Rascasse Audience Intelligence

Maisie Williams Audience in United States

A data profile of the people who buy, follow and care about Maisie Williams in United States — modelled from more than twelve digital signal sources. Maisie Williams has an estimated audience of 2,414,671 people in United States.

#733among Actor Actress or TV Star in United States#2090among Person in United States#1785in Movies & TV

The average Maisie Williams fan in United States is 34.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lena Headey, Olivia Cooke, Peter Dinklage, with strongest over-indexing on Lena Headey (65.25× the country average).

Demographically, the Maisie Williams audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maisie Williams fan in United States is more male, around 34.2 years old, with strong Pet Ownership tendencies and a notable affinity for Lena Headey.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maisie Williams profile in United States.

Audience size
2.4M
in United States
Gender
44.9%♀
55.1% male
Age
34.2
average years
Country rank
#12227
Person in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maisie Williams fans

44.9% are female, 55.1% are male, average age 34.2.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Maisie Williams audience in United States
MetricValue
Female44.9%
Male55.1%
Average age34.2
Estimated audience size2,414,671
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Maisie Williams audience in United States
Age bracketShare%
16-1935%
20-2918%
30-3917%
40-4920%
50+10%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Maisie Williams audience comes from United States.

Worldwide audience distribution share by country for Maisie Williams
CountryShare
United States24.6%
India15.0%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maisie Williams audience in United States is strongest.

Fig. 05

Top regions by affinity

Maisie Williams fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~7K1.42×
02Idaho~10K1.22×
03Montana~8K1.22×
04Oregon~30K1.19×
05Washington~50K1.18×
06New Hampshire~10K1.18×
07Oklahoma~30K1.16×
08Maine~9K1.14×
09Colorado~40K1.10×
10Vermont~4K1.10×
11Missouri~40K1.09×
12Kentucky~30K1.08×
13West Virginia~10K1.08×
14Arizona~50K1.07×
15Wisconsin~40K1.07×
16Utah~20K1.05×
17Kansas~20K1.04×
18North Dakota~5K1.04×
19Tennessee~50K1.03×
20Illinois~80K1.02×
21Ohio~70K1.02×
22Minnesota~30K1.02×
23Iowa~20K1.02×
24Indiana~40K1.01×
25Arkansas~20K1.01×
26Alabama~30K1.00×
27Michigan~60K0.99×
28Pennsylvania~70K0.96×
29Massachusetts~40K0.96×
30Nebraska~10K0.96×
31New Mexico~10K0.95×
32Connecticut~20K0.94×
33Rhode Island~7K0.94×
34South Dakota~5K0.94×
35Virginia~50K0.93×
36North Carolina~60K0.92×
37Texas~200K0.90×
38New York~100K0.88×
39Louisiana~30K0.88×
40Maryland~30K0.87×
41Nevada~20K0.87×
42Mississippi~20K0.86×
43South Carolina~30K0.85×
44Georgia~60K0.84×
45California~200K0.83×
46Hawaii~8K0.83×
47New Jersey~50K0.82×
48Florida~100K0.81×
49Delaware~5K0.80×
50Washington, District of Columbia~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Maisie Williams, United States
0.73×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maisie Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maisie Williams audience
#·InterestCategoryAffinity×
01Olivia CookeMovies & TV73.71×
02Lena HeadeyMovies & TV65.25×
03Age of Wonders IIIGames64.55×
04Black Sails (TV series)Movies & TV55.56×
05Sean BeanMovies & TV54.84×
06Our Lady of Fatima UniversityBusiness & Career51.63×
07Peter DinklageMovies & TV46.78×
08Matt Smith (actor)Movies & TV41.21×
09Jon SnowMovies & TV39.41×
10Sibel KekilliMovies & TV32.45×
11Kristofer HivjuMovies & TV29.00×
12Emilia ClarkeMovies & TV28.18×
13Kit HaringtonMovies & TV27.18×
14David TennantMovies & TV25.08×
15Game of Thrones (2014 video game)Games19.14×
16Richard MaddenMovies & TV16.01×
17Venom (band)Music & Radio14.92×
18RayeMusic & Radio13.52×
19Michael FassbenderMovies & TV13.33×
20Personal trainerSports3.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maisie Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maisie Williams audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.27×
Luxury OrientationPREMIUM1.18×
MindfulnessBALANCE1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maisie Williams audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.55×
Convenience OrientationPREMIUM0.56×
Need for SecurityCONSERVATISM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maisie Williams have in United States?

Maisie Williams has an estimated audience of 2,414,671 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Maisie Williams fans?

44.9% of Maisie Williams fans are female, 55.1% are male, with an average age of 34.2 years.

03

Which brands do Maisie Williams fans like most?

Maisie Williams fans show strongest brand affinity for Lena Headey (65.25×), Olivia Cooke (73.71×), and Peter Dinklage (46.78×) over the country average.

04

Where do Maisie Williams fans live in United States?

Maisie Williams fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Maisie Williams fans also like?

Beyond Maisie Williams itself, the audience over-indexes on Olivia Cooke (73.71×), Peter Dinklage (46.78×), Sean Bean (54.84×), and Emilia Clarke (28.18×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Maisie Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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