The Flash (comic book) Audience in United States

The Flash (comic book) has an estimated audience of 2,721,429 people in United States. 43.6% are female, 56.4% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: Man of Steel (film), Arrow, Doctor Strange, Ant-Man (film), Gotham (TV series).

The average The Flash (comic book) fan in United States is 31.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Man of Steel (film), Arrow, Doctor Strange, with strongest over-indexing on Man of Steel (film) (72.34× the country average). Demographically, the The Flash (comic book) audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of The Flash (comic book) fans

Demographic split for The Flash (comic book) audience in United States
MetricValue
Female43.6%
Male56.4%
Average age31.9
Estimated audience size2,721,429

Audience persona

The typical The Flash (comic book) fan in United States is more male, around 31.9 years old, with strong Extroversion tendencies and a notable affinity for Man of Steel (film).

Top regions in United States

Top regions ranked by reach for The Flash (comic book) in United States
RegionReachAffinity
California320,1751.07×
Texas279,0081.19×
Florida186,6831.01×
New York154,4801.02×
Pennsylvania96,4011.05×
Illinois94,5031.04×
Georgia93,9151.12×
Ohio92,9641.11×
North Carolina86,2081.05×
Michigan78,2641.1×
Arizona73,6301.33×
New Jersey67,6650.98×
Virginia67,5501.02×
Tennessee58,9901.08×
Indiana57,5151.16×
Washington56,2481.03×
Maryland49,6511.06×
Massachusetts48,3130.9×
Alabama48,2781.27×
Missouri47,6511.09×
South Carolina40,3280.98×
Louisiana37,9681.08×
Minnesota37,3890.96×
Colorado37,1120.87×
Kentucky36,9641.08×
Wisconsin36,2040.88×
Oklahoma36,0081.19×
Oregon29,9620.96×
Connecticut26,4210.97×
Nevada26,2291×
Utah26,1471.07×
Mississippi24,7941.11×
Arkansas24,4381.09×
Iowa21,8500.97×
Kansas21,6981.01×
Idaho13,4880.99×
New Mexico12,9200.95×
Nebraska12,8590.94×
West Virginia12,7781.01×
Hawaii9,5470.82×
New Hampshire9,1230.85×
Maine8,3220.85×
Rhode Island8,0840.93×
Alaska7,1001.22×
Delaware6,1670.82×
Washington, District of Columbia6,0970.75×
Montana5,7720.76×
South Dakota5,1790.82×
North Dakota5,1420.92×
Vermont3,4980.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Flash (comic book) audience
BrandAffinityCategory
Man of Steel (film)72.34×Movies & TV
Arrow38.68×Movies & TV
Doctor Strange40.91×Literature
Ant-Man (film)56.67×Movies & TV
Gotham (TV series)57.95×Movies & TV
Guardians of the Galaxy (film)23.61×Movies & TV
Anthony Mackie27.22×Movies & TV
Superman2.81×Movies & TV
Black Panther (comics)15.79×Literature
Stormzy71.41×Music & Radio
Batman Begins17.57×Movies & TV
The Wolverine (film)29×Movies & TV
Boyd Holbrook26.25×Fashion & Accessoires
Emily Ratajkowski16.23×Fashion & Accessoires
Fandango9.81×Travel & Leisure
France national football team30.81×Sports
Planet Fitness3.59×Sports
captain america12.47×Movies & TV
Birds of Prey (TV series)21.28×Movies & TV
Bikram Yoga10.6×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Flash (comic book) audience
TraitClusterScore
ExtroversionTHRILL1.7
Luxury OrientationPREMIUM1.48
LGBTQ+ IdentityOPEN1.41
Early Adopter MentalityPOWER1.39
Urban LifestyleOPEN1.29
Pet OwnershipJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for The Flash (comic book)
CountryShare
United States37.5%
Brazil9.0%
United Kingdom7.0%

See The Flash (comic book) audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does The Flash (comic book) have in United States?

The Flash (comic book) has an estimated audience of 2,721,429 people in United States, concentrated in California and Texas.

What is the gender split and age of The Flash (comic book) fans?

43.6% of The Flash (comic book) fans are female, 56.4% are male, with an average age of 31.9 years.

Which brands do The Flash (comic book) fans like most?

The Flash (comic book) fans show strongest brand affinity for Man of Steel (film) (72.34×), Arrow (38.68×), and Doctor Strange (40.91×) over the country average.

Where do The Flash (comic book) fans live in United States?

The Flash (comic book) fans in United States are most concentrated in California (reach 320,175), Texas (reach 279,008), and Florida (reach 186,683). These three regions account for the largest share of the active audience.

What other brands do The Flash (comic book) fans also like?

Beyond The Flash (comic book) itself, the audience over-indexes on Arrow (38.68×), Doctor Strange (40.91×), Ant-Man (film) (56.67×), and Gotham (TV series) (57.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Flash (comic book). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.