Quechua (brand) Audience in United States

Quechua (brand) has an estimated audience of 265,627 people in United States. 23.1% are female, 76.9% are male, average age 39.7. Top regions: California, New York, Texas. Top brand affinities: Kit Harington, Emily Ratajkowski, Stormzy, Cara Delevingne, Bikram Yoga.

The average Quechua (brand) fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kit Harington, Emily Ratajkowski, Stormzy, with strongest over-indexing on Kit Harington (96.5× the country average). Demographically, the Quechua (brand) audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Quechua (brand) fans

Demographic split for Quechua (brand) audience in United States
MetricValue
Female23.1%
Male76.9%
Average age39.7
Estimated audience size265,627

Audience persona

The typical Quechua (brand) fan in United States is more male, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Kit Harington.

Top regions in United States

Top regions ranked by reach for Quechua (brand) in United States
RegionReachAffinity
California41,4111.42×
New York25,6111.73×
Texas22,3920.98×
Florida21,1141.17×
Illinois10,2261.16×
Pennsylvania9,9911.12×
New Jersey9,6551.43×
Georgia8,8481.08×
Virginia8,7901.36×
Massachusetts8,4821.62×
North Carolina7,6830.96×
Washington6,9271.3×
Maryland6,1931.36×
Ohio5,9680.73×
Michigan5,3790.77×
Arizona5,3250.98×
Colorado4,8751.16×
Indiana4,0520.84×
Oregon3,9651.3×
Minnesota3,9401.04×
Tennessee3,7470.7×
Connecticut3,6721.38×
Utah3,3811.42×
Wisconsin3,1900.8×
Missouri3,1090.73×
South Carolina2,6430.66×
Alabama2,5960.7×
Kentucky2,4630.74×
Louisiana2,2480.66×
Nevada2,1980.86×
Oklahoma2,1830.74×
Washington, District of Columbia1,7872.24×
Kansas1,7690.85×
Iowa1,5990.73×
New Mexico1,5061.13×
Arkansas1,4220.65×
Idaho1,1470.86×
Hawaii1,1190.98×
New Hampshire1,0451×
Nebraska9910.74×
Mississippi9760.45×
Rhode Island9041.07×
Maine8820.93×
West Virginia7130.58×
Montana6780.92×
Vermont6411.37×
Alaska6201.09×
Delaware4330.59×
South Dakota3860.63×
North Dakota3200.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quechua (brand) audience
BrandAffinityCategory
Kit Harington96.5×Movies & TV
Emily Ratajkowski85.57×Fashion & Accessoires
Stormzy336.24×Music & Radio
Cara Delevingne72.87×Fashion & Accessoires
Bikram Yoga47.24×Health
Emilia Clarke41.33×Movies & TV
Yin yoga37.63×Sports
Karlie Kloss105.28×Fashion & Accessoires
Booba116.47×Music & Radio
Zinedine Zidane128.3×Sports
Kundalini yoga28.05×Health
Maisie Williams41.3×Movies & TV
JD Sports25.08×Shopping
Call of Duty: Modern Warfare 242.75×Games
Skepta90.33×Music & Radio
France national football team58.76×Sports
GameSpot28.09×Games
Ronnie Coleman30.98×Sports
Black Mirror (TV series)21.75×Movies & TV
Stretching15.78×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quechua (brand) audience
TraitClusterScore
Risk AppetiteTHRILL4.78
Sports ActivityPOWER1.64
Social Media UsageJOY1.6
Luxury OrientationPREMIUM1.48
SustainabilityBALANCE1.47
LGBTQ+ IdentityOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Quechua (brand)
CountryShare
France16.7%
United States15.7%
Brazil9.3%

See Quechua (brand) audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Quechua (brand) have in United States?

Quechua (brand) has an estimated audience of 265,627 people in United States, concentrated in California and New York.

What is the gender split and age of Quechua (brand) fans?

23.1% of Quechua (brand) fans are female, 76.9% are male, with an average age of 39.7 years.

Which brands do Quechua (brand) fans like most?

Quechua (brand) fans show strongest brand affinity for Kit Harington (96.5×), Emily Ratajkowski (85.57×), and Stormzy (336.24×) over the country average.

Where do Quechua (brand) fans live in United States?

Quechua (brand) fans in United States are most concentrated in California (reach 41,411), New York (reach 25,611), and Texas (reach 22,392). These three regions account for the largest share of the active audience.

What other brands do Quechua (brand) fans also like?

Beyond Quechua (brand) itself, the audience over-indexes on Emily Ratajkowski (85.57×), Stormzy (336.24×), Cara Delevingne (72.87×), and Bikram Yoga (47.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Quechua (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.