Jon Snow Audience in United States

Jon Snow logo

Jon Snow has an estimated audience of 2,338,531 people in United States. 55.1% are female, 44.9% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Huánuco, Glossier, Elsword, Hobbs, Voter registration.

The average Jon Snow fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Huánuco, Glossier, Elsword, with strongest over-indexing on Huánuco (55.54× the country average). Demographically, the Jon Snow audience skews more female with an average age of 33.5, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Jon Snow fans

Demographic split for Jon Snow audience in United States
MetricValue
Female55.1%
Male44.9%
Average age33.5
Estimated audience size2,338,531

Audience persona

The typical Jon Snow fan in United States is more female, around 33.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Huánuco.

Top regions in United States

Top regions ranked by reach for Jon Snow in United States
RegionReachAffinity
California286,0391.11×
Texas236,3421.18×
Florida169,8671.07×
New York146,0381.12×
Illinois81,6821.05×
Pennsylvania80,8301.03×
Ohio74,7351.04×
Georgia74,4311.03×
North Carolina74,1691.05×
Virginia64,1811.13×
New Jersey61,9781.04×
Michigan61,6241.01×
Washington51,4301.1×
Massachusetts50,5601.1×
Arizona50,2661.05×
Tennessee49,5511.06×
Indiana44,0021.03×
Maryland41,5241.03×
Missouri37,1740.99×
Colorado37,0981.01×
Minnesota32,6750.98×
Wisconsin31,9360.91×
Kentucky31,8631.09×
South Carolina31,6320.9×
Alabama31,4510.96×
Louisiana30,2961×
Oklahoma28,3661.09×
Oregon26,4110.99×
Connecticut24,3921.04×
Utah24,2481.16×
Nevada22,6021×
Arkansas19,1480.99×
Kansas18,1950.99×
Iowa18,1080.94×
Mississippi16,3990.85×
Idaho11,3970.97×
West Virginia10,7410.99×
Nebraska10,4810.89×
New Mexico10,2310.87×
Hawaii9,1890.91×
New Hampshire9,0000.98×
Maine7,6060.91×
Washington, District of Columbia7,5381.07×
Rhode Island7,4331×
Montana6,2410.96×
Delaware5,3860.83×
Alaska4,8940.98×
South Dakota4,7330.88×
North Dakota4,3710.91×
Vermont3,7270.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jon Snow audience
BrandAffinityCategory
Huánuco55.54×Travel & Leisure
Glossier16.31×Beauty & Wellness
Elsword44.59×Games
Hobbs36.7×Shopping
Voter registration10.12×Politics & Society
Dog breed1.7×Pets & Animals
Hocus Pocus5.23×Movies & TV
Home construction1.53×Home & Garden
Nebraska Cornhuskers8.76×Sports
Electrolyte4.83×Health
Home staging5.16×Home & Garden
Alaska1.59×Travel & Leisure
3D printing1.98×Technology & Electronics
Home equity1.51×Home & Garden
GILT8.73×Shopping
JDSU2.21×Business & Career
The Defender11.97×Movies & TV
Harvey Mudd College14.97×Business & Career
Nebraska1.77×Travel & Leisure
Staycation2.12×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jon Snow audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.56
Risk AppetiteTHRILL1.56
PatriotismCONSERVATISM1.32
Luxury OrientationPREMIUM1.27
Early Adopter MentalityPOWER1.25
Urban LifestyleOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Jon Snow
CountryShare
United States41.0%
Japan7.0%
United Kingdom6.6%

See Jon Snow audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Jon Snow have in United States?

Jon Snow has an estimated audience of 2,338,531 people in United States, concentrated in California and Texas.

What is the gender split and age of Jon Snow fans?

55.1% of Jon Snow fans are female, 44.9% are male, with an average age of 33.5 years.

Which brands do Jon Snow fans like most?

Jon Snow fans show strongest brand affinity for Huánuco (55.54×), Glossier (16.31×), and Elsword (44.59×) over the country average.

Where do Jon Snow fans live in United States?

Jon Snow fans in United States are most concentrated in California (reach 286,039), Texas (reach 236,342), and Florida (reach 169,867). These three regions account for the largest share of the active audience.

What other brands do Jon Snow fans also like?

Beyond Jon Snow itself, the audience over-indexes on Glossier (16.31×), Elsword (44.59×), Hobbs (36.7×), and Voter registration (10.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jon Snow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.