Pacific Rim (film) Audience in United States

Pacific Rim (film) logo

Pacific Rim (film) has an estimated audience of 2,144,482 people in United States. 35.7% are female, 64.3% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Godzilla, Outlander (film), Star Trek (film), Adam Driver, Patrick Stewart.

The average Pacific Rim (film) fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Godzilla, Outlander (film), Star Trek (film), with strongest over-indexing on Godzilla (11× the country average). Demographically, the Pacific Rim (film) audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Pacific Rim (film) fans

Demographic split for Pacific Rim (film) audience in United States
MetricValue
Female35.7%
Male64.3%
Average age40.3
Estimated audience size2,144,482

Audience persona

The typical Pacific Rim (film) fan in United States is more male, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Godzilla.

Top regions in United States

Top regions ranked by reach for Pacific Rim (film) in United States
RegionReachAffinity
California275,2721.17×
Texas216,5051.17×
Florida154,1001.06×
New York91,4140.76×
Michigan80,4921.44×
Georgia72,7111.1×
Illinois63,5410.89×
Arizona58,0001.32×
North Carolina57,7530.9×
Ohio57,5180.87×
Pennsylvania56,2750.78×
Washington55,6071.29×
Virginia44,6230.85×
Tennessee40,5750.94×
New Jersey37,0970.68×
Colorado36,9681.09×
Indiana36,7980.94×
Missouri36,1771.05×
Massachusetts33,4560.79×
Oregon30,2181.23×
Maryland28,9440.78×
Minnesota28,5040.93×
Wisconsin27,8120.86×
Utah27,5741.44×
Oklahoma27,5621.16×
Alabama27,3450.91×
South Carolina25,2930.78×
Kentucky23,3750.87×
Louisiana22,4880.81×
Nevada19,9870.96×
New Mexico18,8901.76×
Kansas17,6581.04×
Arkansas16,9620.96×
Iowa16,0020.91×
Connecticut15,6350.73×
Idaho14,0651.31×
Mississippi13,4060.76×
Hawaii12,2011.32×
Nebraska10,4390.97×
West Virginia7,7000.77×
Alaska7,3591.6×
South Dakota7,2441.46×
New Hampshire6,8620.81×
Montana6,5621.1×
Maine6,1040.79×
Rhode Island4,7820.7×
Washington, District of Columbia4,3220.67×
North Dakota4,2380.96×
Delaware3,9820.67×
Wyoming3,4171.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pacific Rim (film) audience
BrandAffinityCategory
Godzilla11×Movies & TV
Outlander (film)29.54×Movies & TV
Star Trek (film)30.09×Movies & TV
Adam Driver25.51×Movies & TV
Patrick Stewart28.08×Movies & TV
Spaceballs26.57×Movies & TV
Shutdown15.99×Music & Radio
Leonard Nimoy29.44×Movies & TV
Interstellar (film)13.35×Movies & TV
Norman Reedus18.6×Movies & TV
Couleur Café101.55×
Oscar Isaac13.51×Movies & TV
Serenity (film)16.96×Movies & TV
Hot Fuzz29.89×Movies & TV
Moon (film)11.29×Movies & TV
Denis Villeneuve28.39×Movies & TV
William Shatner10.37×Movies & TV
Mulan (1998 film)13.45×Movies & TV
Superman2.21×Movies & TV
Carmen Electra14.87×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pacific Rim (film) audience
TraitClusterScore
Early Adopter MentalityPOWER1.56
ExtroversionTHRILL1.51
Career OrientationPOWER1.39
PatriotismCONSERVATISM1.35
Need for SecurityCONSERVATISM1.31
TraditionCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Pacific Rim (film)
CountryShare
United States32.8%
United Kingdom5.1%
India4.5%

See Pacific Rim (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Pacific Rim (film) have in United States?

Pacific Rim (film) has an estimated audience of 2,144,482 people in United States, concentrated in California and Texas.

What is the gender split and age of Pacific Rim (film) fans?

35.7% of Pacific Rim (film) fans are female, 64.3% are male, with an average age of 40.3 years.

Which brands do Pacific Rim (film) fans like most?

Pacific Rim (film) fans show strongest brand affinity for Godzilla (11×), Outlander (film) (29.54×), and Star Trek (film) (30.09×) over the country average.

Where do Pacific Rim (film) fans live in United States?

Pacific Rim (film) fans in United States are most concentrated in California (reach 275,272), Texas (reach 216,505), and Florida (reach 154,100). These three regions account for the largest share of the active audience.

What other brands do Pacific Rim (film) fans also like?

Beyond Pacific Rim (film) itself, the audience over-indexes on Outlander (film) (29.54×), Star Trek (film) (30.09×), Adam Driver (25.51×), and Patrick Stewart (28.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pacific Rim (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.