A data profile of the people who buy, follow and care about Melissa McBride in United States — modelled from more than twelve digital signal sources. Melissa McBride has an estimated audience of 606,313 people in United States.
The average Melissa McBride fan in United States is 36.3 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
The key figures that characterise the Melissa McBride profile in United States.
62.4% are female, 37.6% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 36.3 |
| Estimated audience size | 606,313 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 13% |
of the worldwide Melissa McBride audience comes from United States.
| Country | Share |
|---|---|
| United States | 26.8% |
| Germany | 9.2% |
| United Kingdom | 6.4% |
Where the Melissa McBride audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kentucky | ~10K | 1.61× | |
| 02 | West Virginia | ~4K | 1.53× | |
| 03 | Oklahoma | ~9K | 1.35× | |
| 04 | Arkansas | ~7K | 1.31× | |
| 05 | Tennessee | ~20K | 1.26× | |
| 06 | Mississippi | ~6K | 1.20× | |
| 07 | Indiana | ~10K | 1.16× | |
| 08 | New Mexico | ~4K | 1.13× | |
| 09 | North Carolina | ~20K | 1.11× | |
| 10 | Ohio | ~20K | 1.10× | |
| 11 | Alabama | ~10K | 1.10× | |
| 12 | Maine | ~2K | 1.10× | |
| 13 | Missouri | ~10K | 1.09× | |
| 14 | Kansas | ~5K | 1.09× | |
| 15 | Georgia | ~20K | 1.08× | |
| 16 | South Carolina | ~10K | 1.08× | |
| 17 | Texas | ~60K | 1.06× | |
| 18 | Idaho | ~3K | 1.06× | |
| 19 | Wyoming | <1K | 1.06× | |
| 20 | Louisiana | ~8K | 1.03× | |
| 21 | Virginia | ~20K | 1.02× | |
| 22 | Montana | ~2K | 1.02× | |
| 23 | Oregon | ~7K | 1.01× | |
| 24 | Iowa | ~5K | 1.01× | |
| 25 | Pennsylvania | ~20K | 0.99× | |
| 26 | Michigan | ~20K | 0.99× | |
| 27 | Alaska | ~1K | 0.99× | |
| 28 | Nevada | ~6K | 0.97× | |
| 29 | Arizona | ~10K | 0.96× | |
| 30 | New Hampshire | ~2K | 0.96× | |
| 31 | North Dakota | ~1K | 0.96× | |
| 32 | Utah | ~5K | 0.94× | |
| 33 | Delaware | ~2K | 0.92× | |
| 34 | South Dakota | ~1K | 0.92× | |
| 35 | Washington | ~10K | 0.91× | |
| 36 | Nebraska | ~3K | 0.91× | |
| 37 | Rhode Island | ~2K | 0.90× | |
| 38 | Florida | ~40K | 0.89× | |
| 39 | Illinois | ~20K | 0.89× | |
| 40 | Maryland | ~10K | 0.88× | |
| 41 | Colorado | ~9K | 0.87× | |
| 42 | Connecticut | ~6K | 0.87× | |
| 43 | Wisconsin | ~8K | 0.86× | |
| 44 | California | ~60K | 0.82× | |
| 45 | Minnesota | ~7K | 0.82× | |
| 46 | New York | ~30K | 0.76× | |
| 47 | Massachusetts | ~9K | 0.76× | |
| 48 | New Jersey | ~10K | 0.75× | |
| 49 | Hawaii | ~2K | 0.69× | |
| 50 | Washington, District of Columbia | ~1K | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Melissa McBride. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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