Rascasse Audience Intelligence

MapleStory Audience in United States

A data profile of the people who buy, follow and care about MapleStory in United States — modelled from more than twelve digital signal sources. MapleStory has an estimated audience of 800,038 people in United States.

#319among Video / Board Game in United States#566in Games

The average MapleStory fan in United States is 29.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Final Fantasy X, Vikings (TV series), Perfect World, with strongest over-indexing on Final Fantasy X (45.27× the country average).

Demographically, the MapleStory audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Social Media Usage, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MapleStory fan in United States is more male, around 29.1 years old, with strong Social Media Usage tendencies and a notable affinity for Final Fantasy X.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MapleStory profile in United States.

Audience size
800K
in United States
Gender
21.1%♀
78.9% male
Age
29.1
average years
Country rank
#27452
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MapleStory fans

21.1% are female, 78.9% are male, average age 29.1.

Fig. 02

Gender split

21.1%
Female
78.9%
Male
Demographic split for MapleStory audience in United States
MetricValue
Female21.1%
Male78.9%
Average age29.1
Estimated audience size800,038
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the MapleStory audience in United States
Age bracketShare%
16-1943%
20-2930%
30-3915%
40-497%
50+5%
Fig. 04

Worldwide distribution

20.3%

of the worldwide MapleStory audience comes from United States.

Worldwide audience distribution share by country for MapleStory
CountryShare
Japan30.3%
United States20.3%
South Korea12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MapleStory audience in United States is strongest.

Fig. 05

Top regions by affinity

MapleStory fans by region: top regions in United States
#RegionReachAffinity×
01California~300K2.97×
02Hawaii~10K2.93×
03Washington~30K2.12×
04New York~90K1.97×
05Nevada~10K1.83×
06New Jersey~30K1.36×
07Oregon~10K1.32×
08Massachusetts~20K1.31×
09Virginia~20K1.25×
10Alaska~2K1.20×
11Maryland~20K1.19×
12Rhode Island~3K1.17×
13Texas~80K1.14×
14Arizona~20K1.13×
15Georgia~30K1.06×
16Connecticut~8K1.01×
17Illinois~30K0.99×
18Utah~7K0.98×
19Colorado~10K0.95×
20Washington, District of Columbia~2K0.93×
21Pennsylvania~20K0.92×
22Florida~50K0.91×
23Louisiana~9K0.89×
24Oklahoma~8K0.88×
25Kansas~6K0.88×
26New Hampshire~3K0.85×
27Minnesota~10K0.84×
28Michigan~20K0.83×
29Delaware~2K0.81×
30Wisconsin~10K0.79×
31North Carolina~20K0.78×
32Idaho~3K0.78×
33Maine~2K0.78×
34North Dakota~1K0.77×
35Alabama~8K0.76×
36Vermont~1K0.76×
37Missouri~10K0.75×
38Tennessee~10K0.74×
39Kentucky~7K0.72×
40South Dakota~1K0.71×
41Ohio~20K0.70×
42Arkansas~5K0.69×
43West Virginia~3K0.69×
44Indiana~10K0.67×
45Nebraska~3K0.67×
46Iowa~4K0.65×
47Montana~1K0.65×
48Mississippi~4K0.64×
49New Mexico~3K0.64×
50South Carolina~8K0.63×
Fig. 06

Affinity by region

Affinity by region — MapleStory, United States
0.63×1.00×2.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MapleStory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MapleStory audience
#·InterestCategoryAffinity×
01FlyffGames168.22×
02Brave FrontierGames109.48×
03Phantasy Star Online 2Games109.03×
04Perfect WorldGames99.32×
05Age of MythologyGames91.72×
06World of TanksGames67.96×
07RuneScapeGames54.83×
08Final Fantasy XGames45.27×
09SimCityGames42.35×
10Clash RoyaleGames39.86×
11Tinker Bell (film series)Movies & TV36.22×
12Final Fantasy XIVGames31.10×
13Final Fantasy VIIGames28.65×
14Kirsten DunstMovies & TV20.80×
15Final FantasyGames19.91×
16Vikings (TV series)Movies & TV19.66×
17World of WarcraftGames19.24×
18Massively multiplayer online gamesGames16.63×
19TwitchGames13.11×
20A Knight of the Seven KingdomsMovies & TV11.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MapleStory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MapleStory audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY2.81×
Risk AppetiteTHRILL2.02×
SpiritualityBALANCE2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MapleStory audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.57×
Convenience OrientationPREMIUM0.59×
Family OrientationCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MapleStory have in United States?

MapleStory has an estimated audience of 800,038 people in United States, concentrated in California and New York.

02

What is the gender split and age of MapleStory fans?

21.1% of MapleStory fans are female, 78.9% are male, with an average age of 29.1 years.

03

Which brands do MapleStory fans like most?

MapleStory fans show strongest brand affinity for Final Fantasy X (45.27×), Vikings (TV series) (19.66×), and Perfect World (99.32×) over the country average.

04

Where do MapleStory fans live in United States?

MapleStory fans in United States are most concentrated in California (reach ~300K), New York (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do MapleStory fans also like?

Beyond MapleStory itself, the audience over-indexes on Vikings (TV series) (19.66×), Perfect World (99.32×), World of Warcraft (19.24×), and Twitch (13.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See MapleStory audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MapleStory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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