Rascasse Audience Intelligence

Outlander (film) Audience in United States

A data profile of the people who buy, follow and care about Outlander (film) in United States — modelled from more than twelve digital signal sources. Outlander (film) has an estimated audience of 4,035,828 people in United States.

#287among Movie / TV Show / Series in United States#891in Movies & TV

The average Outlander (film) fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dan Stevens, Sam Heughan, University of St Andrews, with strongest over-indexing on Dan Stevens (84.3× the country average).

Demographically, the Outlander (film) audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Tradition, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Outlander (film) fan in United States is more female, around 41.6 years old, with strong Tradition tendencies and a notable affinity for Dan Stevens.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outlander (film) profile in United States.

Audience size
4M
in United States
Gender
74.5%♀
25.5% male
Age
41.6
average years
Country rank
#7997
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Outlander (film) viewers

74.5% are female, 25.5% are male, average age 41.6.

Fig. 02

Gender split

74.5%
Female
25.5%
Male
Demographic split for Outlander (film) audience in United States
MetricValue
Female74.5%
Male25.5%
Average age41.6
Estimated audience size4,035,828
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Outlander (film) audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3916%
40-4920%
50+30%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Outlander (film) audience comes from United States.

Worldwide audience distribution share by country for Outlander (film)
CountryShare
United States21.9%
Brazil11.9%
Germany9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outlander (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Outlander (film) fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~90K1.28×
02Maine~20K1.27×
03Alaska~10K1.25×
04New Hampshire~20K1.22×
05Kentucky~50K1.18×
06Idaho~20K1.16×
07West Virginia~20K1.16×
08Montana~10K1.16×
09Alabama~60K1.14×
10Oregon~50K1.13×
11Vermont~7K1.13×
12Utah~40K1.12×
13Oklahoma~40K1.11×
14Arkansas~30K1.11×
15Missouri~60K1.07×
16Arizona~80K1.06×
17Washington~80K1.05×
18Kansas~30K1.05×
19Colorado~60K1.04×
20Wisconsin~60K1.04×
21Iowa~30K1.04×
22South Carolina~60K1.03×
23North Carolina~100K1.02×
24Michigan~90K1.01×
25Virginia~90K1.00×
26Florida~200K0.99×
27Massachusetts~70K0.99×
28Indiana~60K0.99×
29Minnesota~50K0.99×
30Ohio~100K0.98×
31Mississippi~30K0.98×
32Connecticut~30K0.97×
33Pennsylvania~100K0.96×
34South Dakota~8K0.95×
35Louisiana~40K0.94×
36Rhode Island~10K0.94×
37North Dakota~7K0.93×
38Nebraska~20K0.91×
39Georgia~100K0.90×
40Maryland~50K0.85×
41New Mexico~20K0.85×
42Delaware~8K0.85×
43Texas~300K0.83×
44Illinois~100K0.83×
45New York~200K0.82×
46New Jersey~70K0.81×
47California~300K0.79×
48Nevada~30K0.76×
49Washington, District of Columbia~8K0.71×
50Hawaii~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Outlander (film), United States
0.67×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outlander (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outlander (film) audience
#·InterestCategoryAffinity×
01University of St AndrewsBusiness & Career105.01×
02Dan StevensMovies & TV84.30×
03Loch NessTravel & Leisure68.60×
04Sam HeughanMovies & TV54.86×
05Yvonne StrahovskiMovies & TV34.63×
06Eyes Wide ShutMovies & TV29.63×
07Pacific Rim (film)Movies & TV29.54×
08Norman ReedusMovies & TV27.85×
09Oscar IsaacMovies & TV25.70×
10Alexander SkarsgårdMovies & TV22.63×
11Willem DafoeMovies & TV21.39×
12Ethan HawkeMovies & TV20.05×
13Gladiator (2000 film)Movies & TV19.08×
14Mitsubishi OutlanderCars & Mobility18.00×
15Night at the MuseumMovies & TV15.90×
16James McAvoyMovies & TV14.97×
17Downton AbbeyMovies & TV12.19×
18Caitriona BalfeFashion & Accessoires12.05×
19Nicole KidmanMovies & TV10.36×
20Vikings (TV series)Movies & TV6.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outlander (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outlander (film) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.81×
SustainabilityBALANCE1.65×
PatriotismCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outlander (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Healthy LifestyleBALANCE0.83×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outlander (film) have in United States?

Outlander (film) has an estimated audience of 4,035,828 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Outlander (film) viewers?

74.5% of Outlander (film) fans are female, 25.5% are male, with an average age of 41.6 years.

03

Which brands do Outlander (film) fans like most?

Outlander (film) fans show strongest brand affinity for Dan Stevens (84.3×), Sam Heughan (54.86×), and University of St Andrews (105.01×) over the country average.

04

Where do Outlander (film) fans live in United States?

Outlander (film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Outlander (film) fans also like?

Beyond Outlander (film) itself, the audience over-indexes on Sam Heughan (54.86×), University of St Andrews (105.01×), Oscar Isaac (25.7×), and Eyes Wide Shut (29.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Outlander (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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