Outlander (film) Audience in United States

Outlander (film) has an estimated audience of 3,561,974 people in United States. 74.5% are female, 25.5% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Oscar Isaac, Alexander Skarsgård, Ethan Hawke, University of St Andrews, Willem Dafoe.

The average Outlander (film) fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Oscar Isaac, Alexander Skarsgård, Ethan Hawke, with strongest over-indexing on Oscar Isaac (42.32× the country average). Demographically, the Outlander (film) audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Tradition, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Outlander (film) fans

Demographic split for Outlander (film) audience in United States
MetricValue
Female74.5%
Male25.5%
Average age41.6
Estimated audience size3,561,974

Audience persona

The typical Outlander (film) fan in United States is more female, around 41.6 years old, with strong Tradition tendencies and a notable affinity for Oscar Isaac.

Top regions in United States

Top regions ranked by reach for Outlander (film) in United States
RegionReachAffinity
California324,9440.83×
Texas265,5540.87×
Florida241,1521×
New York170,7790.86×
Pennsylvania118,5170.99×
North Carolina113,8861.06×
Ohio109,3921×
Georgia103,4970.94×
Illinois103,0060.87×
Michigan97,0191.04×
Tennessee94,2461.32×
Virginia90,3901.04×
Arizona78,3011.08×
Washington76,9951.08×
New Jersey74,4240.82×
Massachusetts72,0161.03×
Indiana66,1651.02×
Missouri62,6521.09×
Colorado60,7751.08×
Alabama57,1191.15×
Wisconsin56,7551.06×
South Carolina56,0761.05×
Kentucky53,4701.2×
Maryland52,0230.85×
Minnesota52,0011.02×
Oregon47,4851.16×
Oklahoma44,7361.13×
Louisiana43,1150.94×
Utah35,9881.13×
Connecticut34,8990.98×
Arkansas31,8751.09×
Iowa30,5471.04×
Kansas29,5891.05×
Mississippi27,6150.94×
Nevada26,0180.76×
Idaho20,3601.14×
West Virginia18,1911.1×
New Hampshire16,5941.18×
Nebraska16,0020.9×
Maine15,9161.25×
New Mexico14,6800.82×
Montana10,9811.11×
Rhode Island10,0430.89×
Hawaii9,9490.65×
Alaska8,7921.15×
Delaware8,0770.82×
Washington, District of Columbia7,4780.7×
South Dakota7,3180.89×
Vermont6,6661.07×
North Dakota6,3390.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outlander (film) audience
BrandAffinityCategory
Oscar Isaac42.32×Movies & TV
Alexander Skarsgård37.68×Movies & TV
Ethan Hawke29.13×Movies & TV
University of St Andrews111.39×Business & Career
Willem Dafoe34.99×Movies & TV
Norman Reedus38.34×Movies & TV
Nicole Kidman17.55×Movies & TV
Eyes Wide Shut31.22×Movies & TV
Sam Heughan37.97×Movies & TV
Alison Brie20×Movies & TV
Pacific Rim (film)32.88×Movies & TV
Gladiator (2000 film)23.63×Movies & TV
Richard Gere20.95×Movies & TV
Dan Stevens32.05×Movies & TV
Carmen Electra20.39×Movies & TV
Historical fiction12.1×Literature
Night at the Museum20×Movies & TV
Caitriona Balfe20.02×Fashion & Accessoires
Loch Ness64.69×Travel & Leisure
The Tudors24.87×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outlander (film) audience
TraitClusterScore
TraditionCONSERVATISM1.76
MindfulnessBALANCE1.26
CreativityOPEN1.25
Community OrientationOPEN1.2
SustainabilityBALANCE1.14
ExtroversionTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Outlander (film)
CountryShare
United States21.5%
Germany12.4%
Brazil11.3%

See Outlander (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Outlander (film) have in United States?

Outlander (film) has an estimated audience of 3,561,974 people in United States, concentrated in California and Texas.

What is the gender split and age of Outlander (film) fans?

74.5% of Outlander (film) fans are female, 25.5% are male, with an average age of 41.6 years.

Which brands do Outlander (film) fans like most?

Outlander (film) fans show strongest brand affinity for Oscar Isaac (42.32×), Alexander Skarsgård (37.68×), and Ethan Hawke (29.13×) over the country average.

Where do Outlander (film) fans live in United States?

Outlander (film) fans in United States are most concentrated in California (reach 324,944), Texas (reach 265,554), and Florida (reach 241,152). These three regions account for the largest share of the active audience.

What other brands do Outlander (film) fans also like?

Beyond Outlander (film) itself, the audience over-indexes on Alexander Skarsgård (37.68×), Ethan Hawke (29.13×), University of St Andrews (111.39×), and Willem Dafoe (34.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Outlander (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.