Rascasse Audience Intelligence

RuneScape Audience in United States

A data profile of the people who buy, follow and care about RuneScape in United States — modelled from more than twelve digital signal sources. RuneScape has an estimated audience of 1,106,502 people in United States.

#142among Video game in United States#238among Video / Board Game in United States#456in Games

The average RuneScape fan in United States is 30.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Day of the Dead (2008 film), Final Fantasy XIV, Dragon Nest, with strongest over-indexing on Day of the Dead (2008 film) (38.29× the country average).

Demographically, the RuneScape audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Need for Security, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RuneScape fan in United States is more male, around 30.8 years old, with strong Need for Security tendencies and a notable affinity for Day of the Dead (2008 film).

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RuneScape profile in United States.

Audience size
1.1M
in United States
Gender
31.7%♀
68.3% male
Age
30.8
average years
Country rank
#22091
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RuneScape fans

31.7% are female, 68.3% are male, average age 30.8.

Fig. 02

Gender split

31.7%
Female
68.3%
Male
Demographic split for RuneScape audience in United States
MetricValue
Female31.7%
Male68.3%
Average age30.8
Estimated audience size1,106,502
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the RuneScape audience in United States
Age bracketShare%
16-1938%
20-2930%
30-3914%
40-4910%
50+7%
Fig. 04

Worldwide distribution

27.7%

of the worldwide RuneScape audience comes from United States.

Worldwide audience distribution share by country for RuneScape
CountryShare
United States27.7%
United Kingdom7.4%
Japan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RuneScape audience in United States is strongest.

Fig. 05

Top regions by affinity

RuneScape fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K1.32×
02Alaska~3K1.29×
03North Dakota~3K1.27×
04Oklahoma~20K1.24×
05South Dakota~3K1.22×
06Missouri~20K1.21×
07West Virginia~6K1.21×
08Maine~5K1.21×
09Kansas~10K1.19×
10Oregon~20K1.18×
11Iowa~10K1.17×
12Wisconsin~20K1.15×
13New Hampshire~5K1.15×
14Michigan~30K1.13×
15Idaho~6K1.13×
16Kentucky~20K1.11×
17Nebraska~6K1.11×
18Utah~10K1.10×
19Indiana~20K1.09×
20Ohio~40K1.07×
21Minnesota~20K1.07×
22Colorado~20K1.06×
23Arkansas~10K1.06×
24Arizona~20K1.04×
25Florida~80K1.01×
26Illinois~40K0.98×
27Tennessee~20K0.96×
28Montana~3K0.96×
29Massachusetts~20K0.95×
30Rhode Island~3K0.95×
31Pennsylvania~40K0.94×
32Vermont~2K0.92×
33Texas~90K0.90×
34Virginia~20K0.90×
35California~100K0.89×
36North Carolina~30K0.88×
37Connecticut~10K0.88×
38Hawaii~4K0.86×
39Nevada~9K0.85×
40Georgia~30K0.83×
41Alabama~10K0.83×
42Louisiana~10K0.82×
43New York~50K0.80×
44Maryland~10K0.77×
45New Mexico~4K0.77×
46New Jersey~20K0.76×
47South Carolina~10K0.76×
48Mississippi~7K0.73×
49Washington, District of Columbia~2K0.70×
50Delaware~2K0.70×
Fig. 06

Affinity by region

Affinity by region — RuneScape, United States
0.70×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RuneScape audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RuneScape audience
#·InterestCategoryAffinity×
01FlyffGames78.43×
02PlanetSide 2Games59.34×
03Dragon NestGames55.26×
04ROSE OnlineGames51.07×
05Eve OnlineGames46.54×
06Melissa McBrideMovies & TV45.63×
07World of Warcraft: Mists of PandariaGames41.87×
08Day of the Dead (2008 film)Movies & TV38.29×
09World of Warcraft: The Burning CrusadeGames36.17×
10Christian SerratosMovies & TV30.66×
11Chandler RiggsMovies & TV29.65×
12WuxiaLiterature27.99×
13Left 4 Dead (series)Movie / TV Show / Series27.07×
14Lauren CohanMovies & TV25.84×
15Danai GuriraMovies & TV22.78×
16Final Fantasy XIVGames22.19×
17Andrew LincolnMovies & TV21.54×
18Norman ReedusMovies & TV18.15×
19World War Z (film)Movies & TV17.75×
20Maya RudolphMovies & TV11.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RuneScape audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RuneScape audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.31×
Social Media UsageJOY1.27×
PatriotismCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RuneScape audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
IndulgenceJOY0.76×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RuneScape have in United States?

RuneScape has an estimated audience of 1,106,502 people in United States, concentrated in California and Texas.

02

What is the gender split and age of RuneScape fans?

31.7% of RuneScape fans are female, 68.3% are male, with an average age of 30.8 years.

03

Which brands do RuneScape fans like most?

RuneScape fans show strongest brand affinity for Day of the Dead (2008 film) (38.29×), Final Fantasy XIV (22.19×), and Dragon Nest (55.26×) over the country average.

04

Where do RuneScape fans live in United States?

RuneScape fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do RuneScape fans also like?

Beyond RuneScape itself, the audience over-indexes on Final Fantasy XIV (22.19×), Dragon Nest (55.26×), Eve Online (46.54×), and Melissa McBride (45.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See RuneScape audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for RuneScape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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