Olympique de Marseille Audience in Germany
Olympique de Marseille has an estimated audience of 388,883 people in Germany. 33.3% are female, 66.7% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Transfermarkt, Judiciary, FC Nantes, Wikipedia, Xabi Alonso.
The average Olympique de Marseille fan in Germany is 31.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Transfermarkt, Judiciary, FC Nantes, with strongest over-indexing on Transfermarkt (9.52× the country average). Demographically, the Olympique de Marseille audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Olympique de Marseille fans
| Metric | Value |
|---|---|
| Female | 33.3% |
| Male | 66.7% |
| Average age | 31.1 |
| Estimated audience size | 388,883 |
Audience persona
The typical Olympique de Marseille fan in Germany is more male, around 31.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,856 | 1.27× |
| Bayern | 80,409 | 1.11× |
| Baden-Württemberg | 71,406 | 1.16× |
| Niedersachsen | 43,834 | 1× |
| Hessen | 41,034 | 1.19× |
| Rheinland-Pfalz | 24,545 | 1.09× |
| Berlin | 23,000 | 1.14× |
| Schleswig-Holstein | 14,690 | 0.91× |
| Hamburg | 13,793 | 1.35× |
| Saarland | 12,241 | 2.21× |
| Sachsen | 11,282 | 0.51× |
| Brandenburg | 10,528 | 0.75× |
| Sachsen-Anhalt | 9,412 | 0.81× |
| Thüringen | 8,479 | 0.74× |
| Mecklenburg-Vorpommern | 5,968 | 0.69× |
| Bremen | 3,930 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 9.52× | Sports |
| Judiciary | 27× | Politics & Society |
| FC Nantes | 38.76× | Sports |
| Wikipedia | 5.09× | Internet & Social Media |
| Xabi Alonso | 12.97× | Sports |
| Borussia Dortmund | 3× | Sports |
| France Football | 36.92× | Sports |
| Vincent Kompany | 11.6× | Sports |
| Ligue 1 | 9.55× | Sports |
| SV Werder Bremen | 4.28× | Sports |
| France national football team | 14.82× | Sports |
| Paris Saint-Germain | 8.31× | Sports |
| Harry Kane | 8.33× | Sports |
| Michael Olise | 10.64× | Sports |
| Charles de Gaulle | 24.89× | Politics & Society |
| Konbini (Media) | 39.8× | Music & Radio |
| TF1 | 19.56× | Movies & TV |
| Albania national football team | 16× | Sports |
| Nicolas Jackson | 14.12× | Sports |
| FC Bayern Munich | 2.81× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.59 |
| Spirituality | BALANCE | 1.36 |
| Early Adopter Mentality | POWER | 1.31 |
| Risk Appetite | THRILL | 1.24 |
| Travelling | THRILL | 1.2 |
| Individualism | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 48.6% |
| Brazil | 6.8% |
| United States | 3.9% |
See Olympique de Marseille audiences in other countries
- Olympique de Marseille — United States
- Olympique de Marseille — United Kingdom
- Olympique de Marseille — France
- Olympique de Marseille — Italy
- Olympique de Marseille — Spain
- Olympique de Marseille — Brazil
- Olympique de Marseille — Japan
- Olympique de Marseille — South Korea
- Olympique de Marseille — India
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Olympique de Marseille have in Germany?
Olympique de Marseille has an estimated audience of 388,883 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Olympique de Marseille fans?
33.3% of Olympique de Marseille fans are female, 66.7% are male, with an average age of 31.1 years.
Which brands do Olympique de Marseille fans like most?
Olympique de Marseille fans show strongest brand affinity for Transfermarkt (9.52×), Judiciary (27×), and FC Nantes (38.76×) over the country average.
Where do Olympique de Marseille fans live in Germany?
Olympique de Marseille fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,856), Bayern (reach 80,409), and Baden-Württemberg (reach 71,406). These three regions account for the largest share of the active audience.
What other brands do Olympique de Marseille fans also like?
Beyond Olympique de Marseille itself, the audience over-indexes on Judiciary (27×), FC Nantes (38.76×), Wikipedia (5.09×), and Xabi Alonso (12.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Olympique de Marseille. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.