Rascasse Audience Intelligence

Serenity (film) Audience in United States

A data profile of the people who buy, follow and care about Serenity (film) in United States — modelled from more than twelve digital signal sources. Serenity (film) has an estimated audience of 2,637,171 people in United States.

#580among Movie / TV Show / Series in United States#1618in Movies & TV

The average Serenity (film) fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Edward Norton, Bill Murray, Julia Louis-Dreyfus, with strongest over-indexing on Edward Norton (65.82× the country average).

Demographically, the Serenity (film) audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Tradition, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Serenity (film) fan in United States is more female, around 43.6 years old, with strong Tradition tendencies and a notable affinity for Edward Norton.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Serenity (film) profile in United States.

Audience size
2.6M
in United States
Gender
63.7%♀
36.3% male
Age
43.6
average years
Country rank
#11445
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Serenity (film) viewers

63.7% are female, 36.3% are male, average age 43.6.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Serenity (film) audience in United States
MetricValue
Female63.7%
Male36.3%
Average age43.6
Estimated audience size2,637,171
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Serenity (film) audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4925%
50+30%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Serenity (film) audience comes from United States.

Worldwide audience distribution share by country for Serenity (film)
CountryShare
United States36.4%
United Kingdom7.8%
France6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Serenity (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Serenity (film) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~50K1.40×
02Alaska~8K1.40×
03Arizona~70K1.24×
04Mississippi~30K1.18×
05Georgia~100K1.17×
06Louisiana~40K1.17×
07Oklahoma~30K1.13×
08Arkansas~20K1.09×
09Missouri~50K1.08×
10Idaho~10K1.08×
11North Carolina~90K1.07×
12Utah~30K1.07×
13Tennessee~60K1.06×
14New Mexico~10K1.05×
15Washington~60K1.04×
16Hawaii~10K1.03×
17Maine~10K1.03×
18Oregon~30K1.02×
19Montana~8K1.02×
20Florida~200K1.01×
21Michigan~70K1.01×
22Minnesota~40K1.01×
23Kansas~20K1.01×
24Ohio~80K1.00×
25Maryland~50K1.00×
26Texas~200K0.99×
27Indiana~50K0.99×
28South Carolina~40K0.99×
29Kentucky~30K0.99×
30West Virginia~10K0.99×
31Colorado~40K0.98×
32Wyoming~4K0.98×
33Virginia~60K0.97×
34Nebraska~10K0.97×
35California~300K0.95×
36Illinois~80K0.93×
37South Dakota~6K0.93×
38North Dakota~5K0.92×
39Wisconsin~40K0.91×
40New Hampshire~10K0.91×
41Nevada~20K0.90×
42Iowa~20K0.90×
43Massachusetts~50K0.89×
44Delaware~7K0.89×
45Pennsylvania~80K0.88×
46New Jersey~60K0.84×
47Connecticut~20K0.82×
48New York~100K0.81×
49Rhode Island~7K0.80×
50Washington, District of Columbia~6K0.79×
Fig. 06

Affinity by region

Affinity by region — Serenity (film), United States
0.79×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Serenity (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Serenity (film) audience
#·InterestCategoryAffinity×
01Isaac AsimovLiterature69.11×
02Edward NortonMovies & TV65.82×
03StargateMovies & TV47.87×
04The Hitchhiker's Guide to the GalaxyMovies & TV46.78×
05Lost in SpaceMovies & TV41.03×
06CloverfieldMovies & TV40.50×
07Julia Louis-DreyfusMovies & TV33.53×
08Zero Dark ThirtyMovies & TV31.02×
09Battlestar GalacticaMovies & TV30.94×
10Bill MurrayMovies & TV28.06×
11Legally BlondeMovies & TV26.36×
12InceptionMovies & TV24.28×
13Christopher NolanMovies & TV23.31×
14Man of Steel (film)Movies & TV22.47×
15Josh DuhamelFashion & Accessoires20.00×
16Clueless (film)Movies & TV18.94×
1728 Days LaterMovies & TV18.63×
18GorillazMusic & Radio17.19×
19Isla FisherMovies & TV16.20×
20Rachel McAdamsMovies & TV10.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Serenity (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Serenity (film) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.55×
Career OrientationPOWER1.42×
IndividualismJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Serenity (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Pet OwnershipJOY0.77×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Serenity (film) have in United States?

Serenity (film) has an estimated audience of 2,637,171 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Serenity (film) viewers?

63.7% of Serenity (film) fans are female, 36.3% are male, with an average age of 43.6 years.

03

Which brands do Serenity (film) fans like most?

Serenity (film) fans show strongest brand affinity for Edward Norton (65.82×), Bill Murray (28.06×), and Julia Louis-Dreyfus (33.53×) over the country average.

04

Where do Serenity (film) fans live in United States?

Serenity (film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Serenity (film) fans also like?

Beyond Serenity (film) itself, the audience over-indexes on Bill Murray (28.06×), Julia Louis-Dreyfus (33.53×), Isaac Asimov (69.11×), and Stargate (47.87×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Serenity (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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