Fear the Walking Dead Audience in United States

Fear the Walking Dead logo

Fear the Walking Dead has an estimated audience of 2,107,953 people in United States. 46.0% are female, 54.0% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Jon Bernthal, David Blaine, Inglourious Basterds, Wipeout (video game), Death Proof.

The average Fear the Walking Dead fan in United States is 36.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jon Bernthal, David Blaine, Inglourious Basterds, with strongest over-indexing on Jon Bernthal (18.65× the country average). Demographically, the Fear the Walking Dead audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Tradition, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Fear the Walking Dead fans

Demographic split for Fear the Walking Dead audience in United States
MetricValue
Female46.0%
Male54.0%
Average age36.0
Estimated audience size2,107,953

Audience persona

The typical Fear the Walking Dead fan in United States is balanced, around 36.0 years old, with strong Tradition tendencies and a notable affinity for Jon Bernthal.

Top regions in United States

Top regions ranked by reach for Fear the Walking Dead in United States
RegionReachAffinity
California233,2331.01×
Texas221,6111.22×
Florida136,9480.96×
New York101,6430.86×
Pennsylvania69,6440.98×
Illinois67,9650.97×
North Carolina67,2301.06×
Ohio66,7721.03×
Georgia65,7611.01×
Michigan58,0701.05×
Virginia50,1360.98×
Tennessee47,7231.13×
Washington46,2141.09×
New Jersey45,1480.84×
Indiana44,1631.15×
Arizona43,3331.01×
Missouri37,5331.1×
Massachusetts34,7550.84×
Kentucky34,1271.29×
South Carolina34,0201.07×
Maryland32,3870.89×
Oklahoma31,0271.33×
Colorado30,9080.93×
Alabama29,5561×
Wisconsin29,0180.91×
Louisiana28,6001.05×
Minnesota27,7310.92×
Oregon27,1381.12×
Nevada21,1581.04×
Mississippi19,8251.14×
Arkansas19,8051.14×
Connecticut18,8610.89×
Utah17,5810.93×
Kansas17,4801.05×
Iowa17,2410.99×
Idaho11,6211.1×
West Virginia11,5001.17×
New Mexico11,2921.07×
Nebraska9,6900.92×
Hawaii7,9360.88×
New Hampshire7,9130.95×
Maine7,8601.04×
Rhode Island5,9850.89×
Montana5,5160.94×
Alaska4,8891.08×
Delaware4,8890.84×
South Dakota4,1690.86×
North Dakota4,1680.96×
Washington, District of Columbia3,3960.54×
Vermont3,0030.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fear the Walking Dead audience
BrandAffinityCategory
Jon Bernthal18.65×Movies & TV
David Blaine51.35×Movies & TV
Inglourious Basterds17.72×Movies & TV
Wipeout (video game)34.63×Games
Death Proof34.29×Movies & TV
Django Unchained17.79×Movies & TV
silent hill35.99×Games
Norman Reedus17.09×Movies & TV
Dave Batista13.41×Movies & TV
Battlefield (series)14.13×Games
World War Z (film)21.86×Movies & TV
Call of Duty: Zombies19.38×Games
Resident Evil 417.6×Games
Warframe24.73×Games
Call of Duty: World at War13.2×Games
Lauren Cohan18.49×Movies & TV
Day of the Dead (2008 film)16.82×Movies & TV
Superman1.96×Movies & TV
Andrew Lincoln18.74×Movies & TV
Godzilla3.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fear the Walking Dead audience
TraitClusterScore
TraditionCONSERVATISM1.19
Social Media UsageJOY1.16
ExtroversionTHRILL1.15
Early Adopter MentalityPOWER1.15
MindfulnessBALANCE1.08
PatriotismCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Fear the Walking Dead
CountryShare
United States30.1%
United Kingdom6.2%
Brazil5.7%

See Fear the Walking Dead audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Fear the Walking Dead have in United States?

Fear the Walking Dead has an estimated audience of 2,107,953 people in United States, concentrated in California and Texas.

What is the gender split and age of Fear the Walking Dead fans?

46.0% of Fear the Walking Dead fans are female, 54.0% are male, with an average age of 36.0 years.

Which brands do Fear the Walking Dead fans like most?

Fear the Walking Dead fans show strongest brand affinity for Jon Bernthal (18.65×), David Blaine (51.35×), and Inglourious Basterds (17.72×) over the country average.

Where do Fear the Walking Dead fans live in United States?

Fear the Walking Dead fans in United States are most concentrated in California (reach 233,233), Texas (reach 221,611), and Florida (reach 136,948). These three regions account for the largest share of the active audience.

What other brands do Fear the Walking Dead fans also like?

Beyond Fear the Walking Dead itself, the audience over-indexes on David Blaine (51.35×), Inglourious Basterds (17.72×), Wipeout (video game) (34.63×), and Death Proof (34.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fear the Walking Dead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.