Rascasse Audience Intelligence

Fear the Walking Dead Audience in United States

A data profile of the people who buy, follow and care about Fear the Walking Dead in United States — modelled from more than twelve digital signal sources. Fear the Walking Dead has an estimated audience of 2,058,011 people in United States.

#236among TV series in United States#849among Movie / TV Show / Series in United States#2149in Movies & TV

The average Fear the Walking Dead fan in United States is 36.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jon Bernthal, David Blaine, Wipeout (video game), with strongest over-indexing on Jon Bernthal (18.65× the country average).

Demographically, the Fear the Walking Dead audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Spirituality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fear the Walking Dead fan in United States is balanced, around 36.0 years old, with strong Spirituality tendencies and a notable affinity for Jon Bernthal.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fear the Walking Dead profile in United States.

Audience size
2.1M
in United States
Gender
46.0%♀
54.0% male
Age
36.0
average years
Country rank
#13923
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fear the Walking Dead viewers

46.0% are female, 54.0% are male, average age 36.0.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for Fear the Walking Dead audience in United States
MetricValue
Female46.0%
Male54.0%
Average age36.0
Estimated audience size2,058,011
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Fear the Walking Dead audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

29.7%

of the worldwide Fear the Walking Dead audience comes from United States.

Worldwide audience distribution share by country for Fear the Walking Dead
CountryShare
United States29.7%
United Kingdom6.2%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fear the Walking Dead audience in United States is strongest.

Fig. 05

Top regions by affinity

Fear the Walking Dead fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~30K1.31×
02Kentucky~30K1.28×
03West Virginia~10K1.26×
04Mississippi~20K1.19×
05Arkansas~20K1.18×
06Alaska~5K1.17×
07New Mexico~10K1.13×
08Texas~200K1.12×
09Indiana~40K1.10×
10Missouri~40K1.10×
11Idaho~10K1.10×
12Tennessee~50K1.09×
13Oregon~30K1.09×
14Maine~8K1.06×
15South Carolina~30K1.05×
16Kansas~20K1.05×
17Washington~40K1.04×
18Louisiana~30K1.04×
19Michigan~60K1.03×
20North Carolina~60K1.02×
21Alabama~30K1.02×
22Iowa~20K1.02×
23North Dakota~4K1.02×
24Ohio~70K1.01×
25Nevada~20K1.00×
26Georgia~60K0.99×
27Arizona~40K0.98×
28New Hampshire~8K0.98×
29Montana~6K0.98×
30Pennsylvania~70K0.96×
31Virginia~50K0.95×
32Nebraska~10K0.95×
33California~200K0.94×
34South Dakota~5K0.94×
35Florida~100K0.93×
36Illinois~70K0.93×
37Wisconsin~30K0.93×
38Rhode Island~6K0.93×
39Colorado~30K0.91×
40Minnesota~30K0.90×
41Utah~20K0.90×
42Maryland~30K0.89×
43Connecticut~20K0.89×
44Delaware~5K0.89×
45Vermont~3K0.88×
46Hawaii~8K0.86×
47New York~100K0.82×
48Massachusetts~30K0.82×
49New Jersey~40K0.81×
50Washington, District of Columbia~4K0.60×
Fig. 06

Affinity by region

Affinity by region — Fear the Walking Dead, United States
0.60×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fear the Walking Dead audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fear the Walking Dead audience
#·InterestCategoryAffinity×
01David BlaineMovies & TV51.35×
02silent hillGames35.99×
03Wipeout (video game)Games34.63×
04Death ProofMovies & TV34.29×
05WarframeGames24.73×
06Resident Evil 6Games22.46×
07World War Z (film)Movies & TV21.86×
08Call of Duty: ZombiesGames19.38×
09Andrew LincolnMovies & TV18.74×
10Jon BernthalMovies & TV18.65×
11Lauren CohanMovies & TV18.49×
12Django UnchainedMovies & TV17.79×
13Inglourious BasterdsMovies & TV17.72×
14Resident Evil 4Games17.60×
15Norman ReedusMovies & TV17.09×
16Day of the Dead (2008 film)Movies & TV16.82×
17Battlefield (series)Games14.13×
18Dave BatistaMovies & TV13.41×
19Call of Duty: World at WarGames13.20×
20GodzillaMovies & TV3.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fear the Walking Dead audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fear the Walking Dead audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.08×
Social Media UsageJOY0.97×
PatriotismCONSERVATISM0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fear the Walking Dead audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.53×
Convenience OrientationPREMIUM0.56×
Career OrientationPOWER0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fear the Walking Dead have in United States?

Fear the Walking Dead has an estimated audience of 2,058,011 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fear the Walking Dead viewers?

46.0% of Fear the Walking Dead fans are female, 54.0% are male, with an average age of 36.0 years.

03

Which brands do Fear the Walking Dead fans like most?

Fear the Walking Dead fans show strongest brand affinity for Jon Bernthal (18.65×), David Blaine (51.35×), and Wipeout (video game) (34.63×) over the country average.

04

Where do Fear the Walking Dead fans live in United States?

Fear the Walking Dead fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fear the Walking Dead fans also like?

Beyond Fear the Walking Dead itself, the audience over-indexes on David Blaine (51.35×), Wipeout (video game) (34.63×), Inglourious Basterds (17.72×), and Death Proof (34.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fear the Walking Dead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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