Rascasse Audience Intelligence

OMG (eSports) Audience in United States

A data profile of the people who buy, follow and care about OMG (eSports) in United States — modelled from more than twelve digital signal sources. OMG (eSports) has an estimated audience of 704,939 people in United States.

#4among E-sports in United States#458among Team in United States#2818in Sports

The average OMG (eSports) fan in United States is 29.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include The Salvation Army, Roblox, Livemusic, with strongest over-indexing on The Salvation Army (65.39× the country average).

Demographically, the OMG (eSports) audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical OMG (eSports) fan in United States is more male, around 29.8 years old, with strong Patriotism tendencies and a notable affinity for The Salvation Army.

Category: Sports · Type: Team · Subtype: E-sports

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OMG (eSports) profile in United States.

Audience size
705K
in United States
Gender
40.3%♀
59.7% male
Age
29.8
average years
Country rank
#29788
Team in United States
Fig. 01

Search interest · 12-month trend

+88%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of OMG (eSports) fans

40.3% are female, 59.7% are male, average age 29.8.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for OMG (eSports) audience in United States
MetricValue
Female40.3%
Male59.7%
Average age29.8
Estimated audience size704,939
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the OMG (eSports) audience in United States
Age bracketShare%
16-1950%
20-2919%
30-3913%
40-4910%
50+8%
Fig. 04

Worldwide distribution

17.5%

of the worldwide OMG (eSports) audience comes from United States.

Worldwide audience distribution share by country for OMG (eSports)
CountryShare
Japan19.1%
United States17.5%
India7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OMG (eSports) audience in United States is strongest.

Fig. 05

Top regions by affinity

OMG (eSports) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K1.81×
02Oklahoma~10K1.52×
03Massachusetts~20K1.44×
04Texas~70K1.33×
05New Jersey~20K1.33×
06Connecticut~8K1.29×
07Oregon~9K1.28×
08New York~40K1.23×
09Louisiana~9K1.13×
10California~80K1.12×
11Georgia~20K1.05×
12Illinois~20K1.04×
13Nevada~7K1.04×
14Arkansas~6K1.04×
15South Carolina~10K1.03×
16Alabama~9K1.03×
17Florida~40K1.01×
18Pennsylvania~20K1.01×
19North Carolina~20K1.01×
20Kentucky~8K1.01×
21Michigan~20K1.00×
22Mississippi~5K1.00×
23Virginia~20K0.99×
24Indiana~10K0.97×
25New Mexico~3K0.97×
26Ohio~20K0.96×
27Minnesota~9K0.96×
28Delaware~2K0.96×
29Missouri~10K0.95×
30Nebraska~3K0.95×
31Arizona~10K0.94×
32Maryland~10K0.94×
33West Virginia~3K0.94×
34Iowa~5K0.93×
35Kansas~5K0.93×
36Washington~10K0.91×
37South Dakota~1K0.90×
38Wisconsin~9K0.89×
39New Hampshire~2K0.89×
40Maine~2K0.88×
41Utah~5K0.87×
42Alaska~1K0.87×
43Tennessee~10K0.86×
44Rhode Island~2K0.86×
45North Dakota~1K0.84×
46Washington, District of Columbia~2K0.83×
47Idaho~3K0.82×
48Montana~1K0.78×
49Vermont<1K0.78×
50Colorado~8K0.76×
Fig. 06

Affinity by region

Affinity by region — OMG (eSports), United States
0.76×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OMG (eSports) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OMG (eSports) audience
#·InterestCategoryAffinity×
01The Salvation ArmyPolitics & Society65.39×
02LOL EsportsSports62.64×
03FreshBooksTechnology & Electronics51.89×
04Shin Megami TenseiGames47.93×
05Guild Wars 2Games40.80×
06Xbox Game PassGames26.89×
07World of TanksGames25.39×
08RobloxGames24.59×
09TekkenGames21.09×
10Mortal KombatGames16.43×
11Financial TimesNews16.34×
12Property finderHome & Garden16.16×
13LivemusicMusic & Radio14.55×
14IntuitTechnology & Electronics14.40×
15Christian LouboutinFashion & Accessoires12.63×
16Winter Olympic GamesSports10.62×
17SolitaireGames6.84×
18Micro CenterShopping6.66×
19Weather forecastingHome & Garden6.41×
20Microwave ovenHome & Garden5.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OMG (eSports) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OMG (eSports) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.02×
Family OrientationCONSERVATISM2.81×
Convenience OrientationPREMIUM2.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OMG (eSports) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.71×
Sports ActivityPOWER0.75×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does OMG (eSports) have in United States?

OMG (eSports) has an estimated audience of 704,939 people in United States, concentrated in California and Texas.

02

What is the gender split and age of OMG (eSports) fans?

40.3% of OMG (eSports) fans are female, 59.7% are male, with an average age of 29.8 years.

03

Which brands do OMG (eSports) fans like most?

OMG (eSports) fans show strongest brand affinity for The Salvation Army (65.39×), Roblox (24.59×), and Livemusic (14.55×) over the country average.

04

Where do OMG (eSports) fans live in United States?

OMG (eSports) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do OMG (eSports) fans also like?

Beyond OMG (eSports) itself, the audience over-indexes on Roblox (24.59×), Livemusic (14.55×), Property finder (16.16×), and LOL Esports (62.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-sports audiences in United States

See OMG (eSports) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for OMG (eSports). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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