Olympique de Marseille Audience in United States
Olympique de Marseille has an estimated audience of 756,879 people in United States. 38.8% are female, 61.2% are male, average age 34.7. Top regions: California, Florida, New York. Top brand affinities: Quotation, Crystal Palace F.C., Marseille, Orange, Leicester City F.C..
The average Olympique de Marseille fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Quotation, Crystal Palace F.C., Marseille, with strongest over-indexing on Quotation (21.39× the country average). Demographically, the Olympique de Marseille audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Olympique de Marseille fans
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 34.7 |
| Estimated audience size | 756,879 |
Audience persona
The typical Olympique de Marseille fan in United States is more male, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Quotation.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 117,165 | 1.41× |
| Florida | 94,580 | 1.85× |
| New York | 90,959 | 2.15× |
| Texas | 72,977 | 1.12× |
| New Jersey | 37,961 | 1.97× |
| Illinois | 35,368 | 1.4× |
| Pennsylvania | 29,050 | 1.14× |
| Maryland | 28,633 | 2.2× |
| Massachusetts | 28,517 | 1.91× |
| Virginia | 27,476 | 1.49× |
| Georgia | 26,304 | 1.13× |
| North Carolina | 23,405 | 1.03× |
| Ohio | 23,164 | 0.99× |
| Indiana | 17,183 | 1.24× |
| Washington | 16,672 | 1.1× |
| Arizona | 15,608 | 1.01× |
| Michigan | 15,118 | 0.76× |
| Connecticut | 12,283 | 1.62× |
| Colorado | 12,136 | 1.02× |
| Minnesota | 11,027 | 1.02× |
| Tennessee | 10,601 | 0.7× |
| Kentucky | 9,568 | 1.01× |
| Nevada | 9,339 | 1.28× |
| Oregon | 8,240 | 0.95× |
| Missouri | 7,622 | 0.62× |
| South Carolina | 7,318 | 0.64× |
| Wisconsin | 7,174 | 0.63× |
| Iowa | 6,776 | 1.09× |
| Utah | 6,115 | 0.9× |
| Louisiana | 5,956 | 0.61× |
| Kansas | 5,265 | 0.88× |
| Alabama | 5,086 | 0.48× |
| Washington, District of Columbia | 4,780 | 2.1× |
| Oklahoma | 4,587 | 0.55× |
| Arkansas | 3,734 | 0.6× |
| Nebraska | 3,149 | 0.83× |
| Maine | 3,090 | 1.14× |
| Rhode Island | 2,969 | 1.23× |
| Mississippi | 2,528 | 0.41× |
| New Hampshire | 2,418 | 0.81× |
| Delaware | 1,881 | 0.9× |
| Hawaii | 1,775 | 0.55× |
| Idaho | 1,699 | 0.45× |
| New Mexico | 1,687 | 0.44× |
| Vermont | 1,144 | 0.86× |
| West Virginia | 1,100 | 0.31× |
| South Dakota | 1,098 | 0.63× |
| North Dakota | 1,081 | 0.69× |
| Alaska | 743 | 0.46× |
| Montana | 682 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Quotation | 21.39× | Business & Career |
| Crystal Palace F.C. | 84.62× | Sports |
| Marseille | 94.44× | Travel & Leisure |
| Orange | 51.09× | Technology & Electronics |
| Leicester City F.C. | 66.5× | Sports |
| Newcastle United F.C. | 60.83× | Sports |
| West Ham United F.C. | 67.83× | Sports |
| Aston Villa F.C. | 42.5× | Sports |
| Olympique Lyonnais | 76.58× | Sports |
| Bayer 04 Leverkusen | 63.75× | Sports |
| France national football team | 57.27× | Sports |
| Abidjan | 102.13× | Travel & Leisure |
| Paris Saint-Germain | 19.07× | Sports |
| Granny Smith | 75.82× | Food & Beverages |
| Instant messaging | 5.19× | Internet & Social Media |
| FIFA Club World Cup | 22.36× | Sports |
| France Télévisions | 75.75× | Movies & TV |
| Mali | 42.97× | Travel & Leisure |
| 2. Bundesliga | 38.85× | Sports |
| PSV Eindhoven | 43.19× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.33 |
| Social Media Usage | JOY | 1.86 |
| Sustainability | BALANCE | 1.68 |
| Creativity | OPEN | 1.42 |
| Design Affinity | PREMIUM | 1.34 |
| Luxury Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 48.6% |
| Brazil | 6.8% |
| United States | 3.9% |
See Olympique de Marseille audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
Frequently asked questions
How many fans does Olympique de Marseille have in United States?
Olympique de Marseille has an estimated audience of 756,879 people in United States, concentrated in California and Florida.
What is the gender split and age of Olympique de Marseille fans?
38.8% of Olympique de Marseille fans are female, 61.2% are male, with an average age of 34.7 years.
Which brands do Olympique de Marseille fans like most?
Olympique de Marseille fans show strongest brand affinity for Quotation (21.39×), Crystal Palace F.C. (84.62×), and Marseille (94.44×) over the country average.
Where do Olympique de Marseille fans live in United States?
Olympique de Marseille fans in United States are most concentrated in California (reach 117,165), Florida (reach 94,580), and New York (reach 90,959). These three regions account for the largest share of the active audience.
What other brands do Olympique de Marseille fans also like?
Beyond Olympique de Marseille itself, the audience over-indexes on Crystal Palace F.C. (84.62×), Marseille (94.44×), Orange (51.09×), and Leicester City F.C. (66.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Olympique de Marseille. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.