Rascasse Audience Intelligence

Rachel McAdams Audience in United States

A data profile of the people who buy, follow and care about Rachel McAdams in United States — modelled from more than twelve digital signal sources. Rachel McAdams has an estimated audience of 8,530,862 people in United States.

#90among Actor Actress or TV Star in United States#269among Person in United States#326in Movies & TV

The average Rachel McAdams fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nina Dobrev, Jena Malone, Morena Baccarin, with strongest over-indexing on Nina Dobrev (57.6× the country average).

Demographically, the Rachel McAdams audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rachel McAdams fan in United States is more female, around 36.8 years old, with strong Sports Activity tendencies and a notable affinity for Nina Dobrev.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rachel McAdams profile in United States.

Audience size
8.5M
in United States
Gender
65.3%♀
34.7% male
Age
36.8
average years
Country rank
#4169
Person in United States
Fig. 01

Search interest · 12-month trend

+115%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rachel McAdams fans

65.3% are female, 34.7% are male, average age 36.8.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Rachel McAdams audience in United States
MetricValue
Female65.3%
Male34.7%
Average age36.8
Estimated audience size8,530,862
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Rachel McAdams audience in United States
Age bracketShare%
16-1923%
20-2927%
30-3918%
40-4915%
50+17%
Fig. 04

Worldwide distribution

35.2%

of the worldwide Rachel McAdams audience comes from United States.

Worldwide audience distribution share by country for Rachel McAdams
CountryShare
United States35.2%
Brazil6.8%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rachel McAdams audience in United States is strongest.

Fig. 05

Top regions by affinity

Rachel McAdams fans by region: top regions in United States
#RegionReachAffinity×
01Utah~80K1.27×
02Maine~30K1.18×
03Arizona~200K1.17×
04Idaho~40K1.16×
05Colorado~100K1.14×
06Oregon~90K1.13×
07California~900K1.10×
08Montana~20K1.10×
09Washington~200K1.06×
10New Mexico~40K1.06×
11Texas~700K1.05×
12Minnesota~100K1.05×
13Oklahoma~80K1.05×
14Alaska~20K1.05×
15Ohio~200K1.04×
16Missouri~100K1.04×
17Kansas~60K1.04×
18Iowa~60K1.03×
19Nebraska~40K1.03×
20Illinois~200K1.02×
21New Hampshire~30K1.02×
22Indiana~100K1.01×
23Wisconsin~100K1.01×
24Massachusetts~100K1.00×
25Kentucky~90K1.00×
26Connecticut~70K1.00×
27Michigan~200K0.99×
28Tennessee~100K0.99×
29Nevada~70K0.99×
30New Jersey~200K0.98×
31Arkansas~60K0.98×
32Virginia~200K0.96×
33Alabama~100K0.96×
34New York~400K0.95×
35Pennsylvania~200K0.95×
36North Carolina~200K0.95×
37Hawaii~30K0.95×
38North Dakota~10K0.94×
39South Carolina~100K0.93×
40Rhode Island~20K0.93×
41Vermont~10K0.93×
42South Dakota~20K0.92×
43Florida~400K0.91×
44West Virginia~30K0.91×
45Georgia~200K0.90×
46Maryland~100K0.90×
47Louisiana~80K0.89×
48Delaware~20K0.86×
49Mississippi~50K0.80×
50Washington, District of Columbia~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Rachel McAdams, United States
0.75×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rachel McAdams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rachel McAdams audience
#·InterestCategoryAffinity×
01Jena MaloneMovies & TV82.64×
02Ana GasteyerMovies & TV70.85×
03Lauren LapkusMovies & TV65.44×
04Tim MeadowsMovies & TV59.36×
05Nina DobrevMovies & TV57.60×
06Luke WilsonMovies & TV50.10×
07Chiwetel EjioforMovies & TV47.27×
08Benedict CumberbatchMovies & TV45.63×
09Flushed AwayMovies & TV45.23×
10Morena BaccarinMovies & TV38.51×
11Seth GreenMovies & TV36.61×
12Tom HiddlestonMovies & TV35.38×
13Elizabeth OlsenMovies & TV32.92×
14Hercules (2014 film)Movies & TV32.01×
15James FrancoMovies & TV27.04×
16Josh BrolinMovies & TV26.93×
17Jennifer ConnellyMovies & TV26.10×
18Tom HollandMovies & TV22.61×
19Superman (TV series)Movies & TV21.24×
20Jennifer LawrenceMovies & TV18.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rachel McAdams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rachel McAdams audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.15×
MindfulnessBALANCE1.09×
Early Adopter MentalityPOWER1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rachel McAdams audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.54×
Community OrientationOPEN0.62×
Healthy LifestyleBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rachel McAdams have in United States?

Rachel McAdams has an estimated audience of 8,530,862 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rachel McAdams fans?

65.3% of Rachel McAdams fans are female, 34.7% are male, with an average age of 36.8 years.

03

Which brands do Rachel McAdams fans like most?

Rachel McAdams fans show strongest brand affinity for Nina Dobrev (57.6×), Jena Malone (82.64×), and Morena Baccarin (38.51×) over the country average.

04

Where do Rachel McAdams fans live in United States?

Rachel McAdams fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Rachel McAdams fans also like?

Beyond Rachel McAdams itself, the audience over-indexes on Jena Malone (82.64×), Morena Baccarin (38.51×), Superman (TV series) (21.24×), and Elizabeth Olsen (32.92×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rachel McAdams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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