Guild Wars 2 Audience in United States

Guild Wars 2 logo

Guild Wars 2 has an estimated audience of 614,175 people in United States. 20.8% are female, 79.2% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: Final Fantasy XIV, Guild Wars, Final Fantasy X, Final Fantasy VII, Final Fantasy.

The average Guild Wars 2 fan in United States is 32.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Final Fantasy XIV, Guild Wars, Final Fantasy X, with strongest over-indexing on Final Fantasy XIV (39.46× the country average). Demographically, the Guild Wars 2 audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Guild Wars 2 fans

Demographic split for Guild Wars 2 audience in United States
MetricValue
Female20.8%
Male79.2%
Average age32.2
Estimated audience size614,175

Audience persona

The typical Guild Wars 2 fan in United States is more male, around 32.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Final Fantasy XIV.

Top regions in United States

Top regions ranked by reach for Guild Wars 2 in United States
RegionReachAffinity
California68,4881.01×
Texas50,9580.97×
Florida40,3260.97×
New York26,0580.76×
Washington22,4981.83×
Ohio18,8561×
Pennsylvania18,1740.88×
Illinois17,8130.87×
North Carolina17,5870.95×
Georgia17,1580.91×
Michigan16,2931.01×
Virginia15,4451.03×
Arizona13,0331.04×
Tennessee11,9450.97×
Missouri11,6111.17×
New Jersey11,2250.72×
Indiana11,1831×
Oregon11,1331.58×
Colorado10,6711.1×
Massachusetts10,6100.88×
Wisconsin9,3541.01×
Minnesota9,1281.04×
Maryland8,9600.85×
Kentucky8,7361.13×
Oklahoma8,7001.28×
South Carolina7,7650.84×
Alabama7,6710.89×
Utah7,2981.33×
Louisiana6,4220.81×
Arkansas5,8991.17×
Nevada5,5850.94×
Kansas5,3421.1×
Connecticut5,2630.85×
Iowa4,8070.95×
Idaho4,2971.4×
Mississippi3,5230.7×
West Virginia3,0091.05×
New Hampshire2,8671.18×
Nebraska2,7530.89×
Maine2,4911.13×
Hawaii2,4770.94×
New Mexico2,2630.73×
Montana1,8781.1×
Alaska1,5631.19×
Rhode Island1,4420.74×
South Dakota1,2970.91×
Washington, District of Columbia1,2600.68×
North Dakota1,1880.94×
Delaware1,1880.7×
Vermont1,0070.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guild Wars 2 audience
BrandAffinityCategory
Final Fantasy XIV39.46×Games
Guild Wars97.77×Games
Final Fantasy X33.32×Games
Final Fantasy VII23.5×Games
Final Fantasy17.83×Games
Super Smash Bros. Brawl52.66×Games
Video game music29.75×Music & Radio
Metroid46.28×Games
Monster Hunter12.73×Games
Devil May Cry25.01×Games
OMG (eSports)40.8×Sports
Age of Empires (video game)32.08×Games
MapleStory34.18×Games
Black Desert30.17×Games
Polygon (website)17.91×Games
Xbox Game Pass17.84×Games
StarCraft: Ghost62.62×Games
Ninja Gaiden61.55×Games
Call of Duty: Advanced Warfare18.36×Games
Guilty Gear41.84×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guild Wars 2 audience
TraitClusterScore
Early Adopter MentalityPOWER2.35
LGBTQ+ IdentityOPEN2.28
Family OrientationCONSERVATISM1.21
ExtroversionTHRILL1.15
Social Media UsageJOY1.09
Risk AppetiteTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for Guild Wars 2
CountryShare
United States27.9%
Spain9.9%
France7.3%

See Guild Wars 2 audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Guild Wars 2 have in United States?

Guild Wars 2 has an estimated audience of 614,175 people in United States, concentrated in California and Texas.

What is the gender split and age of Guild Wars 2 fans?

20.8% of Guild Wars 2 fans are female, 79.2% are male, with an average age of 32.2 years.

Which brands do Guild Wars 2 fans like most?

Guild Wars 2 fans show strongest brand affinity for Final Fantasy XIV (39.46×), Guild Wars (97.77×), and Final Fantasy X (33.32×) over the country average.

Where do Guild Wars 2 fans live in United States?

Guild Wars 2 fans in United States are most concentrated in California (reach 68,488), Texas (reach 50,958), and Florida (reach 40,326). These three regions account for the largest share of the active audience.

What other brands do Guild Wars 2 fans also like?

Beyond Guild Wars 2 itself, the audience over-indexes on Guild Wars (97.77×), Final Fantasy X (33.32×), Final Fantasy VII (23.5×), and Final Fantasy (17.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guild Wars 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.