Yin yoga Audience in United States
Yin yoga has an estimated audience of 6,748,963 people in United States. 69.1% are female, 30.9% are male, average age 40.5. Top regions: California, New York, Florida. Top brand affinities: Karma yoga, Iyengar Yoga, Kundalini yoga, Evony, Bikram Yoga.
The average Yin yoga fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Karma yoga, Iyengar Yoga, Kundalini yoga, with strongest over-indexing on Karma yoga (43.84× the country average). Demographically, the Yin yoga audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Yin yoga fans
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 40.5 |
| Estimated audience size | 6,748,963 |
Audience persona
The typical Yin yoga fan in United States is more female, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Karma yoga.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 880,546 | 1.19× |
| New York | 506,583 | 1.34× |
| Florida | 460,621 | 1.01× |
| Texas | 427,715 | 0.74× |
| Pennsylvania | 245,046 | 1.08× |
| Washington | 216,607 | 1.6× |
| Illinois | 204,765 | 0.91× |
| North Carolina | 199,081 | 0.98× |
| Massachusetts | 198,267 | 1.49× |
| New Jersey | 197,817 | 1.15× |
| Virginia | 190,028 | 1.16× |
| Arizona | 186,459 | 1.35× |
| Colorado | 183,668 | 1.73× |
| Michigan | 177,330 | 1× |
| Georgia | 172,345 | 0.83× |
| Ohio | 159,362 | 0.77× |
| Oregon | 138,082 | 1.78× |
| Maryland | 118,126 | 1.02× |
| Tennessee | 109,790 | 0.81× |
| Minnesota | 98,777 | 1.02× |
| Wisconsin | 94,679 | 0.93× |
| Indiana | 88,892 | 0.72× |
| Connecticut | 86,900 | 1.28× |
| South Carolina | 84,083 | 0.83× |
| Missouri | 78,319 | 0.72× |
| Utah | 72,666 | 1.2× |
| Nevada | 63,078 | 0.97× |
| Alabama | 47,884 | 0.51× |
| Kentucky | 47,339 | 0.56× |
| Louisiana | 44,304 | 0.51× |
| New Hampshire | 43,498 | 1.64× |
| Maine | 41,977 | 1.74× |
| Oklahoma | 38,962 | 0.52× |
| Washington, District of Columbia | 37,035 | 1.83× |
| Iowa | 35,069 | 0.63× |
| Hawaii | 33,264 | 1.15× |
| Kansas | 32,508 | 0.61× |
| Idaho | 31,867 | 0.94× |
| New Mexico | 31,366 | 0.93× |
| Rhode Island | 30,729 | 1.43× |
| Arkansas | 25,577 | 0.46× |
| Nebraska | 24,155 | 0.71× |
| Montana | 22,664 | 1.21× |
| West Virginia | 18,740 | 0.6× |
| Vermont | 18,599 | 1.57× |
| Delaware | 15,632 | 0.84× |
| Mississippi | 14,949 | 0.27× |
| Alaska | 12,315 | 0.85× |
| South Dakota | 10,204 | 0.65× |
| Wyoming | 7,580 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Karma yoga | 43.84× | Health |
| Iyengar Yoga | 47.17× | Sports |
| Kundalini yoga | 33.04× | Health |
| Evony | 73.43× | Games |
| Bikram Yoga | 36.6× | Health |
| Hatha yoga | 23.8× | Health |
| Venom (band) | 26.22× | Music & Radio |
| Hot yoga | 14.97× | Sports |
| Ashtanga vinyasa yoga | 38.81× | Health |
| The Ring (magazine) | 42.1× | Sports |
| Hajime no Ippo | 54.7× | Literature |
| Maisie Williams | 26.38× | Movies & TV |
| Kit Harington | 21.95× | Movies & TV |
| Tony Parker | 36.56× | Sports |
| Rāja yoga | 45.09× | Sports |
| Canal+ | 29.35× | Movies & TV |
| France national football team | 31.32× | Sports |
| Primark | 10.22× | Shopping |
| Quechua (brand) | 55.99× | Sports |
| Anthony Joshua | 11.48× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 6.7 |
| Luxury Orientation | PREMIUM | 3.93 |
| Sports Activity | POWER | 3.1 |
| Design Affinity | PREMIUM | 2.09 |
| Risk Appetite | THRILL | 2.08 |
| Sustainability | BALANCE | 2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Japan | 6.9% |
| Italy | 5.8% |
See Yin yoga audiences in other countries
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Frequently asked questions
How many fans does Yin yoga have in United States?
Yin yoga has an estimated audience of 6,748,963 people in United States, concentrated in California and New York.
What is the gender split and age of Yin yoga fans?
69.1% of Yin yoga fans are female, 30.9% are male, with an average age of 40.5 years.
Which brands do Yin yoga fans like most?
Yin yoga fans show strongest brand affinity for Karma yoga (43.84×), Iyengar Yoga (47.17×), and Kundalini yoga (33.04×) over the country average.
Where do Yin yoga fans live in United States?
Yin yoga fans in United States are most concentrated in California (reach 880,546), New York (reach 506,583), and Florida (reach 460,621). These three regions account for the largest share of the active audience.
What other brands do Yin yoga fans also like?
Beyond Yin yoga itself, the audience over-indexes on Iyengar Yoga (47.17×), Kundalini yoga (33.04×), Evony (73.43×), and Bikram Yoga (36.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Yin yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.