Rascasse Audience Intelligence

The Flash (comic book) Audience in United States

A data profile of the people who buy, follow and care about The Flash (comic book) in United States — modelled from more than twelve digital signal sources. The Flash (comic book) has an estimated audience of 2,711,876 people in United States.

#55among Book / Manga / Comic in United States#187in Literature

The average The Flash (comic book) fan in United States is 31.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Arrow, Gotham (TV series), Man of Steel (film), with strongest over-indexing on Arrow (31.81× the country average).

Demographically, the The Flash (comic book) audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Flash (comic book) fan in United States is more male, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Arrow.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Flash (comic book) profile in United States.

Audience size
2.7M
in United States
Gender
43.6%♀
56.4% male
Age
31.9
average years
Country rank
#11166
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Flash (comic book) fans

43.6% are female, 56.4% are male, average age 31.9.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for The Flash (comic book) audience in United States
MetricValue
Female43.6%
Male56.4%
Average age31.9
Estimated audience size2,711,876
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the The Flash (comic book) audience in United States
Age bracketShare%
16-1942%
20-2919%
30-3916%
40-4915%
50+9%
Fig. 04

Worldwide distribution

37.6%

of the worldwide The Flash (comic book) audience comes from United States.

Worldwide audience distribution share by country for The Flash (comic book)
CountryShare
United States37.6%
Brazil8.8%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Flash (comic book) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Flash (comic book) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~70K1.32×
02Alabama~50K1.30×
03Alaska~8K1.30×
04Oklahoma~40K1.18×
05Mississippi~30K1.16×
06Texas~300K1.15×
07Indiana~60K1.12×
08Arkansas~30K1.12×
09Georgia~90K1.10×
10Kentucky~40K1.10×
11Louisiana~40K1.09×
12Missouri~50K1.08×
13Ohio~90K1.07×
14Tennessee~60K1.07×
15Michigan~80K1.06×
16Utah~30K1.06×
17Maryland~50K1.05×
18West Virginia~10K1.05×
19California~300K1.03×
20Pennsylvania~90K1.02×
21North Carolina~80K1.02×
22Kansas~20K1.01×
23Illinois~90K0.99×
24Virginia~70K0.99×
25Washington~50K0.99×
26Idaho~10K0.99×
27Florida~200K0.98×
28South Carolina~40K0.98×
29North Dakota~5K0.98×
30Connecticut~30K0.97×
31Nevada~30K0.97×
32Iowa~20K0.97×
33Nebraska~10K0.97×
34Rhode Island~8K0.97×
35New York~100K0.96×
36New Jersey~70K0.96×
37New Mexico~10K0.96×
38Oregon~30K0.95×
39Minnesota~40K0.94×
40Delaware~7K0.89×
41South Dakota~6K0.89×
42Massachusetts~50K0.88×
43Wisconsin~40K0.88×
44New Hampshire~9K0.87×
45Maine~8K0.87×
46Colorado~40K0.84×
47Hawaii~10K0.82×
48Montana~6K0.81×
49Vermont~4K0.79×
50Washington, District of Columbia~6K0.76×
Fig. 06

Affinity by region

Affinity by region — The Flash (comic book), United States
0.76×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Flash (comic book) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Flash (comic book) audience
#·InterestCategoryAffinity×
01StormzyMusic & Radio76.56×
02Gotham (TV series)Movies & TV53.67×
03Man of Steel (film)Movies & TV50.55×
04Everlast (boxing)Sports37.89×
05Ant-Man (film)Movies & TV36.65×
06France national football teamSports35.23×
07The Wolverine (film)Movies & TV32.01×
08ArrowMovies & TV31.81×
09Boyd HolbrookFashion & Accessoires30.80×
10Birds of Prey (TV series)Movies & TV21.27×
11Zinedine ZidaneSports21.14×
12The Dark Knight RisesMovies & TV20.00×
13Emily RatajkowskiFashion & Accessoires18.97×
14Doctor StrangeLiterature17.41×
15The FlashMovies & TV16.34×
16Guardians of the Galaxy (film)Movies & TV15.47×
17Batman BeginsMovies & TV13.24×
18Black Panther (comics)Literature12.22×
19Bikram YogaHealth10.47×
20FandangoTravel & Leisure7.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Flash (comic book) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Flash (comic book) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Convenience OrientationPREMIUM1.40×
ExtroversionTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Flash (comic book) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Design AffinityPREMIUM0.75×
TraditionCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Flash (comic book) have in United States?

The Flash (comic book) has an estimated audience of 2,711,876 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Flash (comic book) fans?

43.6% of The Flash (comic book) fans are female, 56.4% are male, with an average age of 31.9 years.

03

Which brands do The Flash (comic book) fans like most?

The Flash (comic book) fans show strongest brand affinity for Arrow (31.81×), Gotham (TV series) (53.67×), and Man of Steel (film) (50.55×) over the country average.

04

Where do The Flash (comic book) fans live in United States?

The Flash (comic book) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Flash (comic book) fans also like?

Beyond The Flash (comic book) itself, the audience over-indexes on Gotham (TV series) (53.67×), Man of Steel (film) (50.55×), Ant-Man (film) (36.65×), and Guardians of the Galaxy (film) (15.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See The Flash (comic book) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Flash (comic book). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →