Serenity (film) Audience in United States

Serenity (film) has an estimated audience of 2,694,918 people in United States. 63.7% are female, 36.3% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Edward Norton, Julia Louis-Dreyfus, Gorillaz, Inception, Bill Murray.

The average Serenity (film) fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Edward Norton, Julia Louis-Dreyfus, Gorillaz, with strongest over-indexing on Edward Norton (56.83× the country average). Demographically, the Serenity (film) audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Serenity (film) fans

Demographic split for Serenity (film) audience in United States
MetricValue
Female63.7%
Male36.3%
Average age43.6
Estimated audience size2,694,918

Audience persona

The typical Serenity (film) fan in United States is more female, around 43.6 years old, with strong Risk Appetite tendencies and a notable affinity for Edward Norton.

Top regions in United States

Top regions ranked by reach for Serenity (film) in United States
RegionReachAffinity
California295,0661×
Texas242,8741.05×
Florida193,6761.06×
New York130,4010.87×
Georgia98,0571.18×
Illinois89,6231×
North Carolina89,4101.1×
Ohio85,5391.03×
Pennsylvania81,6910.9×
Michigan72,4991.03×
Arizona69,0671.26×
Virginia65,4011×
New Jersey59,7980.87×
Tennessee58,8601.09×
Washington57,7331.07×
Alabama52,5151.39×
Massachusetts49,3320.93×
Indiana49,2131×
Missouri46,9551.08×
Maryland46,9311.01×
Colorado42,8471.01×
South Carolina41,1651.02×
Louisiana40,3871.16×
Minnesota39,3111.02×
Wisconsin37,5710.93×
Oklahoma34,4191.15×
Kentucky33,8751×
Oregon31,4681.02×
Utah26,0531.08×
Mississippi25,5351.15×
Arkansas23,8111.07×
Nevada23,3960.9×
Connecticut22,6580.84×
Kansas21,1971×
Iowa20,2560.91×
Idaho14,0681.04×
New Mexico13,4841×
Nebraska12,8090.95×
Hawaii11,7661.02×
West Virginia11,6920.93×
New Hampshire9,7910.92×
Maine9,7681.01×
Alaska7,5831.32×
Montana7,1990.96×
Rhode Island6,6280.77×
Delaware6,3530.85×
Washington, District of Columbia6,2890.78×
South Dakota5,2600.84×
North Dakota4,7170.85×
Wyoming3,5810.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Serenity (film) audience
BrandAffinityCategory
Edward Norton56.83×Movies & TV
Julia Louis-Dreyfus42.03×Movies & TV
Gorillaz40.44×Music & Radio
Inception35.15×Movies & TV
Bill Murray29.61×Movies & TV
Autism Awareness19.03×Health
Isaac Asimov70.03×Literature
Beetlejuice9.42×Movies & TV
Legally Blonde33.24×Movies & TV
Diabetes mellitus awareness12.48×Health
Lost in Space49.57×Movies & TV
Pacific Rim (film)32.88×Movies & TV
Microblogging12.67×Technology & Electronics
Man of Steel (film)32.19×Movies & TV
Singer-songwriter5.51×Music & Radio
Predator (franchise)83.43×Movies & TV
Clueless (film)22.54×Movies & TV
Stargate36.83×Movies & TV
Avatar (2009 film)26.55×Movies & TV
Christopher Nolan21.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Serenity (film) audience
TraitClusterScore
Risk AppetiteTHRILL1.95
TraditionCONSERVATISM1.63
ExtroversionTHRILL1.53
TravellingTHRILL1.35
IndividualismJOY1.28
Family OrientationCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Serenity (film)
CountryShare
United States37.5%
United Kingdom8.1%
France6.7%

See Serenity (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Serenity (film) have in United States?

Serenity (film) has an estimated audience of 2,694,918 people in United States, concentrated in California and Texas.

What is the gender split and age of Serenity (film) fans?

63.7% of Serenity (film) fans are female, 36.3% are male, with an average age of 43.6 years.

Which brands do Serenity (film) fans like most?

Serenity (film) fans show strongest brand affinity for Edward Norton (56.83×), Julia Louis-Dreyfus (42.03×), and Gorillaz (40.44×) over the country average.

Where do Serenity (film) fans live in United States?

Serenity (film) fans in United States are most concentrated in California (reach 295,066), Texas (reach 242,874), and Florida (reach 193,676). These three regions account for the largest share of the active audience.

What other brands do Serenity (film) fans also like?

Beyond Serenity (film) itself, the audience over-indexes on Julia Louis-Dreyfus (42.03×), Gorillaz (40.44×), Inception (35.15×), and Bill Murray (29.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Serenity (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.