Rascasse Audience Intelligence

Man of Steel (film) Audience in United States

A data profile of the people who buy, follow and care about Man of Steel (film) in United States — modelled from more than twelve digital signal sources. Man of Steel (film) has an estimated audience of 1,787,986 people in United States.

#981among Movie / TV Show / Series in United States#2470in Movies & TV

The average Man of Steel (film) fan in United States is 37.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman (TV series), Arrow, Godzilla, with strongest over-indexing on Superman (TV series) (44.26× the country average).

Demographically, the Man of Steel (film) audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Man of Steel (film) fan in United States is more male, around 37.5 years old, with strong Extroversion tendencies and a notable affinity for Superman (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Man of Steel (film) profile in United States.

Audience size
1.8M
in United States
Gender
31.1%♀
68.9% male
Age
37.5
average years
Country rank
#15548
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Man of Steel (film) viewers

31.1% are female, 68.9% are male, average age 37.5.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for Man of Steel (film) audience in United States
MetricValue
Female31.1%
Male68.9%
Average age37.5
Estimated audience size1,787,986
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Man of Steel (film) audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3921%
40-4918%
50+17%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Man of Steel (film) audience comes from United States.

Worldwide audience distribution share by country for Man of Steel (film)
CountryShare
United States28.0%
India8.8%
France5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Man of Steel (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Man of Steel (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.32×
02Idaho~10K1.23×
03Oklahoma~20K1.19×
04Texas~200K1.18×
05Arizona~40K1.18×
06California~200K1.14×
07Alaska~4K1.13×
08Kansas~20K1.11×
09Missouri~30K1.09×
10Arkansas~20K1.09×
11Kentucky~20K1.08×
12Nevada~20K1.07×
13New Mexico~10K1.07×
14Georgia~60K1.06×
15Tennessee~40K1.06×
16Illinois~60K1.04×
17Alabama~30K1.04×
18Florida~100K1.03×
19Washington~40K1.03×
20Indiana~30K1.03×
21North Carolina~60K1.02×
22Mississippi~20K1.02×
23Oregon~20K1.01×
24New Jersey~50K1.00×
25Louisiana~20K1.00×
26Ohio~60K0.99×
27Michigan~50K0.99×
28Nebraska~9K0.99×
29Virginia~40K0.98×
30Iowa~10K0.98×
31New York~100K0.97×
32Colorado~30K0.97×
33South Carolina~30K0.97×
34Montana~5K0.96×
35Connecticut~20K0.94×
36West Virginia~8K0.94×
37Wyoming~2K0.94×
38Pennsylvania~60K0.93×
39North Dakota~3K0.93×
40Maryland~30K0.92×
41South Dakota~4K0.91×
42Hawaii~7K0.90×
43Delaware~4K0.89×
44Massachusetts~30K0.88×
45Wisconsin~20K0.88×
46Maine~6K0.88×
47Rhode Island~5K0.87×
48Minnesota~20K0.86×
49New Hampshire~6K0.85×
50Washington, District of Columbia~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Man of Steel (film), United States
0.82×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Man of Steel (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Man of Steel (film) audience
#·InterestCategoryAffinity×
01Laura VandervoortMovies & TV81.04×
02Jena MaloneMovies & TV74.32×
03RoboCop (comics)Literature73.42×
04Adam WestMovies & TV60.97×
05The Flash (comic book)Literature50.55×
06Gotham (TV series)Movies & TV45.88×
07Superman (TV series)Movies & TV44.26×
08The Dark Knight RisesMovies & TV43.96×
09Avengers (band)Music & Radio43.64×
10Olivia MunnMovies & TV40.16×
11Power Rangers (film)Movies & TV37.98×
12Elizabeth BanksMovies & TV36.96×
13Legends (comics)Literature36.65×
14ArrowMovies & TV36.00×
15Kat DenningsMovies & TV32.07×
16Toys (film)Movies & TV30.09×
17The FlashMovies & TV30.02×
18Rachel McAdamsMovies & TV24.22×
19GodzillaMovies & TV19.31×
20SupermanMovies & TV6.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Man of Steel (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Man of Steel (film) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.06×
Convenience OrientationPREMIUM1.06×
Social Media UsageJOY1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Man of Steel (film) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
SustainabilityBALANCE0.73×
TravellingTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Man of Steel (film) have in United States?

Man of Steel (film) has an estimated audience of 1,787,986 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Man of Steel (film) viewers?

31.1% of Man of Steel (film) fans are female, 68.9% are male, with an average age of 37.5 years.

03

Which brands do Man of Steel (film) fans like most?

Man of Steel (film) fans show strongest brand affinity for Superman (TV series) (44.26×), Arrow (36×), and Godzilla (19.31×) over the country average.

04

Where do Man of Steel (film) fans live in United States?

Man of Steel (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Man of Steel (film) fans also like?

Beyond Man of Steel (film) itself, the audience over-indexes on Arrow (36×), Godzilla (19.31×), Jena Malone (74.32×), and RoboCop (comics) (73.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Man of Steel (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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