OMG (eSports) Audience in United States

OMG (eSports) logo

OMG (eSports) has an estimated audience of 644,828 people in United States. 40.3% are female, 59.7% are male, average age 29.8. Top regions: California, Texas, New York. Top brand affinities: Livemusic, The Salvation Army, Roblox, Financial Times, LOL Esports.

The average OMG (eSports) fan in United States is 29.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Livemusic, The Salvation Army, Roblox, with strongest over-indexing on Livemusic (21.66× the country average). Demographically, the OMG (eSports) audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: E-sports

Demographics of OMG (eSports) fans

Demographic split for OMG (eSports) audience in United States
MetricValue
Female40.3%
Male59.7%
Average age29.8
Estimated audience size644,828

Audience persona

The typical OMG (eSports) fan in United States is more male, around 29.8 years old, with strong Patriotism tendencies and a notable affinity for Livemusic.

Top regions in United States

Top regions ranked by reach for OMG (eSports) in United States
RegionReachAffinity
California74,8301.06×
Texas74,1101.34×
New York51,9621.44×
Florida46,6461.07×
New Jersey23,2421.42×
Illinois22,0551.03×
Pennsylvania22,0341.01×
Georgia21,1951.07×
North Carolina19,7111.02×
Ohio19,0800.96×
Massachusetts17,3501.37×
Michigan17,1681.02×
Virginia16,7261.06×
Washington12,4670.96×
Arizona12,0710.92×
Oklahoma11,8701.66×
Tennessee11,2430.87×
Indiana11,2330.95×
Oregon10,7201.45×
Maryland10,3840.94×
Missouri10,0730.97×
South Carolina9,6991×
Alabama9,4801.05×
Wisconsin9,2290.95×
Minnesota8,8950.96×
Louisiana8,4061.01×
Colorado8,1940.81×
Kentucky7,9620.98×
Connecticut7,3851.14×
Nevada6,1070.98×
Hawaii5,4851.98×
Arkansas5,1460.97×
Mississippi5,0520.95×
Utah5,0340.87×
Iowa4,9830.94×
Kansas4,4860.88×
Nebraska2,9930.93×
New Mexico2,8050.87×
West Virginia2,5840.86×
Idaho2,3270.72×
New Hampshire2,2080.87×
Maine2,0890.9×
Washington, District of Columbia1,7980.93×
Rhode Island1,6630.81×
Delaware1,5660.88×
Montana1,2220.68×
South Dakota1,1420.77×
Alaska9840.71×
North Dakota8690.66×
Vermont7550.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for OMG (eSports) audience
BrandAffinityCategory
Livemusic21.66×Music & Radio
The Salvation Army62.77×Politics & Society
Roblox24.37×Games
Financial Times41.78×News
LOL Esports68.15×Sports
Property finder10.8×Home & Garden
Xbox Game Pass30.4×Games
Mortal Kombat15.78×Games
Guild Wars 247.88×Games
FreshBooks46.99×Technology & Electronics
Shin Megami Tensei49.35×Games
Tekken27.07×Games
Planet Fitness3.8×Sports
Micro Center7.51×Shopping
Intuit12.28×Technology & Electronics
World of Tanks24.02×Games
The Legend of Zelda7.81×Games
Diaper bag4.97×Kids & Family
Teyana Taylor7.1×Movies & TV
PlayStation Store12.94×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by OMG (eSports) audience
TraitClusterScore
PatriotismCONSERVATISM2.12
LGBTQ+ IdentityOPEN2.01
IndividualismJOY1.7
Family OrientationCONSERVATISM1.42
Convenience OrientationPREMIUM1.39
Early Adopter MentalityPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for OMG (eSports)
CountryShare
Japan19.4%
United States16.6%
India7.2%

See OMG (eSports) audiences in other countries

More E-sports audiences in United States

Frequently asked questions

How many fans does OMG (eSports) have in United States?

OMG (eSports) has an estimated audience of 644,828 people in United States, concentrated in California and Texas.

What is the gender split and age of OMG (eSports) fans?

40.3% of OMG (eSports) fans are female, 59.7% are male, with an average age of 29.8 years.

Which brands do OMG (eSports) fans like most?

OMG (eSports) fans show strongest brand affinity for Livemusic (21.66×), The Salvation Army (62.77×), and Roblox (24.37×) over the country average.

Where do OMG (eSports) fans live in United States?

OMG (eSports) fans in United States are most concentrated in California (reach 74,830), Texas (reach 74,110), and New York (reach 51,962). These three regions account for the largest share of the active audience.

What other brands do OMG (eSports) fans also like?

Beyond OMG (eSports) itself, the audience over-indexes on The Salvation Army (62.77×), Roblox (24.37×), Financial Times (41.78×), and LOL Esports (68.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for OMG (eSports). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.