Man of Steel (film) Audience in United States

Man of Steel (film) logo

Man of Steel (film) has an estimated audience of 1,794,632 people in United States. 31.1% are female, 68.9% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Superman (TV series), Godzilla, Jena Malone, RoboCop (comics), Olivia Munn.

The average Man of Steel (film) fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Superman (TV series), Godzilla, Jena Malone, with strongest over-indexing on Superman (TV series) (44.26× the country average). Demographically, the Man of Steel (film) audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Man of Steel (film) fans

Demographic split for Man of Steel (film) audience in United States
MetricValue
Female31.1%
Male68.9%
Average age37.5
Estimated audience size1,794,632

Audience persona

The typical Man of Steel (film) fan in United States is more male, around 37.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman (TV series).

Top regions in United States

Top regions ranked by reach for Man of Steel (film) in United States
RegionReachAffinity
California231,6891.17×
Texas188,7251.22×
Florida125,0661.03×
New York101,5141.01×
Illinois62,7241.05×
Georgia60,8311.1×
Ohio57,9601.05×
Pennsylvania57,6770.95×
North Carolina56,0531.04×
Michigan47,4011.01×
New Jersey46,8011.03×
Arizona45,0921.23×
Virginia44,6071.02×
Tennessee39,7721.1×
Washington37,1911.03×
Indiana35,1051.07×
Missouri31,5941.09×
Massachusetts31,1980.88×
Maryland28,2980.92×
Colorado27,2910.96×
Alabama26,6651.06×
South Carolina26,2040.97×
Oklahoma24,1141.21×
Kentucky24,0101.07×
Louisiana23,8101.03×
Wisconsin23,6390.88×
Minnesota22,0800.86×
Oregon21,0071.02×
Utah19,9781.24×
Nevada17,6561.02×
Arkansas16,6031.12×
Connecticut16,4030.91×
Kansas16,1481.14×
Mississippi14,8771.01×
Iowa14,6730.99×
Idaho10,5091.17×
New Mexico9,2721.03×
Nebraska8,8720.99×
West Virginia7,7720.93×
Hawaii6,9410.9×
New Hampshire6,1190.87×
Maine5,8140.9×
Rhode Island4,6420.81×
Montana4,5070.91×
Alaska4,2511.11×
Delaware4,1840.85×
Washington, District of Columbia4,1070.76×
North Dakota3,2890.89×
South Dakota3,2790.79×
Vermont2,3130.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Man of Steel (film) audience
BrandAffinityCategory
Superman (TV series)44.26×Movies & TV
Godzilla19.31×Movies & TV
Jena Malone74.32×Movies & TV
RoboCop (comics)73.42×Literature
Olivia Munn40.16×Movies & TV
The Flash (comic book)50.55×Literature
Elizabeth Banks36.96×Movies & TV
Superman6.92×Movies & TV
Arrow36×Movies & TV
Avengers (band)43.64×Music & Radio
Kat Dennings32.07×Movies & TV
Laura Vandervoort81.04×Movies & TV
The Dark Knight Rises43.96×Movies & TV
Adam West60.97×Movies & TV
Rachel McAdams24.22×Movies & TV
Power Rangers (film)37.98×Movies & TV
Toys (film)30.09×Movies & TV
Legends (comics)36.65×Literature
Gotham (TV series)45.88×Movies & TV
Captain America (1990 film)29.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Man of Steel (film) audience
TraitClusterScore
Early Adopter MentalityPOWER1.59
LGBTQ+ IdentityOPEN1.5
ExtroversionTHRILL1.45
TraditionCONSERVATISM1.36
Risk AppetiteTHRILL1.23
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Man of Steel (film)
CountryShare
United States29.8%
India9.7%
France6.2%

See Man of Steel (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Man of Steel (film) have in United States?

Man of Steel (film) has an estimated audience of 1,794,632 people in United States, concentrated in California and Texas.

What is the gender split and age of Man of Steel (film) fans?

31.1% of Man of Steel (film) fans are female, 68.9% are male, with an average age of 37.5 years.

Which brands do Man of Steel (film) fans like most?

Man of Steel (film) fans show strongest brand affinity for Superman (TV series) (44.26×), Godzilla (19.31×), and Jena Malone (74.32×) over the country average.

Where do Man of Steel (film) fans live in United States?

Man of Steel (film) fans in United States are most concentrated in California (reach 231,689), Texas (reach 188,725), and Florida (reach 125,066). These three regions account for the largest share of the active audience.

What other brands do Man of Steel (film) fans also like?

Beyond Man of Steel (film) itself, the audience over-indexes on Godzilla (19.31×), Jena Malone (74.32×), RoboCop (comics) (73.42×), and Olivia Munn (40.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Man of Steel (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.