Rascasse Audience Intelligence

Quechua (brand) Target Market in United States

A data profile of the people who buy, follow and care about Quechua (brand) in United States — modelled from more than twelve digital signal sources. Quechua (brand) has an estimated audience of 267,121 people in United States.

#5318among Brand in United States#5201in Sports

The average Quechua (brand) fan in United States is 39.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Kit Harington, Stormzy, Emily Ratajkowski, with strongest over-indexing on Kit Harington (134.11× the country average).

Demographically, the Quechua (brand) audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Quechua (brand) fan in United States is more male, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Kit Harington.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quechua (brand) profile in United States.

Audience size
267K
in United States
Gender
23.1%♀
76.9% male
Age
39.7
average years
Country rank
#51232
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Quechua (brand)

23.1% are female, 76.9% are male, average age 39.7.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for Quechua (brand) audience in United States
MetricValue
Female23.1%
Male76.9%
Average age39.7
Estimated audience size267,121
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Quechua (brand) audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3923%
40-4944%
50+3%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Quechua (brand) audience comes from United States.

Worldwide audience distribution share by country for Quechua (brand)
CountryShare
France16.0%
United States15.0%
Brazil8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quechua (brand) audience in United States is strongest.

Fig. 05

Top regions by affinity

Quechua (brand) customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.81×
02New York~20K1.59×
03Massachusetts~8K1.45×
04Connecticut~4K1.36×
05Virginia~9K1.34×
06California~40K1.32×
07New Jersey~9K1.31×
08Utah~3K1.30×
09Oregon~4K1.26×
10Washington~7K1.24×
11Maryland~6K1.23×
12Vermont<1K1.23×
13Florida~20K1.11×
14Colorado~5K1.11×
15Illinois~10K1.10×
16Pennsylvania~10K1.08×
17New Mexico~1K1.08×
18Rhode Island<1K1.07×
19Alaska<1K1.07×
20Minnesota~4K1.01×
21Georgia~8K1.00×
22New Hampshire~1K1.00×
23Maine<1K0.99×
24South Carolina~4K0.98×
25Hawaii~1K0.98×
26North Carolina~8K0.96×
27Texas~20K0.95×
28Montana<1K0.95×
29Wisconsin~4K0.92×
30Arizona~5K0.91×
31Kansas~2K0.90×
32Indiana~4K0.89×
33Idaho~1K0.89×
34South Dakota<1K0.89×
35Oklahoma~3K0.86×
36Nevada~2K0.85×
37Nebraska~1K0.85×
38North Dakota<1K0.85×
39Kentucky~3K0.83×
40Delaware<1K0.83×
41Louisiana~3K0.81×
42Missouri~3K0.80×
43Alabama~3K0.80×
44Arkansas~2K0.80×
45Iowa~2K0.80×
46Michigan~5K0.79×
47West Virginia<1K0.79×
48Tennessee~4K0.76×
49Ohio~6K0.75×
50Mississippi~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Quechua (brand), United States
0.71×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quechua (brand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quechua (brand) audience
#·InterestCategoryAffinity×
01StormzyMusic & Radio541.07×
02Everlast (boxing)Sports222.19×
03Zinedine ZidaneSports143.94×
04Kit HaringtonMovies & TV134.11×
05Karlie KlossFashion & Accessoires127.59×
06BoobaMusic & Radio109.91×
07Emily RatajkowskiFashion & Accessoires102.41×
08Bikram YogaHealth70.02×
09Cara DelevingneFashion & Accessoires65.89×
10International Olympic CommitteeSports60.03×
11Oscar De La HoyaSports58.94×
12Yin yogaSports55.99×
13Call of Duty: Modern Warfare 2Games49.99×
14Emilia ClarkeMovies & TV44.30×
15Kundalini yogaHealth42.14×
16Black Mirror (TV series)Movies & TV31.42×
17GameSpotGames29.80×
18JD SportsShopping24.72×
19StretchingSports21.23×
20WhatsAppInternet & Social Media14.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quechua (brand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quechua (brand) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.42×
Social Media UsageJOY2.34×
IndulgenceJOY1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quechua (brand) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
Family OrientationCONSERVATISM0.90×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Quechua (brand)'s target market in United States?

Quechua (brand)'s target market in United States covers an estimated 267,121 people, concentrated in California and New York.

02

What is the gender split and age of Quechua (brand) customers?

23.1% of the Quechua (brand) audience are female, 76.9% are male, with an average age of 39.7 years.

03

Which brands do Quechua (brand) fans like most?

Quechua (brand) fans show strongest brand affinity for Kit Harington (134.11×), Stormzy (541.07×), and Emily Ratajkowski (102.41×) over the country average.

04

Where do Quechua (brand) fans live in United States?

Quechua (brand) fans in United States are most concentrated in California (reach ~40K), New York (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Quechua (brand) fans also like?

Beyond Quechua (brand) itself, the audience over-indexes on Stormzy (541.07×), Emily Ratajkowski (102.41×), Zinedine Zidane (143.94×), and Bikram Yoga (70.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Quechua (brand) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Quechua (brand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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