Rascasse Audience Intelligence

Guild Wars 2 Audience in United States

A data profile of the people who buy, follow and care about Guild Wars 2 in United States — modelled from more than twelve digital signal sources. Guild Wars 2 has an estimated audience of 617,757 people in United States.

#233among Video game in United States#396among Video / Board Game in United States#679in Games

The average Guild Wars 2 fan in United States is 32.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Final Fantasy XIV, Guild Wars, Final Fantasy X, with strongest over-indexing on Final Fantasy XIV (39.46× the country average).

Demographically, the Guild Wars 2 audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guild Wars 2 fan in United States is more male, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for Final Fantasy XIV.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guild Wars 2 profile in United States.

Audience size
618K
in United States
Gender
20.8%♀
79.2% male
Age
32.2
average years
Country rank
#32238
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guild Wars 2 fans

20.8% are female, 79.2% are male, average age 32.2.

Fig. 02

Gender split

20.8%
Female
79.2%
Male
Demographic split for Guild Wars 2 audience in United States
MetricValue
Female20.8%
Male79.2%
Average age32.2
Estimated audience size617,757
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Guild Wars 2 audience in United States
Age bracketShare%
16-1939%
20-2923%
30-3916%
40-4911%
50+11%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Guild Wars 2 audience comes from United States.

Worldwide audience distribution share by country for Guild Wars 2
CountryShare
United States27.7%
Spain9.8%
France7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guild Wars 2 audience in United States is strongest.

Fig. 05

Top regions by affinity

Guild Wars 2 fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.73×
02Oregon~10K1.50×
03Idaho~4K1.38×
04Alaska~2K1.28×
05Oklahoma~8K1.24×
06Utah~7K1.23×
07West Virginia~3K1.22×
08Arkansas~6K1.19×
09New Hampshire~3K1.15×
10Maine~3K1.15×
11Missouri~10K1.14×
12Kansas~5K1.11×
13Kentucky~8K1.10×
14Colorado~10K1.08×
15Montana~2K1.07×
16North Dakota~1K1.06×
17Michigan~20K1.03×
18Virginia~20K1.01×
19Arizona~10K1.01×
20Minnesota~9K1.01×
21Vermont~1K1.01×
22Ohio~20K0.99×
23Tennessee~10K0.99×
24Indiana~10K0.99×
25Wisconsin~9K0.99×
26Nevada~6K0.97×
27California~60K0.96×
28South Dakota~1K0.96×
29Iowa~5K0.95×
30Hawaii~2K0.95×
31Florida~40K0.94×
32Nebraska~3K0.93×
33North Carolina~20K0.91×
34Alabama~8K0.91×
35Texas~50K0.90×
36Rhode Island~2K0.87×
37Georgia~20K0.86×
38Connecticut~5K0.86×
39Maryland~9K0.85×
40South Carolina~8K0.85×
41Pennsylvania~20K0.84×
42Illinois~20K0.83×
43Massachusetts~10K0.83×
44Louisiana~7K0.83×
45New Mexico~3K0.82×
46Mississippi~4K0.78×
47Delaware~1K0.78×
48New York~30K0.73×
49New Jersey~10K0.73×
50Washington, District of Columbia~1K0.68×
Fig. 06

Affinity by region

Affinity by region — Guild Wars 2, United States
0.68×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guild Wars 2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guild Wars 2 audience
#·InterestCategoryAffinity×
01Guild WarsGames97.77×
02StarCraft: GhostGames62.62×
03Ninja GaidenGames61.55×
04Super Smash Bros. BrawlGames52.66×
05MetroidGames46.28×
06OMG (eSports)Sports40.80×
07Final Fantasy XIVGames39.46×
08Final Fantasy XIIGames36.23×
09MapleStoryGames34.18×
10Final Fantasy XGames33.32×
11Age of Empires (video game)Games32.08×
12Black DesertGames30.17×
13Video game musicMusic & Radio29.75×
14Devil May CryGames25.01×
15Final Fantasy VIIGames23.50×
16Call of Duty: Advanced WarfareGames18.36×
17Polygon (website)Games17.91×
18Xbox Game PassGames17.84×
19Final FantasyGames17.83×
20Monster HunterGames12.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guild Wars 2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guild Wars 2 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.33×
Early Adopter MentalityPOWER1.18×
Luxury OrientationPREMIUM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guild Wars 2 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Community OrientationOPEN0.70×
Quality AwarenessPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guild Wars 2 have in United States?

Guild Wars 2 has an estimated audience of 617,757 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Guild Wars 2 fans?

20.8% of Guild Wars 2 fans are female, 79.2% are male, with an average age of 32.2 years.

03

Which brands do Guild Wars 2 fans like most?

Guild Wars 2 fans show strongest brand affinity for Final Fantasy XIV (39.46×), Guild Wars (97.77×), and Final Fantasy X (33.32×) over the country average.

04

Where do Guild Wars 2 fans live in United States?

Guild Wars 2 fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Guild Wars 2 fans also like?

Beyond Guild Wars 2 itself, the audience over-indexes on Guild Wars (97.77×), Final Fantasy X (33.32×), Final Fantasy VII (23.5×), and Final Fantasy (17.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Guild Wars 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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