MapleStory Audience in United States

MapleStory logo

MapleStory has an estimated audience of 802,785 people in United States. 21.1% are female, 78.9% are male, average age 29.1. Top regions: California, New York, Texas. Top brand affinities: Final Fantasy X, Vikings (TV series), Perfect World, Twitch, World of Warcraft.

The average MapleStory fan in United States is 29.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Final Fantasy X, Vikings (TV series), Perfect World, with strongest over-indexing on Final Fantasy X (45.27× the country average). Demographically, the MapleStory audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of MapleStory fans

Demographic split for MapleStory audience in United States
MetricValue
Female21.1%
Male78.9%
Average age29.1
Estimated audience size802,785

Audience persona

The typical MapleStory fan in United States is more male, around 29.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Final Fantasy X.

Top regions in United States

Top regions ranked by reach for MapleStory in United States
RegionReachAffinity
California272,4873.09×
New York91,9172.05×
Texas82,1531.19×
Florida49,7420.92×
Washington34,8902.17×
New Jersey29,0421.42×
Illinois28,0771.05×
Georgia26,7921.08×
Pennsylvania25,0810.93×
Virginia24,9501.28×
Massachusetts21,2831.35×
North Carolina19,2010.79×
Arizona18,6561.14×
Ohio17,5960.71×
Michigan17,3330.83×
Maryland16,8061.22×
Nevada14,6721.89×
Oregon12,7531.39×
Colorado12,4690.99×
Tennessee12,0530.75×
Hawaii10,3122.99×
Minnesota9,6070.84×
Wisconsin9,5800.79×
Indiana9,5530.65×
Louisiana9,4690.91×
Missouri9,3400.72×
Alabama8,1430.73×
Connecticut8,0751×
Oklahoma7,6830.86×
South Carolina7,1240.59×
Kentucky6,9700.69×
Utah6,7850.94×
Kansas5,3730.85×
Iowa4,0950.62×
Arkansas3,9850.6×
Mississippi3,6370.55×
Idaho2,9150.72×
Rhode Island2,8801.13×
New Hampshire2,4190.76×
Nebraska2,3620.59×
Washington, District of Columbia2,3010.95×
New Mexico2,1680.54×
West Virginia2,0670.55×
Alaska2,0421.19×
Maine1,8650.65×
Delaware1,5900.72×
North Dakota1,0700.65×
Montana1,0230.46×
South Dakota1,0100.54×
Vermont8040.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MapleStory audience
BrandAffinityCategory
Final Fantasy X45.27×Games
Vikings (TV series)19.66×Movies & TV
Perfect World99.32×Games
Twitch13.11×Games
World of Warcraft19.24×Games
Brave Frontier109.48×Games
World of Tanks67.96×Games
Clash of Clans38.3×Games
Massively multiplayer online games16.63×Games
Final Fantasy VII28.65×Games
Flyff168.22×Games
Final Fantasy XIV31.1×Games
RuneScape54.83×Games
Final Fantasy19.91×Games
Clash Royale39.86×Games
Phantasy Star Online 2109.03×Games
SimCity42.35×Games
Tinker Bell (film series)36.22×Movies & TV
Kirsten Dunst20.8×Movies & TV
A Knight of the Seven Kingdoms11.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MapleStory audience
TraitClusterScore
Early Adopter MentalityPOWER1.97
SustainabilityBALANCE1.09
LGBTQ+ IdentityOPEN1.06
Social Media UsageJOY1.04
Pet OwnershipJOY0.98
Urban LifestyleOPEN0.97

Worldwide distribution

Worldwide audience distribution share by country for MapleStory
CountryShare
Japan30.3%
United States20.3%
South Korea12.0%

See MapleStory audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does MapleStory have in United States?

MapleStory has an estimated audience of 802,785 people in United States, concentrated in California and New York.

What is the gender split and age of MapleStory fans?

21.1% of MapleStory fans are female, 78.9% are male, with an average age of 29.1 years.

Which brands do MapleStory fans like most?

MapleStory fans show strongest brand affinity for Final Fantasy X (45.27×), Vikings (TV series) (19.66×), and Perfect World (99.32×) over the country average.

Where do MapleStory fans live in United States?

MapleStory fans in United States are most concentrated in California (reach 272,487), New York (reach 91,917), and Texas (reach 82,153). These three regions account for the largest share of the active audience.

What other brands do MapleStory fans also like?

Beyond MapleStory itself, the audience over-indexes on Vikings (TV series) (19.66×), Perfect World (99.32×), Twitch (13.11×), and World of Warcraft (19.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MapleStory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.