Rachel McAdams Audience in United States

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Rachel McAdams has an estimated audience of 7,242,164 people in United States. 65.3% are female, 34.7% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Nina Dobrev, Jena Malone, Morena Baccarin, Superman (TV series), Elizabeth Olsen.

The average Rachel McAdams fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nina Dobrev, Jena Malone, Morena Baccarin, with strongest over-indexing on Nina Dobrev (57.6× the country average). Demographically, the Rachel McAdams audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Rachel McAdams fans

Demographic split for Rachel McAdams audience in United States
MetricValue
Female65.3%
Male34.7%
Average age36.8
Estimated audience size7,242,164

Audience persona

The typical Rachel McAdams fan in United States is more female, around 36.8 years old, with strong Extroversion tendencies and a notable affinity for Nina Dobrev.

Top regions in United States

Top regions ranked by reach for Rachel McAdams in United States
RegionReachAffinity
California912,6951.15×
Texas681,6101.09×
Florida458,5320.94×
New York419,3601.04×
Illinois255,2501.06×
Pennsylvania237,4170.97×
Ohio234,0701.05×
North Carolina208,2860.96×
Georgia203,5230.91×
Michigan190,4621.01×
New Jersey188,3311.02×
Arizona184,6241.25×
Virginia174,4230.99×
Washington155,6231.07×
Massachusetts144,1101.01×
Tennessee142,8900.98×
Indiana136,0041.03×
Colorado133,3661.17×
Missouri122,9901.05×
Minnesota113,2471.09×
Wisconsin111,0211.02×
Maryland110,1000.88×
Alabama102,8491.02×
South Carolina101,0810.93×
Oregon93,6871.13×
Kentucky88,8210.98×
Oklahoma84,0661.05×
Utah83,3741.29×
Louisiana83,1550.89×
Connecticut75,2221.04×
Nevada69,4640.99×
Kansas60,4571.06×
Iowa59,2690.99×
Arkansas56,4930.95×
Mississippi44,1740.74×
Idaho41,3241.14×
New Mexico36,9891.02×
Nebraska35,5660.98×
Maine31,6521.22×
Hawaii29,8130.96×
New Hampshire28,8371.01×
West Virginia28,7200.85×
Rhode Island21,0430.91×
Montana20,9171.04×
Washington, District of Columbia16,2870.75×
Alaska16,0231.03×
Delaware15,4190.77×
South Dakota14,3830.86×
North Dakota12,8650.86×
Vermont11,0390.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rachel McAdams audience
BrandAffinityCategory
Nina Dobrev57.6×Movies & TV
Jena Malone82.64×Movies & TV
Morena Baccarin38.51×Movies & TV
Superman (TV series)21.24×Movies & TV
Elizabeth Olsen32.92×Movies & TV
Benedict Cumberbatch45.63×Movies & TV
Luke Wilson50.1×Movies & TV
Tom Holland22.61×Movies & TV
James Franco27.04×Movies & TV
Lauren Lapkus65.44×Movies & TV
Jaimie Alexander42.88×Movies & TV
Jennifer Connelly26.1×Movies & TV
Flushed Away45.23×Movies & TV
Josh Brolin26.93×Movies & TV
Jennifer Lawrence18.78×Movies & TV
Tom Hiddleston35.38×Movies & TV
Seth Green36.61×Movies & TV
Tim Meadows59.36×Movies & TV
Ana Gasteyer70.85×Movies & TV
Chiwetel Ejiofor47.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rachel McAdams audience
TraitClusterScore
ExtroversionTHRILL1.38
Convenience OrientationPREMIUM1.18
IndulgenceJOY1.14
Design AffinityPREMIUM1.13
MindfulnessBALANCE1.09
Early Adopter MentalityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Rachel McAdams
CountryShare
United States33.5%
United Kingdom6.7%
Brazil6.3%

See Rachel McAdams audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Rachel McAdams have in United States?

Rachel McAdams has an estimated audience of 7,242,164 people in United States, concentrated in California and Texas.

What is the gender split and age of Rachel McAdams fans?

65.3% of Rachel McAdams fans are female, 34.7% are male, with an average age of 36.8 years.

Which brands do Rachel McAdams fans like most?

Rachel McAdams fans show strongest brand affinity for Nina Dobrev (57.6×), Jena Malone (82.64×), and Morena Baccarin (38.51×) over the country average.

Where do Rachel McAdams fans live in United States?

Rachel McAdams fans in United States are most concentrated in California (reach 912,695), Texas (reach 681,610), and Florida (reach 458,532). These three regions account for the largest share of the active audience.

What other brands do Rachel McAdams fans also like?

Beyond Rachel McAdams itself, the audience over-indexes on Jena Malone (82.64×), Morena Baccarin (38.51×), Superman (TV series) (21.24×), and Elizabeth Olsen (32.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rachel McAdams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.