RuneScape Audience in United States

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RuneScape has an estimated audience of 1,115,230 people in United States. 31.7% are female, 68.3% are male, average age 30.8. Top regions: California, Texas, Florida. Top brand affinities: Day of the Dead (2008 film), Final Fantasy XIV, Dragon Nest, Eve Online, Melissa McBride.

The average RuneScape fan in United States is 30.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Day of the Dead (2008 film), Final Fantasy XIV, Dragon Nest, with strongest over-indexing on Day of the Dead (2008 film) (38.29× the country average). Demographically, the RuneScape audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of RuneScape fans

Demographic split for RuneScape audience in United States
MetricValue
Female31.7%
Male68.3%
Average age30.8
Estimated audience size1,115,230

Audience persona

The typical RuneScape fan in United States is more male, around 30.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Day of the Dead (2008 film).

Top regions in United States

Top regions ranked by reach for RuneScape in United States
RegionReachAffinity
California115,3290.94×
Texas89,5070.93×
Florida79,9111.06×
New York52,6400.84×
Illinois38,6941.04×
Ohio37,4491.09×
Pennsylvania36,7540.98×
Michigan33,7671.16×
Washington30,3441.36×
North Carolina30,0390.9×
Georgia29,9000.87×
Virginia24,6810.91×
Arizona23,7071.04×
Indiana22,6361.11×
New Jersey22,4960.79×
Missouri21,9231.22×
Tennessee21,4010.96×
Massachusetts21,3990.97×
Wisconsin19,6101.17×
Colorado19,5291.11×
Minnesota17,2881.08×
Kentucky15,3021.09×
Oregon15,2181.19×
Oklahoma15,1601.22×
Maryland14,9540.78×
Alabama12,9600.83×
South Carolina12,9010.77×
Louisiana11,7350.82×
Utah11,2131.12×
Iowa11,0121.2×
Kansas10,9171.24×
Arkansas9,7381.06×
Connecticut9,5220.85×
Nevada9,1600.85×
Mississippi6,4650.7×
Idaho6,1171.09×
West Virginia6,0821.17×
Nebraska5,6921.02×
Maine4,8951.23×
New Hampshire4,7881.09×
Hawaii4,1270.86×
New Mexico4,0270.72×
Rhode Island3,2180.91×
South Dakota3,0081.17×
Alaska2,9861.25×
Montana2,7580.89×
North Dakota2,7431.2×
Washington, District of Columbia2,4730.74×
Delaware1,9690.64×
Vermont1,7150.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RuneScape audience
BrandAffinityCategory
Day of the Dead (2008 film)38.29×Movies & TV
Final Fantasy XIV22.19×Games
Dragon Nest55.26×Games
Eve Online46.54×Games
Melissa McBride45.63×Movies & TV
Lauren Cohan25.84×Movies & TV
Christian Serratos30.66×Movies & TV
Norman Reedus18.15×Movies & TV
Wuxia27.99×Literature
Flyff78.43×Games
Chandler Riggs29.65×Movies & TV
Andrew Lincoln21.54×Movies & TV
World of Warcraft: Mists of Pandaria41.87×Games
ROSE Online51.07×Games
PlanetSide 259.34×Games
Jeffrey Dean Morgan9.82×Movies & TV
Danai Gurira22.78×Movies & TV
World War Z (film)17.75×Movies & TV
Maya Rudolph11.55×Movies & TV
World of Warcraft: The Burning Crusade36.17×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RuneScape audience
TraitClusterScore
Early Adopter MentalityPOWER1.64
LGBTQ+ IdentityOPEN1.2
Social Media UsageJOY1.12
IndividualismJOY1.06
ExtroversionTHRILL1.05
PatriotismCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for RuneScape
CountryShare
United States27.9%
United Kingdom7.4%
Japan5.8%

See RuneScape audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does RuneScape have in United States?

RuneScape has an estimated audience of 1,115,230 people in United States, concentrated in California and Texas.

What is the gender split and age of RuneScape fans?

31.7% of RuneScape fans are female, 68.3% are male, with an average age of 30.8 years.

Which brands do RuneScape fans like most?

RuneScape fans show strongest brand affinity for Day of the Dead (2008 film) (38.29×), Final Fantasy XIV (22.19×), and Dragon Nest (55.26×) over the country average.

Where do RuneScape fans live in United States?

RuneScape fans in United States are most concentrated in California (reach 115,329), Texas (reach 89,507), and Florida (reach 79,911). These three regions account for the largest share of the active audience.

What other brands do RuneScape fans also like?

Beyond RuneScape itself, the audience over-indexes on Final Fantasy XIV (22.19×), Dragon Nest (55.26×), Eve Online (46.54×), and Melissa McBride (45.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RuneScape. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.