OMG (eSports) Audience in United States

OMG (eSports) logo

OMG (eSports) has an estimated audience of 644,828 people in United States. 40.3% are female, 59.7% are male, average age 29.8. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Monogram, Urban Outfitters, Grammarly, Emperor Entertainment Group.

The average OMG (eSports) fan in United States is 29.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Monogram, Urban Outfitters, with strongest over-indexing on Lulu 黃路梓茵 (10.36× the country average). Demographically, the OMG (eSports) audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: E-sports

Demographics of OMG (eSports) fans

Demographic split for OMG (eSports) audience in United States
MetricValue
Female40.3%
Male59.7%
Average age29.8
Estimated audience size644,828

Audience persona

The typical OMG (eSports) fan in United States is more male, around 29.8 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for OMG (eSports) in United States
RegionReachAffinity
California74,8301.06×
Texas74,1101.34×
New York51,9621.44×
Florida46,6461.07×
New Jersey23,2421.42×
Illinois22,0551.03×
Pennsylvania22,0341.01×
Georgia21,1951.07×
North Carolina19,7111.02×
Ohio19,0800.96×
Massachusetts17,3501.37×
Michigan17,1681.02×
Virginia16,7261.06×
Washington12,4670.96×
Arizona12,0710.92×
Oklahoma11,8701.66×
Tennessee11,2430.87×
Indiana11,2330.95×
Oregon10,7201.45×
Maryland10,3840.94×
Missouri10,0730.97×
South Carolina9,6991×
Alabama9,4801.05×
Wisconsin9,2290.95×
Minnesota8,8950.96×
Louisiana8,4061.01×
Colorado8,1940.81×
Kentucky7,9620.98×
Connecticut7,3851.14×
Nevada6,1070.98×
Hawaii5,4851.98×
Arkansas5,1460.97×
Mississippi5,0520.95×
Utah5,0340.87×
Iowa4,9830.94×
Kansas4,4860.88×
Nebraska2,9930.93×
New Mexico2,8050.87×
West Virginia2,5840.86×
Idaho2,3270.72×
New Hampshire2,2080.87×
Maine2,0890.9×
Washington, District of Columbia1,7980.93×
Rhode Island1,6630.81×
Delaware1,5660.88×
Montana1,2220.68×
South Dakota1,1420.77×
Alaska9840.71×
North Dakota8690.66×
Vermont7550.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for OMG (eSports) audience
BrandAffinityCategory
Lulu 黃路梓茵10.36×Movies & TV
Monogram11.67×Home & Garden
Urban Outfitters4.16×Shopping
Grammarly10.03×Business & Career
Emperor Entertainment Group19.88×Business & Career
Berenstain Bears12.91×Literature
Combat sport2.41×Sports
Pot roast13.73×Food & Beverages
Pro-Ject4.71×Music & Radio
Nebraska Cornhuskers football3.85×Sports
Home construction1.5×Home & Garden
Jesse Plemons3.44×Movies & TV
Gina Raimondo24.02×Politics & Society
Litter box2×Pets & Animals
Whataburger1.65×Food & Beverages
Zach Ertz7.19×Sports
Home staging4.67×Home & Garden
Magazine (band)5.62×Music & Radio
Pillow1.87×Home & Garden
JDSU2.48×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by OMG (eSports) audience
TraitClusterScore
PatriotismCONSERVATISM2.12
LGBTQ+ IdentityOPEN2.01
IndividualismJOY1.7
Family OrientationCONSERVATISM1.42
Convenience OrientationPREMIUM1.39
Early Adopter MentalityPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for OMG (eSports)
CountryShare
Japan19.4%
United States16.6%
India7.2%

See OMG (eSports) audiences in other countries

More E-sports audiences in United States

Frequently asked questions

How many fans does OMG (eSports) have in United States?

OMG (eSports) has an estimated audience of 644,828 people in United States, concentrated in California and Texas.

What is the gender split and age of OMG (eSports) fans?

40.3% of OMG (eSports) fans are female, 59.7% are male, with an average age of 29.8 years.

Which brands do OMG (eSports) fans like most?

OMG (eSports) fans show strongest brand affinity for Lulu 黃路梓茵 (10.36×), Monogram (11.67×), and Urban Outfitters (4.16×) over the country average.

Where do OMG (eSports) fans live in United States?

OMG (eSports) fans in United States are most concentrated in California (reach 74,830), Texas (reach 74,110), and New York (reach 51,962). These three regions account for the largest share of the active audience.

What other brands do OMG (eSports) fans also like?

Beyond OMG (eSports) itself, the audience over-indexes on Monogram (11.67×), Urban Outfitters (4.16×), Grammarly (10.03×), and Emperor Entertainment Group (19.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for OMG (eSports). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.