Rascasse Audience Intelligence

Yin yoga Audience in United States

Name: Yin yoga — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Yin yoga in United States — modelled from more than twelve digital signal sources. Yin yoga has an estimated audience of 6,748,963 people in United States.

#75among Sport in United States #3112among Topic in United States #425in Sports

The average Yin yoga fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Virginia, New York.

Top brand affinities include Karma yoga, Iyengar Yoga, Kundalini yoga, with strongest over-indexing on Karma yoga (43.84× the country average).

Demographically, the Yin yoga audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yin yoga fan in United States is more female, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Karma yoga.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yin yoga profile in United States.

Audience size

6.7M

in United States

Gender

69.1%♀

30.9% male

Age

40.5

average years

Country rank

#5182

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Yin yoga fans

69.1% are female, 30.9% are male, average age 40.5.

Fig. 02

Gender split

69.1%

Female

30.9%

Male

Demographic split for Yin yoga audience in United States
Metric	Value
Female	69.1%
Male	30.9%
Average age	40.5
Estimated audience size	6,748,963

Fig. 03

Age distribution

Age distribution of the Yin yoga audience in United States
Age bracket	Share	%
16-19		16%
20-29		18%
30-39		21%
40-49		26%
50+		19%

Fig. 04

Worldwide distribution

19.0%

of the worldwide Yin yoga audience comes from United States.

Worldwide audience distribution share by country for Yin yoga
Country	Share
United States	19.0%
Japan	6.9%
Italy	5.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yin yoga audience in United States is strongest.

Fig. 05

Top regions by affinity

Yin yoga fans by region: top regions in United States
#	Region	Reach	×
01	Virginia	~700K	4.29×
02	Maine	~40K	1.65×
03	Oregon	~100K	1.64×
04	Washington, District of Columbia	~30K	1.59×
05	Colorado	~200K	1.58×
06	New Hampshire	~40K	1.50×
07	Washington	~200K	1.45×
08	Vermont	~20K	1.42×
09	Massachusetts	~200K	1.39×
10	Rhode Island	~30K	1.36×
11	Arizona	~200K	1.27×
12	New York	~500K	1.22×
13	Montana	~20K	1.20×
14	Connecticut	~80K	1.18×
15	California	~800K	1.11×
16	Utah	~70K	1.10×
17	Hawaii	~30K	1.10×
18	New Jersey	~200K	1.05×
19	Pennsylvania	~200K	1.01×
20	Michigan	~200K	0.98×
21	Minnesota	~90K	0.97×
22	New Mexico	~30K	0.97×
23	Maryland	~100K	0.95×
24	Florida	~400K	0.93×
25	Nevada	~60K	0.93×
26	Idaho	~30K	0.93×
27	Delaware	~20K	0.93×
28	Alaska	~10K	0.93×
29	Wisconsin	~90K	0.92×
30	North Carolina	~200K	0.89×
31	Illinois	~200K	0.84×
32	South Dakota	~10K	0.83×
33	North Dakota	~10K	0.80×
34	Georgia	~200K	0.79×
35	South Carolina	~80K	0.79×
36	Nebraska	~30K	0.78×
37	Ohio	~200K	0.76×
38	Tennessee	~100K	0.76×
39	West Virginia	~20K	0.75×
40	Missouri	~80K	0.72×
41	Indiana	~90K	0.70×
42	Iowa	~40K	0.70×
43	Kansas	~40K	0.70×
44	Texas	~400K	0.65×
45	Kentucky	~50K	0.63×
46	Mississippi	~30K	0.63×
47	Oklahoma	~50K	0.62×
48	Arkansas	~30K	0.62×
49	Louisiana	~50K	0.61×
50	Alabama	~60K	0.59×

Affinity by region — Yin yoga, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yin yoga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yin yoga audience
#	Interest	Category	×
01	Evony	Games	73.43×
02	Quechua (brand)	Sports	55.99×
03	Hajime no Ippo	Literature	54.70×
04	Iyengar Yoga	Sports	47.17×
05	Rāja yoga	Sports	45.09×
06	Karma yoga	Health	43.84×
07	The Ring (magazine)	Sports	42.10×
08	Ashtanga vinyasa yoga	Health	38.81×
09	Bikram Yoga	Health	36.60×
10	Tony Parker	Sports	36.56×
11	Kundalini yoga	Health	33.04×
12	France national football team	Sports	31.32×
13	Maisie Williams	Movies & TV	26.38×
14	Venom (band)	Music & Radio	26.22×
15	Hatha yoga	Health	23.80×
16	Kit Harington	Movies & TV	21.95×
17	Raye	Music & Radio	21.92×
18	Hot yoga	Sports	14.97×
19	Anthony Joshua	Sports	11.48×
20	Primark	Shopping	10.22×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yin yoga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Yin yoga audience · What stands out
Trait	Cluster	Score
Mindfulness	BALANCE	7.05×
Sports Activity	POWER	3.51×
Tradition	CONSERVATISM	1.66×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Yin yoga audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	1.08×
Spirituality	BALANCE	1.21×
Patriotism	CONSERVATISM	1.21×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Yin yoga have in United States?

Yin yoga has an estimated audience of 6,748,963 people in United States, concentrated in California and Virginia.

What is the gender split and age of Yin yoga fans?

69.1% of Yin yoga fans are female, 30.9% are male, with an average age of 40.5 years.

Which brands do Yin yoga fans like most?

Yin yoga fans show strongest brand affinity for Karma yoga (43.84×), Iyengar Yoga (47.17×), and Kundalini yoga (33.04×) over the country average.

Where do Yin yoga fans live in United States?

Yin yoga fans in United States are most concentrated in California (reach ~800K), Virginia (reach ~700K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Yin yoga fans also like?

Beyond Yin yoga itself, the audience over-indexes on Iyengar Yoga (47.17×), Kundalini yoga (33.04×), Evony (73.43×), and Bikram Yoga (36.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yin yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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