Maisie Williams Audience in United States

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Maisie Williams has an estimated audience of 2,225,239 people in United States. 44.9% are female, 55.1% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Lena Headey, Olivia Cooke, Peter Dinklage, Sean Bean, Emilia Clarke.

The average Maisie Williams fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lena Headey, Olivia Cooke, Peter Dinklage, with strongest over-indexing on Lena Headey (65.25× the country average). Demographically, the Maisie Williams audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Maisie Williams fans

Demographic split for Maisie Williams audience in United States
MetricValue
Female44.9%
Male55.1%
Average age34.2
Estimated audience size2,225,239

Audience persona

The typical Maisie Williams fan in United States is more male, around 34.2 years old, with strong Social Media Usage tendencies and a notable affinity for Lena Headey.

Top regions in United States

Top regions ranked by reach for Maisie Williams in United States
RegionReachAffinity
California214,4510.88×
Texas178,7910.93×
Florida124,7790.83×
New York115,9020.93×
Illinois88,5931.2×
Pennsylvania72,9130.97×
Ohio70,5931.03×
North Carolina63,3840.95×
Georgia58,5240.85×
Michigan58,1121×
Arizona54,0931.19×
Washington52,7141.18×
Virginia50,7430.94×
New Jersey45,8030.81×
Tennessee45,1371.01×
Massachusetts43,3030.99×
Indiana41,7791.03×
Colorado40,6651.16×
Missouri39,9551.11×
Wisconsin36,5831.09×
Minnesota33,8001.06×
Alabama33,5181.08×
Maryland33,1600.87×
Kentucky30,1671.08×
Oregon30,1651.18×
Oklahoma28,7441.16×
South Carolina27,8340.83×
Louisiana25,3890.88×
Utah21,1771.06×
Connecticut20,5430.92×
Iowa18,4841.01×
Nevada18,0430.84×
Arkansas17,9280.98×
Kansas17,9001.02×
Mississippi15,0460.82×
Idaho13,0611.17×
Nebraska10,6070.95×
West Virginia10,2570.99×
New Hampshire10,2531.17×
New Mexico9,8970.89×
Maine8,8311.11×
Hawaii7,7680.81×
Montana7,1081.15×
Alaska6,9441.46×
Rhode Island6,5820.93×
Washington, District of Columbia5,1770.77×
Delaware4,5710.74×
South Dakota4,5150.88×
North Dakota4,4820.98×
Vermont4,2041.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maisie Williams audience
BrandAffinityCategory
Lena Headey65.25×Movies & TV
Olivia Cooke73.71×Movies & TV
Peter Dinklage46.78×Movies & TV
Sean Bean54.84×Movies & TV
Emilia Clarke28.18×Movies & TV
Jon Snow39.41×Movies & TV
Matt Smith (actor)41.21×Movies & TV
Black Sails (TV series)55.56×Movies & TV
Kit Harington27.18×Movies & TV
David Tennant25.08×Movies & TV
Venom (band)14.92×Music & Radio
Sibel Kekilli32.45×Movies & TV
Michael Fassbender13.33×Movies & TV
Game of Thrones (2014 video game)19.14×Games
Our Lady of Fatima University51.63×Business & Career
Personal trainer3.88×Sports
Age of Wonders III64.55×Games
Sally Hawkins19.5×Movies & TV
Richard Madden16.01×Movies & TV
Kristofer Hivju29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maisie Williams audience
TraitClusterScore
Social Media UsageJOY1.34
Early Adopter MentalityPOWER1.25
MindfulnessBALANCE1.22
PatriotismCONSERVATISM1.2
Urban LifestyleOPEN1.14
LGBTQ+ IdentityOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Maisie Williams
CountryShare
United States24.8%
India15.7%
United Kingdom8.3%

See Maisie Williams audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Maisie Williams have in United States?

Maisie Williams has an estimated audience of 2,225,239 people in United States, concentrated in California and Texas.

What is the gender split and age of Maisie Williams fans?

44.9% of Maisie Williams fans are female, 55.1% are male, with an average age of 34.2 years.

Which brands do Maisie Williams fans like most?

Maisie Williams fans show strongest brand affinity for Lena Headey (65.25×), Olivia Cooke (73.71×), and Peter Dinklage (46.78×) over the country average.

Where do Maisie Williams fans live in United States?

Maisie Williams fans in United States are most concentrated in California (reach 214,451), Texas (reach 178,791), and Florida (reach 124,779). These three regions account for the largest share of the active audience.

What other brands do Maisie Williams fans also like?

Beyond Maisie Williams itself, the audience over-indexes on Olivia Cooke (73.71×), Peter Dinklage (46.78×), Sean Bean (54.84×), and Emilia Clarke (28.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maisie Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.