Rascasse Audience Intelligence

Everlast (boxing) Target Market in United States

A data profile of the people who buy, follow and care about Everlast (boxing) in United States — modelled from more than twelve digital signal sources. Everlast (boxing) has an estimated audience of 434,944 people in United States.

#4105among Brand in United States#3913in Sports

The average Everlast (boxing) fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Venom (band), The Ring (magazine), Hajime no Ippo, with strongest over-indexing on Venom (band) (149.36× the country average).

Demographically, the Everlast (boxing) audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Social Media Usage, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Everlast (boxing) fan in United States is more male, around 37.7 years old, with strong Social Media Usage tendencies and a notable affinity for Venom (band).

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Everlast (boxing) profile in United States.

Audience size
435K
in United States
Gender
20.9%♀
79.1% male
Age
37.7
average years
Country rank
#39696
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Everlast (boxing)

20.9% are female, 79.1% are male, average age 37.7.

Fig. 02

Gender split

20.9%
Female
79.1%
Male
Demographic split for Everlast (boxing) audience in United States
MetricValue
Female20.9%
Male79.1%
Average age37.7
Estimated audience size434,944
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Everlast (boxing) audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3922%
40-4926%
50+12%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Everlast (boxing) audience comes from United States.

Worldwide audience distribution share by country for Everlast (boxing)
CountryShare
United States23.0%
United Kingdom12.1%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Everlast (boxing) audience in United States is strongest.

Fig. 05

Top regions by affinity

Everlast (boxing) customers by region in United States
#RegionReachAffinity×
01Arizona~10K1.31×
02California~60K1.30×
03Nevada~5K1.25×
04New Mexico~3K1.20×
05Alaska~1K1.19×
06Oregon~6K1.14×
07Texas~40K1.10×
08Maine~2K1.10×
09New York~30K1.09×
10Connecticut~5K1.09×
11Nebraska~2K1.09×
12Oklahoma~5K1.08×
13Illinois~10K1.04×
14Washington~9K1.04×
15West Virginia~2K1.04×
16New Hampshire~2K1.04×
17Montana~1K1.04×
18Alabama~6K1.02×
19Indiana~8K1.01×
20Colorado~7K1.01×
21Iowa~4K1.01×
22Hawaii~2K1.01×
23Vermont<1K1.01×
24Florida~30K1.00×
25Kentucky~5K1.00×
26Pennsylvania~10K0.99×
27Rhode Island~1K0.99×
28Massachusetts~8K0.98×
29Missouri~7K0.98×
30Utah~4K0.98×
31Arkansas~3K0.98×
32Kansas~3K0.98×
33Tennessee~8K0.97×
34Idaho~2K0.96×
35Michigan~10K0.95×
36Louisiana~5K0.95×
37New Jersey~10K0.92×
38Wisconsin~6K0.92×
39North Dakota<1K0.92×
40Minnesota~6K0.90×
41Ohio~10K0.89×
42South Dakota<1K0.89×
43Maryland~7K0.88×
44Virginia~9K0.87×
45Delaware~1K0.86×
46North Carolina~10K0.85×
47South Carolina~5K0.85×
48Georgia~10K0.84×
49Mississippi~3K0.82×
50Washington, District of Columbia~1K0.82×
Fig. 06

Affinity by region

Affinity by region — Everlast (boxing), United States
0.82×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Everlast (boxing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Everlast (boxing) audience
#·InterestCategoryAffinity×
01Aguada, Puerto RicoTravel & Leisure361.39×
02Teddy RinerSports255.63×
03Quechua (brand)Sports222.19×
04Les TwinsMusic & Radio176.00×
05L'ÉquipeSports166.13×
06Arjen RobbenSports161.49×
07Hajime no IppoLiterature159.20×
08Keeping Up AppearancesMovies & TV157.95×
09Venom (band)Music & Radio149.36×
10Golden Boy PromotionsLiterature144.13×
11The Ring (magazine)Sports130.26×
12World Extreme CagefightingSports130.19×
13Olympique de MarseilleSports115.74×
14Olympique LyonnaisSports114.79×
15France national football teamSports107.45×
16Tony ParkerSports98.19×
17BoobaMusic & Radio89.48×
18The Flash (comic book)Literature37.89×
19HandballSports29.58×
20Anthony JoshuaSports28.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Everlast (boxing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Everlast (boxing) audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.85×
Sports ActivityPOWER1.38×
PatriotismCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Everlast (boxing) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
TravellingTHRILL0.83×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Everlast (boxing)'s target market in United States?

Everlast (boxing)'s target market in United States covers an estimated 434,944 people, concentrated in California and Texas.

02

What is the gender split and age of Everlast (boxing) customers?

20.9% of the Everlast (boxing) audience are female, 79.1% are male, with an average age of 37.7 years.

03

Which brands do Everlast (boxing) fans like most?

Everlast (boxing) fans show strongest brand affinity for Venom (band) (149.36×), The Ring (magazine) (130.26×), and Hajime no Ippo (159.2×) over the country average.

04

Where do Everlast (boxing) fans live in United States?

Everlast (boxing) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Everlast (boxing) fans also like?

Beyond Everlast (boxing) itself, the audience over-indexes on The Ring (magazine) (130.26×), Hajime no Ippo (159.2×), L'Équipe (166.13×), and Aguada, Puerto Rico (361.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Everlast (boxing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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