Rascasse Audience Intelligence

Day of the Dead (2008 film) Audience in United States

A data profile of the people who buy, follow and care about Day of the Dead (2008 film) in United States — modelled from more than twelve digital signal sources. Day of the Dead (2008 film) has an estimated audience of 1,940,725 people in United States.

#14among Horror in United States#898among Movie / TV Show / Series in United States#2287in Movies & TV

The average Day of the Dead (2008 film) fan in United States is 38.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Taron Egerton, Andrew Lincoln, Z Nation, with strongest over-indexing on Taron Egerton (195.92× the country average).

Demographically, the Day of the Dead (2008 film) audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Day of the Dead (2008 film) fan in United States is balanced, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Taron Egerton.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Day of the Dead (2008 film) profile in United States.

Audience size
1.9M
in United States
Gender
49.5%♀
50.5% male
Age
38.2
average years
Country rank
#14582
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Day of the Dead (2008 film) viewers

49.5% are female, 50.5% are male, average age 38.2.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Day of the Dead (2008 film) audience in United States
MetricValue
Female49.5%
Male50.5%
Average age38.2
Estimated audience size1,940,725
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Day of the Dead (2008 film) audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3924%
40-4923%
50+14%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Day of the Dead (2008 film) audience comes from United States.

Worldwide audience distribution share by country for Day of the Dead (2008 film)
CountryShare
United States29.9%
Canada29.0%
Australia20.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Day of the Dead (2008 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Day of the Dead (2008 film) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~60K1.40×
02New Mexico~10K1.36×
03Nevada~30K1.29×
04Texas~200K1.27×
05California~300K1.26×
06Illinois~80K1.24×
07Oklahoma~30K1.20×
08Utah~20K1.16×
09Indiana~40K1.15×
10Kansas~20K1.14×
11Alabama~30K1.10×
12Kentucky~30K1.10×
13Colorado~30K1.09×
14Washington~40K1.08×
15Alaska~5K1.07×
16Louisiana~30K1.06×
17Oregon~20K1.05×
18Michigan~50K1.04×
19Georgia~60K1.03×
20Missouri~30K1.03×
21Arkansas~20K1.03×
22Idaho~10K1.02×
23Montana~6K1.01×
24Ohio~60K0.99×
25Mississippi~20K0.99×
26Nebraska~10K0.99×
27North Carolina~60K0.97×
28West Virginia~9K0.97×
29Tennessee~40K0.96×
30New Hampshire~8K0.96×
31Iowa~20K0.95×
32Wisconsin~30K0.93×
33South Carolina~30K0.92×
34Pennsylvania~60K0.91×
35Maine~6K0.90×
36Virginia~40K0.89×
37Hawaii~8K0.88×
38Vermont~3K0.88×
39Florida~100K0.87×
40South Dakota~4K0.85×
41North Dakota~4K0.85×
42Massachusetts~30K0.83×
43Maryland~30K0.83×
44Minnesota~20K0.83×
45New York~90K0.82×
46New Jersey~40K0.82×
47Connecticut~20K0.81×
48Delaware~4K0.80×
49Rhode Island~5K0.77×
50Washington, District of Columbia~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Day of the Dead (2008 film), United States
0.77×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Day of the Dead (2008 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Day of the Dead (2008 film) audience
#·InterestCategoryAffinity×
01Taron EgertonMovies & TV195.92×
02Z NationMovies & TV134.68×
03Andrew LincolnMovies & TV102.58×
04RuneScapeGames38.29×
05The PurgeMovies & TV25.56×
06Maya RudolphMovies & TV25.32×
0728 Days LaterMovies & TV21.72×
08Seth GreenMovies & TV20.00×
09WaterworldMovies & TV20.00×
10Ryan PhillippeMovies & TV19.94×
11SpaceballsMovies & TV19.08×
12Fear the Walking DeadMovies & TV16.82×
13John CusackMovies & TV13.27×
14Lena DunhamMovies & TV11.18×
15Patricia ArquetteMovies & TV11.16×
16Winona RyderMovies & TV7.24×
17Diane KeatonMovies & TV4.02×
18TraditionPolitics & Society3.21×
19Alcoholic beveragesFood & Beverages1.97×
20CookingFood & Beverages1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Day of the Dead (2008 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Day of the Dead (2008 film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.07×
TraditionCONSERVATISM1.81×
IndulgenceJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Day of the Dead (2008 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
SustainabilityBALANCE0.73×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Day of the Dead (2008 film) have in United States?

Day of the Dead (2008 film) has an estimated audience of 1,940,725 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Day of the Dead (2008 film) viewers?

49.5% of Day of the Dead (2008 film) fans are female, 50.5% are male, with an average age of 38.2 years.

03

Which brands do Day of the Dead (2008 film) fans like most?

Day of the Dead (2008 film) fans show strongest brand affinity for Taron Egerton (195.92×), Andrew Lincoln (102.58×), and Z Nation (134.68×) over the country average.

04

Where do Day of the Dead (2008 film) fans live in United States?

Day of the Dead (2008 film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Day of the Dead (2008 film) fans also like?

Beyond Day of the Dead (2008 film) itself, the audience over-indexes on Andrew Lincoln (102.58×), Z Nation (134.68×), Maya Rudolph (25.32×), and 28 Days Later (21.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Day of the Dead (2008 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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