Rascasse Audience Intelligence

Norman Reedus Audience in United States

A data profile of the people who buy, follow and care about Norman Reedus in United States — modelled from more than twelve digital signal sources. Norman Reedus has an estimated audience of 2,606,696 people in United States.

#678among Actor Actress or TV Star in United States#1903among Person in United States#1646in Movies & TV

The average Norman Reedus fan in United States is 33.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jon Bernthal, Andrew Lincoln, Jeffrey Dean Morgan, with strongest over-indexing on Jon Bernthal (47.21× the country average).

Demographically, the Norman Reedus audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Norman Reedus fan in United States is balanced, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Jon Bernthal.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Norman Reedus profile in United States.

Audience size
2.6M
in United States
Gender
51.3%♀
48.7% male
Age
33.8
average years
Country rank
#11538
Person in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Norman Reedus fans

51.3% are female, 48.7% are male, average age 33.8.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Norman Reedus audience in United States
MetricValue
Female51.3%
Male48.7%
Average age33.8
Estimated audience size2,606,696
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Norman Reedus audience in United States
Age bracketShare%
16-1930%
20-2925%
30-3921%
40-4917%
50+8%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Norman Reedus audience comes from United States.

Worldwide audience distribution share by country for Norman Reedus
CountryShare
United States30.6%
Germany6.8%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Norman Reedus audience in United States is strongest.

Fig. 05

Top regions by affinity

Norman Reedus fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~50K1.45×
02West Virginia~20K1.35×
03Oklahoma~40K1.29×
04Tennessee~60K1.19×
05Arkansas~30K1.18×
06Oregon~40K1.15×
07New Mexico~20K1.15×
08Indiana~60K1.14×
09Alaska~7K1.14×
10Alabama~40K1.11×
11Idaho~20K1.11×
12Ohio~90K1.10×
13Montana~8K1.10×
14Washington~60K1.08×
15Arizona~60K1.07×
16South Carolina~40K1.07×
17Missouri~50K1.06×
18Maine~10K1.06×
19Texas~200K1.02×
20Kansas~20K1.02×
21Mississippi~20K1.01×
22North Dakota~6K1.01×
23Georgia~80K1.00×
24North Carolina~80K1.00×
25Utah~20K1.00×
26Michigan~70K0.98×
27Nevada~30K0.98×
28Iowa~20K0.98×
29New Hampshire~10K0.98×
30South Dakota~6K0.98×
31Colorado~40K0.96×
32Pennsylvania~90K0.95×
33Louisiana~30K0.93×
34Nebraska~10K0.92×
35Vermont~4K0.92×
36California~300K0.91×
37Florida~200K0.90×
38Virginia~60K0.90×
39Wisconsin~40K0.90×
40Minnesota~30K0.89×
41Rhode Island~8K0.88×
42Illinois~80K0.87×
43New York~100K0.85×
44Delaware~6K0.85×
45Massachusetts~40K0.82×
46Connecticut~20K0.81×
47Maryland~40K0.79×
48New Jersey~50K0.78×
49Hawaii~9K0.73×
50Washington, District of Columbia~5K0.57×
Fig. 06

Affinity by region

Affinity by region — Norman Reedus, United States
0.57×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Norman Reedus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Norman Reedus audience
#·InterestCategoryAffinity×
01Couleur CaféEvent95.80×
02Andrew LincolnMovies & TV67.30×
03Christian SerratosMovies & TV60.80×
04Samantha MortonMovies & TV57.06×
05Chandler RiggsMovies & TV49.20×
06Jon BernthalMovies & TV47.21×
07Michelle FairleyMusic & Radio45.92×
08Lauren CohanMovies & TV45.01×
09Sarah Wayne CalliesMovies & TV43.85×
10Michael CudlitzMovies & TV43.32×
11Danai GuriraMovies & TV42.03×
12World War Z (film)Movies & TV35.08×
13Jeffrey Dean MorganMovies & TV31.94×
14Diane KrugerMovies & TV31.89×
15Outlander (film)Movies & TV27.85×
16The Walking Dead (video game)Games24.12×
17Adam DriverMovies & TV23.54×
18RokuBusiness & Career16.28×
19Oscar IsaacMovies & TV12.42×
20Comcast CableTechnology & Electronics6.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Norman Reedus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Norman Reedus audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.13×
ExtroversionTHRILL1.02×
Risk AppetiteTHRILL1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Norman Reedus audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
TravellingTHRILL0.77×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Norman Reedus have in United States?

Norman Reedus has an estimated audience of 2,606,696 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Norman Reedus fans?

51.3% of Norman Reedus fans are female, 48.7% are male, with an average age of 33.8 years.

03

Which brands do Norman Reedus fans like most?

Norman Reedus fans show strongest brand affinity for Jon Bernthal (47.21×), Andrew Lincoln (67.3×), and Jeffrey Dean Morgan (31.94×) over the country average.

04

Where do Norman Reedus fans live in United States?

Norman Reedus fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Norman Reedus fans also like?

Beyond Norman Reedus itself, the audience over-indexes on Andrew Lincoln (67.3×), Jeffrey Dean Morgan (31.94×), Christian Serratos (60.8×), and Lauren Cohan (45.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Norman Reedus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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