Rascasse Audience Intelligence

LOL Esports Audience in United States

A data profile of the people who buy, follow and care about LOL Esports in United States — modelled from more than twelve digital signal sources. LOL Esports has an estimated audience of 941,518 people in United States.

#765among Website / Newspaper / Magazine in United States#2288in Sports

The average LOL Esports fan in United States is 27.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Solitaire, Everything Everything, Atlantic Records, with strongest over-indexing on Solitaire (33.75× the country average).

Demographically, the LOL Esports audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical LOL Esports fan in United States is more male, around 27.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Solitaire.

Category: Sports · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LOL Esports profile in United States.

Audience size
942K
in United States
Gender
37.5%♀
62.5% male
Age
27.6
average years
Country rank
#24641
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of LOL Esports

37.5% are female, 62.5% are male, average age 27.6.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for LOL Esports audience in United States
MetricValue
Female37.5%
Male62.5%
Average age27.6
Estimated audience size941,518
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the LOL Esports audience in United States
Age bracketShare%
16-1957%
20-2919%
30-3911%
40-498%
50+6%
Fig. 04

Worldwide distribution

16.1%

of the worldwide LOL Esports audience comes from United States.

Worldwide audience distribution share by country for LOL Esports
CountryShare
United States16.1%
Brazil10.0%
Japan8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LOL Esports audience in United States is strongest.

Fig. 05

Top regions by affinity

LOL Esports fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~7K1.83×
02California~200K1.82×
03Washington~30K1.69×
04Utah~10K1.40×
05Idaho~7K1.38×
06Alaska~3K1.34×
07Minnesota~20K1.33×
08Nevada~10K1.33×
09Oregon~10K1.32×
10Wisconsin~20K1.29×
11Arizona~20K1.15×
12Massachusetts~20K1.13×
13New York~60K1.12×
14Virginia~30K1.10×
15North Dakota~2K1.10×
16Illinois~30K1.07×
17Colorado~20K1.07×
18South Dakota~2K1.07×
19Texas~80K1.03×
20Michigan~20K0.99×
21Iowa~8K0.98×
22Maryland~20K0.97×
23Kansas~7K0.97×
24Georgia~30K0.96×
25Missouri~10K0.96×
26Nebraska~4K0.95×
27Washington, District of Columbia~3K0.95×
28Connecticut~9K0.94×
29Montana~2K0.94×
30Oklahoma~10K0.92×
31Indiana~20K0.91×
32New Mexico~4K0.90×
33New Hampshire~3K0.90×
34Vermont~1K0.89×
35New Jersey~20K0.88×
36Arkansas~7K0.87×
37Kentucky~10K0.85×
38Florida~50K0.82×
39Ohio~20K0.82×
40Pennsylvania~30K0.80×
41Alabama~10K0.78×
42Rhode Island~2K0.78×
43North Carolina~20K0.76×
44Tennessee~10K0.76×
45Delaware~2K0.76×
46Louisiana~9K0.73×
47Maine~2K0.73×
48West Virginia~3K0.72×
49South Carolina~9K0.65×
50Mississippi~5K0.62×
Fig. 06

Affinity by region

Affinity by region — LOL Esports, United States
0.62×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LOL Esports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LOL Esports audience
#·InterestCategoryAffinity×
01Luke LittlerSports114.73×
02Everything EverythingMusic & Radio108.24×
03Team SoloMidSports89.95×
04warhammer onlineGames82.60×
05Atlantic RecordsMusic & Radio73.67×
06G2 EsportsGames64.21×
07OMG (eSports)Sports62.64×
08800 metresSports58.78×
09cloud9Sports34.01×
10SolitaireGames33.75×
11Sporting CristalSports33.37×
12Rick FoxMovies & TV31.82×
13Simon PeggMovies & TV27.17×
14Accounting softwareBusiness & Career17.42×
15Khan AcademyBusiness & Career15.99×
16League of LegendsGames9.68×
17Electronic sportsSports9.24×
18Red Digital Cinema Camera CompanyTechnology & Electronics8.39×
19Call of DutyGames7.79×
20FortniteGames6.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LOL Esports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LOL Esports audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.78×
SustainabilityBALANCE1.67×
SpiritualityBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LOL Esports audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
TraditionCONSERVATISM0.72×
Convenience OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LOL Esports have in United States?

LOL Esports has an estimated audience of 941,518 people in United States, concentrated in California and Texas.

02

What is the gender split and age of LOL Esports fans?

37.5% of LOL Esports fans are female, 62.5% are male, with an average age of 27.6 years.

03

Which brands do LOL Esports fans like most?

LOL Esports fans show strongest brand affinity for Solitaire (33.75×), Everything Everything (108.24×), and Atlantic Records (73.67×) over the country average.

04

Where do LOL Esports fans live in United States?

LOL Esports fans in United States are most concentrated in California (reach ~200K), Texas (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do LOL Esports fans also like?

Beyond LOL Esports itself, the audience over-indexes on Everything Everything (108.24×), Atlantic Records (73.67×), Khan Academy (15.99×), and Team SoloMid (89.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See LOL Esports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for LOL Esports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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