOL Esports in United States
RegionReachAffinity
California195,4221.89×
Texas88,7311.1×
New York62,9171.2×
Florida51,4250.81×
Illinois35,4691.13×
Washington33,2111.76×
Georgia28,5450.99×
Virginia26,1191.14×
Michigan25,3981.04×
Pennsylvania24,8400.79×
Ohio24,7290.86×
North Carolina22,6860.8×
Arizona22,5111.17×
New Jersey21,8420.92×
Massachusetts20,9241.13×
Minnesota18,8791.4×
Wisconsin18,6341.32×
Maryland16,2271.01×
Indiana15,6180.91×
Colorado15,2381.03×
Oregon14,4201.34×
Missouri14,2170.94×
Tennessee13,4650.72×
Nevada12,9041.42×
Utah12,1651.45×
Alabama10,1200.77×
Kentucky9,7980.83×
Oklahoma9,7480.94×
South Carolina9,5720.68×
Connecticut8,5750.91×
Louisiana8,4120.7×
Iowa7,2570.94×
Kansas7,0450.95×
Hawaii6,8531.7×
Idaho6,0151.28×
Arkansas5,9170.77×
New Mexico4,0170.85×
Nebraska4,0040.85×
Mississippi3,6890.48×
New Hampshire3,1600.85×
Washington, District of Columbia2,9161.03×
Alaska2,8141.4×
West Virginia2,2700.52×
Maine2,1520.64×
South Dakota2,0340.94×
North Dakota1,9681.02×
Delaware1,8890.73×
Rhode Island1,8400.62×
Montana1,8030.69×
Vermont1,2910.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LOL Esports audience
BrandAffinityCategory
Solitaire33.75×Games
Everything Everything108.24×Music & Radio
Khan Academy15.99×Business & Career
Atlantic Records73.67×Music & Radio
Luke Littler114.73×Sports
Team SoloMid89.95×Sports
800 metres58.78×Sports
OMG (eSports)62.64×Sports
G2 Esports64.21×Games
warhammer online82.6×Games
Accounting software17.42×Business & Career
League of Legends9.68×Games
Rick Fox31.82×Movies & TV
Call of Duty7.79×Games
Simon Pegg27.17×Movies & TV
Fortnite6.25×Games
Electronic sports9.24×Sports
Sporting Cristal33.37×Sports
cloud934.01×Sports
Hebe19.53×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LOL Esports audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.94
Early Adopter MentalityPOWER1.76
PatriotismCONSERVATISM1.32
Social Media UsageJOY1.01
Family OrientationCONSERVATISM0.96
SustainabilityBALANCE0.89

Worldwide distribution

Worldwide audience distribution share by country for LOL Esports
CountryShare
United States16.4%
Brazil10.6%
Japan8.1%

See LOL Esports audiences in other countries

More E-sports audiences in United States

Frequently asked questions

How many fans does LOL Esports have in United States?

LOL Esports has an estimated audience of 938,407 people in United States, concentrated in California and Texas.

What is the gender split and age of LOL Esports fans?

37.5% of LOL Esports fans are female, 62.5% are male, with an average age of 27.6 years.

Which brands do LOL Esports fans like most?

LOL Esports fans show strongest brand affinity for Solitaire (33.75×), Everything Everything (108.24×), and Khan Academy (15.99×) over the country average.

Where do LOL Esports fans live in United States?

LOL Esports fans in United States are most concentrated in California (reach 195,422), Texas (reach 88,731), and New York (reach 62,917). These three regions account for the largest share of the active audience.

What other brands do LOL Esports fans also like?

Beyond LOL Esports itself, the audience over-indexes on Everything Everything (108.24×), Khan Academy (15.99×), Atlantic Records (73.67×), and Luke Littler (114.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LOL Esports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.